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By Mike Essex@Koozai_MikeTHE DEATH OF:CORPORATE BRANDS ANDPERSONAL BRANDS
CorporateBrandHOW PEOPLE SEESOCIAL MEDIAPersonalBrand
CorporateBrandTHE REALITY OFSOCIAL MEDIAPersonalBrand
SO HOW CAN WEFIX THIS?
SO HOW CAN WEEMBRACE THIS?
EverythingBrandTHE NEWSOCIAL MEDIA
EverythingBrandTHE NEWSOCIAL MEDIA
EXAMPLE BRANDSWHO DO THISSprout Social Raven Tools Innocent DrinksBBC Honda Zappos
PERSONALBRANDBENEFITS
CORPORATEBRANDBENEFITS
HOW THAT LOOKSIN NUMBERS
HOW THAT LOOKSIN NUMBERS
HOW CAN IMINIMISE RISK?
BUILD IT INTO THECULTURE
MONITORCONVERSATIONSBrandsEyeBrandwatchtrackursproutsocialTweetDeckGoogle AlertsHootSuiteSocial MentionPaid Tools Free Tools
DETERMINE WHO‘OWNS’ THE ACCOUNT
PUT IT INTO CONTRACTSEITHER WAY
BUT DON’T FORGET TORECLAIM EX ACCOUNTS
BE READY FORFAKE ACCOUNTS
DON’T FORGET ABOUTTHE CORPORATE BRAND
LOADS MORE FREETIPS AND ADVICEFREEWhitepaperkooz.ai/twitter-whitepaper
EverythingBrandEMBRACE THE NEWSOCIAL MEDIA
THANK YOU FOR LISTENING@Koozai_Mikemike.essex@koozai.com0845 485 1262koozai.com
REFERENCES8: http://americanlivewire.com/carly-mckinney/9: http://www.bbc.co.uk/news/uk-england-2208303210: http://www.cbs...
THANK YOU FOR LISTENING@Koozai_Mikemike.essex@koozai.com0845 485 1262koozai.com
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
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The Death of Corporate Brands and Personal Brands (SMX London May 2013)

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There's no denying that employees can gain great benefits for their personal brands if they use social media correctly but this comes at a cost and it's very easy for employees to hurt the companies they work for. It's becoming increasingly impossible to separate the actions of individuals from the companies they work for.

So is there a better way?

Mike Essex takes a look at why employees should have corporately branded accounts and how this helps them as individuals and the corporations they work for.

For more information on what we do visit http://www.koozai.com

Published in: Business, Technology
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  • http://americanlivewire.com/carly-mckinney/
  • http://www.bbc.co.uk/news/uk-england-22083032
  • http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for-irresponsible-tweet-during-presidential-debate/
  • Grey the others out and read one specific tweet
  • Grey the others out and read one specific tweet
  • Grey the others out and read one specific tweet
  • http://business.time.com/2013/05/08/the-charles-ramsey-mcdonalds-episode-how-a-viral-marketing-opportunity-can-backfire/http://www.ibtimes.com/charles-ramsey-mcdonalds-corp-heroic-twitter-opportunity-exploitation-cleveland-kidnapping-victimshttp://money.cnn.com/2013/05/09/news/companies/mcdonalds-charles-ramsey/http://www.wbir.com/news/article/273581/141/Kidnapping-McDonalds-tweet-raises-eyebrows
  • http://www.dailymail.co.uk/news/article-1354515/Teacher-sacked-posting-picture-holding-glass-wine-mug-beer-Facebook.htmlhttp://www.12most.com/2011/11/24/12-spectacular-job-losses-due-social-media-stupidity/http://www.mashable.com/2011/03/09/chrysler-drops-the-f-bomb-on-twitter/http://www.venturebeat.com/2013/04/10/adam-orth-fired-microsoft-xbox-exec-who-insulted-fans-appears-to-have-joined-the-ranks-of-the-jobseekers/
  • http://www.bbc.co.uk/news/technology-16338040
  • Transcript of "The Death of Corporate Brands and Personal Brands (SMX London May 2013)"

