• Like

The Five Pitfalls That Hold Blogs Back

  • 932 views
Uploaded on

As presented at the Search London conference Mike Essex explains the five common issues that stop blogs achieving greatness. From misunderstanding their audience to presenting content in the wrong way …

As presented at the Search London conference Mike Essex explains the five common issues that stop blogs achieving greatness. From misunderstanding their audience to presenting content in the wrong way and even facing legal issues that could easily have been avoided.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
932
On Slideshare
0
From Embeds
0
Number of Embeds
10

Actions

Shares
Downloads
1
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013
  • http://www.bigstockphoto.com/image-42271948/stock-photo-electronic-waste
  • http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013
  • http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013

Transcript

  • 1. By Mike Essex @Koozai_Mike THE FIVE PITFALLS THAT HOLD BLOGS BACK
  • 2. Frequency
  • 3. WE C SCH 1
  • 4. Identify the team members that can write Research the other content in your industry Create a list of possible topics Create guidelines for your blog Proof and improve content Check the results with Google Analytics THE PROCESS
  • 5. Traffic increased Social Shares increased Rankings increased Comments increased Leads & sales increased THE RESULTS
  • 6. Bad Content
  • 7. THE PROBLEM WITH OLD CONTENT
  • 8. WE DELETED BLOG POSTS
  • 9. Export CSV of entire blog Import MajesticSEO link data Import Analytics data Filter to identify low quality posts Keep pages with good links / traffic Redirect or expand others THE PROCESS
  • 10. No SEO Penalty Readers didn’t notice (that’s a good thing) Some 404 errors in WMT that were quickly fixed Traffic rose by 10% Conversions increased THE RESULTS
  • 11. Responsive
  • 12. WE DELETED BLOG POSTS
  • 13. WHAT NEEDS TO BE RESPONSIVE?
  • 14. Use Analytics to determine devices used Create a site template that works on these devices Test it on a separate location Identify pieces that aren’t responsive Refine the site until it works on core devices Launch and get feedback THE PROCESS
  • 15. Traffic from mobiles went up by 74.6% Conversions from mobiles/ tablets went up by 213% Traffic from tablets went up by 3,019% THE RESULTS
  • 16. Legal Issues
  • 17. IMAGES THAT COULD GET YOU IN TROUBLE
  • 18. WE DELETED BLOG POSTS
  • 19. Run Screaming Frog on blog Check which pages have credited images Find credits for images without sources Update images without credit Find new images for those you can’t credit Create policy for future images THE PROCESS
  • 20. Peace of mind over old content Blog posts got more images Team got clearer guidance on where to find images THE RESULTS
  • 21. Conversions
  • 22. REASONS FOR HAVING A BLOG
  • 23. WE DELETED BLOG POSTS
  • 24. Identify your target market Research the content they like Create content that appeals to them Add calls to action on your content Promote it on the sites they read Track it and write more of what works THE PROCESS
  • 25. 6,500 whitepaper downloads 15,800 Social Media followers 8,000 opted- in email addresses Year on year traffic increased by 72.89% Annual ROI from blog channels increased by 201% THE RESULTS
  • 26. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://kooz.ai/ Content-Whitepaper
  • 27. THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com
  • 28. REFERENCES http://en.wikipedia.org/wiki/List_of_Game_Boy_Advance_games http://www.bigstockphoto.com/image-5555848/stock-photo-cartoon-crowd%2C-hole http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013 http://www.bigstockphoto.com/image-42271948/stock-photo-electronic-waste http://www.bigstockphoto.com/image-22720367/stock-photo-cartoon-crowd%2C-gun http://www.bigstockphoto.com/image-8541196/stock-photo-cartoon-crowd%2C-square-grid http://www.bigstockphoto.com/image-6623826/stock-photo-cartoon-crowd%2C-shield-ring http://www.bigstockphoto.com/image-54259598/stock-photo-stolen-piece-of-art http://www.bigstockphoto.com/image-49623251/stock-photo-fifty-pounds-sterling-an-coin- stack-uk-currency-macro http://www.bigstockphoto.com/image-5555836/stock-photo-cartoon-crowd%2C-end-of-the-road