By Mike Essex
@Koozai_Mike
THE FIVE PITFALLS
THAT HOLD BLOGS BACK
Frequency
WE C
SCH
1
Identify
the team
members that
can write
Research the
other content
in your
industry
Create a list of
possible topics
Crea...
Traffic
increased
Social
Shares
increased
Rankings
increased
Comments
increased
Leads &
sales
increased
THE RESULTS
Bad Content
THE PROBLEM WITH
OLD CONTENT
WE DELETED
BLOG POSTS
Export CSV of
entire blog
Import
MajesticSEO
link data
Import
Analytics data
Filter to
identify low
quality posts
Keep pag...
No SEO
Penalty
Readers
didn’t notice
(that’s a
good thing)
Some 404
errors in
WMT that
were quickly
fixed
Traffic rose
by ...
Responsive
WE DELETED
BLOG POSTS
WHAT NEEDS TO BE
RESPONSIVE?
Use Analytics
to determine
devices used
Create a site
template that
works on
these devices
Test it on a
separate
location
...
Traffic from
mobiles
went up by
74.6%
Conversions
from
mobiles/
tablets went
up by 213%
Traffic from
tablets went
up by
3,...
Legal Issues
IMAGES THAT COULD
GET YOU IN TROUBLE
WE DELETED
BLOG POSTS
Run
Screaming
Frog on blog
Check which
pages have
credited
images
Find credits for
images
without
sources
Update
images
wi...
Peace of
mind over
old content
Blog posts
got more
images
Team got
clearer
guidance on
where to
find images
THE RESULTS
Conversions
REASONS FOR HAVING
A BLOG
WE DELETED
BLOG POSTS
Identify your
target market
Research the
content they
like
Create content
that appeals to
them
Add calls to
action on your...
6,500
whitepaper
downloads
15,800
Social Media
followers
8,000 opted-
in email
addresses
Year on year
traffic
increased by...
LOADS MORE FREE
TIPS AND ADVICE
FREE
Whitepaper
http://kooz.ai/
Content-Whitepaper
THANK YOU FOR LISTENING
@Koozai_Mike
mike.essex@koozai.com
0845 485 1262
koozai.com
REFERENCES
http://en.wikipedia.org/wiki/List_of_Game_Boy_Advance_games
http://www.bigstockphoto.com/image-5555848/stock-ph...
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
The Five Pitfalls That Hold Blogs Back
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The Five Pitfalls That Hold Blogs Back

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As presented at the Search London conference Mike Essex explains the five common issues that stop blogs achieving greatness. From misunderstanding their audience to presenting content in the wrong way and even facing legal issues that could easily have been avoided.

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  • http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013
  • http://www.bigstockphoto.com/image-42271948/stock-photo-electronic-waste
  • http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013
  • http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013
  • The Five Pitfalls That Hold Blogs Back

    1. 1. By Mike Essex @Koozai_Mike THE FIVE PITFALLS THAT HOLD BLOGS BACK
    2. 2. Frequency
    3. 3. WE C SCH 1
    4. 4. Identify the team members that can write Research the other content in your industry Create a list of possible topics Create guidelines for your blog Proof and improve content Check the results with Google Analytics THE PROCESS
    5. 5. Traffic increased Social Shares increased Rankings increased Comments increased Leads & sales increased THE RESULTS
    6. 6. Bad Content
    7. 7. THE PROBLEM WITH OLD CONTENT
    8. 8. WE DELETED BLOG POSTS
    9. 9. Export CSV of entire blog Import MajesticSEO link data Import Analytics data Filter to identify low quality posts Keep pages with good links / traffic Redirect or expand others THE PROCESS
    10. 10. No SEO Penalty Readers didn’t notice (that’s a good thing) Some 404 errors in WMT that were quickly fixed Traffic rose by 10% Conversions increased THE RESULTS
    11. 11. Responsive
    12. 12. WE DELETED BLOG POSTS
    13. 13. WHAT NEEDS TO BE RESPONSIVE?
    14. 14. Use Analytics to determine devices used Create a site template that works on these devices Test it on a separate location Identify pieces that aren’t responsive Refine the site until it works on core devices Launch and get feedback THE PROCESS
    15. 15. Traffic from mobiles went up by 74.6% Conversions from mobiles/ tablets went up by 213% Traffic from tablets went up by 3,019% THE RESULTS
    16. 16. Legal Issues
    17. 17. IMAGES THAT COULD GET YOU IN TROUBLE
    18. 18. WE DELETED BLOG POSTS
    19. 19. Run Screaming Frog on blog Check which pages have credited images Find credits for images without sources Update images without credit Find new images for those you can’t credit Create policy for future images THE PROCESS
    20. 20. Peace of mind over old content Blog posts got more images Team got clearer guidance on where to find images THE RESULTS
    21. 21. Conversions
    22. 22. REASONS FOR HAVING A BLOG
    23. 23. WE DELETED BLOG POSTS
    24. 24. Identify your target market Research the content they like Create content that appeals to them Add calls to action on your content Promote it on the sites they read Track it and write more of what works THE PROCESS
    25. 25. 6,500 whitepaper downloads 15,800 Social Media followers 8,000 opted- in email addresses Year on year traffic increased by 72.89% Annual ROI from blog channels increased by 201% THE RESULTS
    26. 26. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://kooz.ai/ Content-Whitepaper
    27. 27. THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com
    28. 28. REFERENCES http://en.wikipedia.org/wiki/List_of_Game_Boy_Advance_games http://www.bigstockphoto.com/image-5555848/stock-photo-cartoon-crowd%2C-hole http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013 http://www.bigstockphoto.com/image-42271948/stock-photo-electronic-waste http://www.bigstockphoto.com/image-22720367/stock-photo-cartoon-crowd%2C-gun http://www.bigstockphoto.com/image-8541196/stock-photo-cartoon-crowd%2C-square-grid http://www.bigstockphoto.com/image-6623826/stock-photo-cartoon-crowd%2C-shield-ring http://www.bigstockphoto.com/image-54259598/stock-photo-stolen-piece-of-art http://www.bigstockphoto.com/image-49623251/stock-photo-fifty-pounds-sterling-an-coin- stack-uk-currency-macro http://www.bigstockphoto.com/image-5555836/stock-photo-cartoon-crowd%2C-end-of-the-road
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