    1. 1. By Mike Essex@Koozai_MikeTHE DEATH OF:CORPORATE BRANDS ANDPERSONAL BRANDS
    2. 2. CorporateBrandHOW PEOPLE SEESOCIAL MEDIAPersonalBrand
    3. 3. CorporateBrandTHE REALITY OFSOCIAL MEDIAPersonalBrand
    4. 4. SO HOW CAN WEFIX THIS?
    5. 5. SO HOW CAN WEEMBRACE THIS?
    6. 6. EverythingBrandTHE NEWSOCIAL MEDIA
    7. 7. EverythingBrandTHE NEWSOCIAL MEDIA
    8. 8. EXAMPLE BRANDSWHO DO THISSprout Social Raven Tools Innocent DrinksBBC Honda Zappos
    9. 9. PERSONALBRANDBENEFITS
    10. 10. CORPORATEBRANDBENEFITS
    11. 11. HOW THAT LOOKSIN NUMBERS
    12. 12. HOW THAT LOOKSIN NUMBERS
    13. 13. HOW CAN IMINIMISE RISK?
    14. 14. BUILD IT INTO THECULTURE
    15. 15. MONITORCONVERSATIONSBrandsEyeBrandwatchtrackursproutsocialTweetDeckGoogle AlertsHootSuiteSocial MentionPaid Tools Free Tools
    16. 16. DETERMINE WHO‘OWNS’ THE ACCOUNT
    17. 17. PUT IT INTO CONTRACTSEITHER WAY
    18. 18. BUT DON’T FORGET TORECLAIM EX ACCOUNTS
    19. 19. BE READY FORFAKE ACCOUNTS
    20. 20. DON’T FORGET ABOUTTHE CORPORATE BRAND
    21. 21. LOADS MORE FREETIPS AND ADVICEFREEWhitepaperkooz.ai/twitter-whitepaper
    22. 22. EverythingBrandEMBRACE THE NEWSOCIAL MEDIA
    23. 23. THANK YOU FOR LISTENING@Koozai_Mikemike.essex@koozai.com0845 485 1262koozai.com
    24. 24. REFERENCES8: http://americanlivewire.com/carly-mckinney/9: http://www.bbc.co.uk/news/uk-england-2208303210: http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for-irresponsible-tweet-during-presidential-debate/11: http://econsultancy.com/uk/blog/62614-how-should-you-respond-to-awkward-customers-on-social-media15: http://business.time.com/2013/05/08/the-charles-ramsey-mcdonalds-episode-how-a-viral-marketing-opportunity-can-backfire/15: http://www.ibtimes.com/charles-ramsey-mcdonalds-corp-heroic-twitter-opportunity-exploitation-cleveland-kidnapping-victims15: http://money.cnn.com/2013/05/09/news/companies/mcdonalds-charles-ramsey/15: http://www.wbir.com/news/article/273581/141/Kidnapping-McDonalds-tweet-raises-eyebrows16: http://www.dailymail.co.uk/news/article-1354515/Teacher-sacked-posting-picture-holding-glass-wine-mug-beer-Facebook.html16: http://www.12most.com/2011/11/24/12-spectacular-job-losses-due-social-media-stupidity/16: http://www.mashable.com/2011/03/09/chrysler-drops-the-f-bomb-on-twitter/16: http://www.venturebeat.com/2013/04/10/adam-orth-fired-microsoft-xbox-exec-who-insulted-fans-appears-to-have-joined-the-ranks-of-the-jobseekers/31: http://www.bbc.co.uk/news/technology-16338040
    25. 25. THANK YOU FOR LISTENING@Koozai_Mikemike.essex@koozai.com0845 485 1262koozai.com
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