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Ready, Aim, Fire, Then Retarget! (SMX London May 2013)

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In her talk from SMX London, Anna Lewis examines why you should use remarketing to entice customers back and improve conversions. …

In her talk from SMX London, Anna Lewis examines why you should use remarketing to entice customers back and improve conversions.

With lots of practical examples you will learn the best ways to use remarketing as well as top tips on tracking users. There's also a free dashboard which you can use right away to make tracking easier.

For more information on what we do visit http://www.koozai.com.

Published in: Business, Technology

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    • 1. Anna Lewis@Koozai_AnnaREADY, AIM, FIRE…THEN RETARGET!SMX LONDON – MAY 2013
    • 2. INTRODUCTION
    • 3.  How to get started Free dashboard Useable tips Great ideasTODAY’S TAKEAWAYS
    • 4. WHY REMARKETING?Source: Criteo
    • 5. Google AdWordsRemarketingAverage CPC: £0.40 ($0.62)Average CTR: 0.18%Source: Periscopix
    • 6. REMARKETINGEXAMPLES
    • 7. GETTINGSTARTED+ GETAROUNDDATALOSS
    • 8. USINGANALYTICS & ADWORDS
    • 9. AddremarketingcodeUpdatePrivacyPolicyAgree toTerms ofServiceLinkaccountsCreate liststo gatherpeopleBuildtargetedcampaignsSET-UP STEPS
    • 10. SIMPLE CODE EDIT
    • 11. SIMPLE CODE FIXhttp://andrescholten.net/google-analytics-retargeting-for-adwords-and-adblock-software/
    • 12. LISTS
    • 13. IDEASSpend levelSeasonalLocationsAbandonmentDeviceTechnologyCross sellEmail readersRewardsSocial fansResearchers
    • 14. THE RESEARCHERSVisit Duration > 10 Minutes
    • 15. LEFT BASKETLeft basket 10+ days ago
    • 16. Call to ActionClear InformationTempting OffersBrand ColoursAnimationRelevant to UserAD CONTENTUSPs Eye Catching Images
    • 17. OPTIMISING
    • 18. OPTIMISATION TIPS
    • 19. OPTIMISATION TIPS
    • 20. MEASURINGFREEDASHBOARD!
    • 21. FREE DASHBOARD
    • 22. Who DoesGoogle Think IAm?http://www.google.com/ads/preferences/
    • 23. HAPPY TRACKING!anna.lewis@koozai.com0845 453 1234@Koozai_Anna
    • 24. IMAGE SOURCESAND REFERENCESImages: Baby (slide 24) © Clint Scholz - iStockPhoto Chips (slide 3) © Africa Studio - Fotolia.comReferences: Slide 4: http://www.criteo.com/sites/default/files/success_stories/documents/cs_consumer_electronics.pdf Slide 5: http://www.periscopix.co.uk/blog/latest-2011-google-display-network-benchmarks/ Slide 13: http://andrescholten.net/google-analytics-retargeting-for-adwords-and-adblock-software/

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