There's no denying that employees can gain great benefits for their personal brands if they use social media correctly but this comes at a cost and it's very easy for employees to hurt the companies they work for. It's becoming increasingly impossible to separate the actions of individuals from the companies they work for.
So is there a better way?
Mike Essex takes a look at why employees should have corporately branded accounts and how this helps them as individuals and the corporations they work for.
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