Page One Domination Mike Essex & Samantha Stratton Koozai.com
How to Rule  The World
Why is this important? <ul><li>Types of searches: </li></ul><ul><li>Brand Name </li></ul><ul><li>Brand Name Reviews </li><...
<ul><li>“ If consumers will do research online for houses and health care, they’ll also do it for Band-Aids and ballpoint ...
Brand  Terrorists
 
 
<ul><li>&quot;Customers find incredible detail online, from every possible source… &quot;  </li></ul><ul><li>- Dina Howell...
 
 
 
 
 
 
Proven Methods of Dominance
Social Ranks
Domains Rank
Wikipedia Ranks
Vouchers Rank
Financials Rank
News Ranks
Niche Sites Rank
Customers Rank
Videos Rank
Industry Profiles Rank
Top 10 Ranking Profiles 1 - Domains 2 - Wikipedia 3 - News 4 - Financials 5 - Customers 6 – Social Profiles 7 - Niche Site...
How to Win! Samantha Stratton
Analyse, Review & Protect
What Ranks Already? <ul><li>Analyse pages 1-4  </li></ul><ul><li>Review your brand </li></ul><ul><li>Review the competitio...
Protect Yourself <ul><li>Register social profiles </li></ul><ul><li>Buy domain variations  </li></ul><ul><li>GOAL – Stop C...
Preparing for Domination
Update Existing Profiles <ul><li>Contact profiles </li></ul><ul><li>Additional content </li></ul><ul><li>Include brand ter...
Uncover New Profiles <ul><li>Register new profiles </li></ul><ul><li>PR – Make your own news </li></ul><ul><li>Seek a Wiki...
Making Domination Happen
Entrance to P1 Domination Your Website
Building your Profiles  Your Website Extra Domain Wikipedia PR Site Social Profiles
Social Media Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Faceboo...
Content  Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Facebook Yo...
Directories Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Facebook...
Facebook Wikipedia Lick Race  MySpace Facebook Directories Oreo Site Oreo Site Bloggers Lenses Bloggers News Bloggers Oreo...
Tracking Domination
Tracking Your Results <ul><li>Log out or use plugins </li></ul><ul><li>Page 1-3 screenshots (weekly) </li></ul><ul><li>Com...
Two Free Tools: <ul><li>Download at: http://kooz.ai/page1domtool </li></ul>Analyse the Competition Track your progress
Wanna See This in Action? Step 1 – Get out your smartphone/iPad Step 2 – Open a web browser Step 3 – Search for ‘Koozai’
 
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Page One Domination - OMN London

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Mike Essex and Samantha Stratton from Koozai giving away the secrets to controlling the first page of search results for brand name searches in a talk entitled "Page One Domination!"

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  • How much of page one do you control? Are you confident you can control it forever? Tool just for people on the call
  • Free tool at the end Avoid pitfalls, get it right the first time Control page one of Google Position positive press Remove negative items Protect brand assets If not done you will lose page 1 dominance Image by daoduc quan
  • There are people who want to damage your brand – competitors, customers, this stops them. Image: http://www.it-networks.org/2011/01/02/tunisia-blocks-wikileaks-and-anonymous-takes-action/
  • Image source: http://www.datadial.net/blog/index.php/2009/02/25/ryanair-is-their-attitude-to-online-pr-part-of-a-bigger-reputation-problem/
  • Image credit: Todd Barnard (http://www.flickr.com/photos/ronin691/5790934897/)
  • Image: Daysofthundr46 (http://www.flickr.com/photos/10542402@N06/5725281370/)
  • Image: adrienneserra (http://www.flickr.com/photos/adrienneserra/1938327273/)
  • Image: ekimjs (http://www.flickr.com/photos/ekimjs/5438970832/)
  • Search for Microsoft and they have just good press.
  • Tried and tested methods Studied the biggest global brands and this is what they use
  • This is one for the agencies in the room and what we’ve used for our own Page 1 dominance
  • This is one for the agencies in the room and what we’ve used for our own Page 1 dominance
  • Look at Page 1-4 for your brand terms Note down the positive mentions Log them on a spreadsheet What social profiles do you own? What other websites do you own? Look at Page 1-4 for your competitors What good results do they have? Log them on a spreasheet Could you get a listing on those sites? What strong links do they have?
  • Image: Tom Stamp Register your brand on as many sites as possible Buy domains variations – terms and extensions Stop cyberquatters at all costs They can take your brand and turn it against you.
  • Claim profiles (e.g. Google Local) Fill out the description with brand keywords Add images Include your URL Correct postal address Contact details
  • Register brand on relevant sites Contact webmasters and ask for inclusion Send out press releases to appear in news Build sub domains / mini sites Ask for a Wiki Ensure content is unique
  • Link profile for Oreos - Over 2,000 links to these four profiles alone
  • Get rid of image, draw on a board with an image of us. Log out of Google Use a different browser / search plugins Take Page 1-3 screenshots at project start Take new screenshots each week / month Compare to identify improvements Use best profiles for future optimisation
  • If you want more use this spreadsheet How to get more out of it and waste less time Link to email of spreadsheet
  • If you want to see page one dominance in action just search for Koozai
  • If you want to see page one dominance in action just search for Koozai
  • Page One Domination - OMN London

