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Page One Domination - OMN London
 

Page One Domination - OMN London

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Mike Essex and Samantha Stratton from Koozai giving away the secrets to controlling the first page of search results for brand name searches in a talk entitled "Page One Domination!"

Mike Essex and Samantha Stratton from Koozai giving away the secrets to controlling the first page of search results for brand name searches in a talk entitled "Page One Domination!"

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  • How much of page one do you control? Are you confident you can control it forever? Tool just for people on the call
  • Free tool at the end Avoid pitfalls, get it right the first time Control page one of Google Position positive press Remove negative items Protect brand assets If not done you will lose page 1 dominance Image by daoduc quan
  • There are people who want to damage your brand – competitors, customers, this stops them. Image: http://www.it-networks.org/2011/01/02/tunisia-blocks-wikileaks-and-anonymous-takes-action/
  • Image source: http://www.datadial.net/blog/index.php/2009/02/25/ryanair-is-their-attitude-to-online-pr-part-of-a-bigger-reputation-problem/
  • Image credit: Todd Barnard (http://www.flickr.com/photos/ronin691/5790934897/)
  • Image: Daysofthundr46 (http://www.flickr.com/photos/10542402@N06/5725281370/)
  • Image: adrienneserra (http://www.flickr.com/photos/adrienneserra/1938327273/)
  • Image: ekimjs (http://www.flickr.com/photos/ekimjs/5438970832/)
  • Search for Microsoft and they have just good press.
  • Tried and tested methods Studied the biggest global brands and this is what they use
  • This is one for the agencies in the room and what we’ve used for our own Page 1 dominance
  • This is one for the agencies in the room and what we’ve used for our own Page 1 dominance
  • Look at Page 1-4 for your brand terms Note down the positive mentions Log them on a spreadsheet What social profiles do you own? What other websites do you own? Look at Page 1-4 for your competitors What good results do they have? Log them on a spreasheet Could you get a listing on those sites? What strong links do they have?
  • Image: Tom Stamp Register your brand on as many sites as possible Buy domains variations – terms and extensions Stop cyberquatters at all costs They can take your brand and turn it against you.
  • Claim profiles (e.g. Google Local) Fill out the description with brand keywords Add images Include your URL Correct postal address Contact details
  • Register brand on relevant sites Contact webmasters and ask for inclusion Send out press releases to appear in news Build sub domains / mini sites Ask for a Wiki Ensure content is unique
  • Link profile for Oreos - Over 2,000 links to these four profiles alone
  • Get rid of image, draw on a board with an image of us. Log out of Google Use a different browser / search plugins Take Page 1-3 screenshots at project start Take new screenshots each week / month Compare to identify improvements Use best profiles for future optimisation
  • If you want more use this spreadsheet How to get more out of it and waste less time Link to email of spreadsheet
  • If you want to see page one dominance in action just search for Koozai
  • If you want to see page one dominance in action just search for Koozai

Page One Domination - OMN London Page One Domination - OMN London Presentation Transcript