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The Death of Corporate Brands and Personal Brands (SMX London May 2013)

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There's no denying that employees can gain great benefits for their personal brands if they use social media correctly but this comes at a cost and it's very easy for employees to hurt the companies …

There's no denying that employees can gain great benefits for their personal brands if they use social media correctly but this comes at a cost and it's very easy for employees to hurt the companies they work for. It's becoming increasingly impossible to separate the actions of individuals from the companies they work for.

So is there a better way?

Mike Essex takes a look at why employees should have corporately branded accounts and how this helps them as individuals and the corporations they work for.

For more information on what we do visit http://www.koozai.com

More in: Business , Technology
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  • http://americanlivewire.com/carly-mckinney/
  • http://www.bbc.co.uk/news/uk-england-22083032
  • http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for-irresponsible-tweet-during-presidential-debate/
  • Grey the others out and read one specific tweet
  • Grey the others out and read one specific tweet
  • Grey the others out and read one specific tweet
  • http://business.time.com/2013/05/08/the-charles-ramsey-mcdonalds-episode-how-a-viral-marketing-opportunity-can-backfire/http://www.ibtimes.com/charles-ramsey-mcdonalds-corp-heroic-twitter-opportunity-exploitation-cleveland-kidnapping-victimshttp://money.cnn.com/2013/05/09/news/companies/mcdonalds-charles-ramsey/http://www.wbir.com/news/article/273581/141/Kidnapping-McDonalds-tweet-raises-eyebrows
  • http://www.dailymail.co.uk/news/article-1354515/Teacher-sacked-posting-picture-holding-glass-wine-mug-beer-Facebook.htmlhttp://www.12most.com/2011/11/24/12-spectacular-job-losses-due-social-media-stupidity/http://www.mashable.com/2011/03/09/chrysler-drops-the-f-bomb-on-twitter/http://www.venturebeat.com/2013/04/10/adam-orth-fired-microsoft-xbox-exec-who-insulted-fans-appears-to-have-joined-the-ranks-of-the-jobseekers/
  • http://www.bbc.co.uk/news/technology-16338040

Transcript

  • 1. By Mike Essex@Koozai_MikeTHE DEATH OF:CORPORATE BRANDS ANDPERSONAL BRANDS
  • 2. CorporateBrandHOW PEOPLE SEESOCIAL MEDIAPersonalBrand
  • 3. CorporateBrandTHE REALITY OFSOCIAL MEDIAPersonalBrand
  • 4. SO HOW CAN WEFIX THIS?
  • 5. SO HOW CAN WEEMBRACE THIS?
  • 6. EverythingBrandTHE NEWSOCIAL MEDIA
  • 7. EverythingBrandTHE NEWSOCIAL MEDIA
  • 8. EXAMPLE BRANDSWHO DO THISSprout Social Raven Tools Innocent DrinksBBC Honda Zappos
  • 9. PERSONALBRANDBENEFITS
  • 10. CORPORATEBRANDBENEFITS
  • 11. HOW THAT LOOKSIN NUMBERS
  • 12. HOW THAT LOOKSIN NUMBERS
  • 13. HOW CAN IMINIMISE RISK?
  • 14. BUILD IT INTO THECULTURE
  • 15. MONITORCONVERSATIONSBrandsEyeBrandwatchtrackursproutsocialTweetDeckGoogle AlertsHootSuiteSocial MentionPaid Tools Free Tools
  • 16. DETERMINE WHO‘OWNS’ THE ACCOUNT
  • 17. PUT IT INTO CONTRACTSEITHER WAY
  • 18. BUT DON’T FORGET TORECLAIM EX ACCOUNTS
  • 19. BE READY FORFAKE ACCOUNTS
  • 20. DON’T FORGET ABOUTTHE CORPORATE BRAND
  • 21. LOADS MORE FREETIPS AND ADVICEFREEWhitepaperkooz.ai/twitter-whitepaper
  • 22. EverythingBrandEMBRACE THE NEWSOCIAL MEDIA
  • 23. THANK YOU FOR LISTENING@Koozai_Mikemike.essex@koozai.com0845 485 1262koozai.com
  • 24. REFERENCES8: http://americanlivewire.com/carly-mckinney/9: http://www.bbc.co.uk/news/uk-england-2208303210: http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for-irresponsible-tweet-during-presidential-debate/11: http://econsultancy.com/uk/blog/62614-how-should-you-respond-to-awkward-customers-on-social-media15: http://business.time.com/2013/05/08/the-charles-ramsey-mcdonalds-episode-how-a-viral-marketing-opportunity-can-backfire/15: http://www.ibtimes.com/charles-ramsey-mcdonalds-corp-heroic-twitter-opportunity-exploitation-cleveland-kidnapping-victims15: http://money.cnn.com/2013/05/09/news/companies/mcdonalds-charles-ramsey/15: http://www.wbir.com/news/article/273581/141/Kidnapping-McDonalds-tweet-raises-eyebrows16: http://www.dailymail.co.uk/news/article-1354515/Teacher-sacked-posting-picture-holding-glass-wine-mug-beer-Facebook.html16: http://www.12most.com/2011/11/24/12-spectacular-job-losses-due-social-media-stupidity/16: http://www.mashable.com/2011/03/09/chrysler-drops-the-f-bomb-on-twitter/16: http://www.venturebeat.com/2013/04/10/adam-orth-fired-microsoft-xbox-exec-who-insulted-fans-appears-to-have-joined-the-ranks-of-the-jobseekers/31: http://www.bbc.co.uk/news/technology-16338040
  • 25. THANK YOU FOR LISTENING@Koozai_Mikemike.essex@koozai.com0845 485 1262koozai.com