    1. 1. Page One Domination Mike Essex & Samantha Stratton Koozai.com
    2. 2. How to Rule The World
    3. 3. Why is this important? <ul><li>Types of searches: </li></ul><ul><li>Brand Name </li></ul><ul><li>Brand Name Reviews </li></ul><ul><li>Brand Name Scam </li></ul><ul><li>Brand Name News </li></ul><ul><li>Brand Name Vouchers </li></ul>Product Name Best Product Type Brand Tagline Brand mis-spelling Product mis-spelling
    4. 4. <ul><li>“ If consumers will do research online for houses and health care, they’ll also do it for Band-Aids and ballpoint pens.” </li></ul><ul><li>Jim Lecinski – ‘Zero Moment of Truth’ </li></ul>
    5. 5. Brand Terrorists
    6. 8. <ul><li>&quot;Customers find incredible detail online, from every possible source… &quot; </li></ul><ul><li>- Dina Howell - CEO - Saatchi & Saatchi X </li></ul>
    7. 15. Proven Methods of Dominance
    8. 16. Social Ranks
    9. 17. Domains Rank
    10. 18. Wikipedia Ranks
    11. 19. Vouchers Rank
    12. 20. Financials Rank
    13. 21. News Ranks
    14. 22. Niche Sites Rank
    15. 23. Customers Rank
    16. 24. Videos Rank
    17. 25. Industry Profiles Rank
    18. 26. Top 10 Ranking Profiles 1 - Domains 2 - Wikipedia 3 - News 4 - Financials 5 - Customers 6 – Social Profiles 7 - Niche Sites 8 - Vouchers 9 - Industry 10 - Videos
    19. 27. How to Win! Samantha Stratton
    20. 28. Analyse, Review & Protect
    21. 29. What Ranks Already? <ul><li>Analyse pages 1-4 </li></ul><ul><li>Review your brand </li></ul><ul><li>Review the competition </li></ul><ul><li>Positive listings only </li></ul><ul><li>Screenshots for benchmarking </li></ul><ul><li>Two free tools  </li></ul>
    22. 30. Protect Yourself <ul><li>Register social profiles </li></ul><ul><li>Buy domain variations </li></ul><ul><li>GOAL – Stop CyberSquatters!! </li></ul>
    23. 31. Preparing for Domination
    24. 32. Update Existing Profiles <ul><li>Contact profiles </li></ul><ul><li>Additional content </li></ul><ul><li>Include brand terms </li></ul><ul><li>Build relevance </li></ul><ul><li>Add images </li></ul><ul><li>Include URL </li></ul><ul><li>Full contact details </li></ul><ul><li>Consistent postal address </li></ul>
    25. 33. Uncover New Profiles <ul><li>Register new profiles </li></ul><ul><li>PR – Make your own news </li></ul><ul><li>Seek a Wikipedia listing </li></ul><ul><li>Add unique content </li></ul>
    26. 34. Making Domination Happen
    27. 35. Entrance to P1 Domination Your Website
    28. 36. Building your Profiles Your Website Extra Domain Wikipedia PR Site Social Profiles
    29. 37. Social Media Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Facebook YouTube
    30. 38. Content Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Facebook YouTube Article Article Guest Blog Your Blog
    31. 39. Directories Your Website Extra Domain Wikipedia PR Site Social Profiles Twitter YouTube Linkedin Facebook Twitter Facebook YouTube Article Article Guest Blog Your Blog Niche Link Deep Link Deep Link
    32. 40. Facebook Wikipedia Lick Race MySpace Facebook Directories Oreo Site Oreo Site Bloggers Lenses Bloggers News Bloggers Oreo Site Directories YouTube
    33. 41. Tracking Domination
    34. 42. Tracking Your Results <ul><li>Log out or use plugins </li></ul><ul><li>Page 1-3 screenshots (weekly) </li></ul><ul><li>Compare performance (monthly) </li></ul><ul><li>Identify progress </li></ul><ul><li>Improve underperforming profiles </li></ul>
    35. 43. Two Free Tools: <ul><li>Download at: http://kooz.ai/page1domtool </li></ul>Analyse the Competition Track your progress
    36. 44. Wanna See This in Action? Step 1 – Get out your smartphone/iPad Step 2 – Open a web browser Step 3 – Search for ‘Koozai’
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