How To Dominate Page One of Google - #edgelondon – May 2014

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Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One Domination is an excellent way of preventing damage to your brand’s reputation on Google. Take a look at how you can optimise your site to achieve Page One Domination.

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  • Free tool at the endAvoid pitfalls, get it right the first timeControl page one of GooglePosition positive pressRemove negative itemsProtect brand assetsIf not done you will lose page 1 dominanceImage by daoducquan
  • http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain-winning-the-men-10000m-final-during-the-20th-e
  • http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint
  • http://www.bigstockphoto.com/image-44417665/stock-photo-virgin-america-airbus-a320-214
  • http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store-hugo-boss-based-in-metzingen-in-germany-it-has
  • http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds
  • http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark
  • http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com-homepage-with-a-cursor-on-the-search-button
  • http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear
  • http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots
  • http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in-rainforest-costa-rica-curious-cute-night
  • http://www.bigstockphoto.com/image-43262254/stock-vector-super-hero-background
  • This will help you whether you’ve already upgraded or not.
  • http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d
  • http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background
  • http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples
  • http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic
  • http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference
  • http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus
  • This will help you whether you’ve already upgraded or not.
  • http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica
  • CHANGE COLOURS
  • http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie
  • http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen
  • How To Dominate Page One of Google - #edgelondon – May 2014

    1. 1. By Oliver Ewbank (@Koozai_Ollie) PAGE ONE DOMINATION #EDGELONDON – MAY 2014
    2. 2. STAT
    3. 3. Research Website Research BrandResearchBuy WHY IS THIS IMPORTANT?
    4. 4. 25%OF BRAND RELATED SEARCHES DON’T END UP ON YOUR SITE ClickZ
    5. 5. DID YOU KNOW? 90%OF CUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS (MARKETING LAND)
    6. 6. THE SERPS
    7. 7. PAGE 1 DOMINATION
    8. 8. ON-PAGE OPTIMISATION
    9. 9. META DATA
    10. 10. TECHNICAL SEO
    11. 11. DON’T DUPLICATE
    12. 12. THE SOLUTIONS
    13. 13. SITELINK OPTIMISATION
    14. 14. WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
    15. 15. POSSIBLE MARKUPS
    16. 16. HOW TO USE YOUR BLOG
    17. 17. https://plus.google.com/authorship
    18. 18. PROFILE OPTIMISATION
    19. 19. LET’S GET SOCIAL
    20. 20. LinkedIn Quora Facebook Twitter YouTubeGoogle+SlidesharePinterest Expertfile FourSquare About.Me Scoop.it STRONG PROFILES
    21. 21. TOP RANKING SITES 1 - Domains 2 - Wikipedia 3 - News 4 - Financials 5 - Customers 6 – Social Profiles 7 - Niche Sites 8 - Vouchers 9 - Industry 10 - Videos
    22. 22. PR Team: Citation in headline? GOOGLE NEWS Blog Content: Breaking news? Quality: Journalistic standards? Advice columns: Wont be featured
    23. 23. GOOGLE+ OPTIMISATION
    24. 24. LINK ANALYSIS
    25. 25. A good link is one that adds value to the user Will the link deliver traffic, conversions, brand awareness, shares, or engagement? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
    26. 26. LINK ANALYSIS TOOLS
    27. 27. NofollowRemove LINK OPTIONS Disavow Noindex
    28. 28. BRAND MONITORING
    29. 29. WHAT IS BRAND MONITORING?
    30. 30. PHRASES TO MONITOR
    31. 31. SITES TO MONITOR Your Site Social Media Industry Related Blogs Personal Blogs Forums Reviews Articles Photos Competitors Videos
    32. 32. PAID TOOLS
    33. 33. FREE TOOLS
    34. 34. Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting
    35. 35. NEGATIVE BRAND SEARCHES
    36. 36. BRAND TERM TRAFFIC ALERTS
    37. 37. MORE TIPS FREE Whitepaper at Koozai.com
    38. 38. BUILD RELEVANCE Your Website Extra Domain Wikipedia Press Release Social Profiles Google+ YouTube Facebook Twitter Google+ YouTube Visuals Your Blog Infographic Your Blog News News News
    39. 39. CONTENT MARKETING
    40. 40. Award Promotion Blog Content Blogger Reviews Competition Promotion Glossary of Terms FAQsE-BooksQuestionnaires Whitepapers Press Releases Infographics Videos CONTENT MARKETING
    41. 41. INFOGRAPHICS
    42. 42. Brainstorm Shortlist Targeted Sites Create Content OutreachPublishPromote CONTENT STRATEGY
    43. 43. CONTENT PROMOTION
    44. 44. Referral Traffic Social Signals Citations THE RESULTS Conversions Engagement
    45. 45. IN SUMMARY
    46. 46. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
    47. 47. @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262
    48. 48. IMAGES & CREDITS http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain- winning-the-men-10000m-final-during-the-20th-e http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store- hugo-boss-based-in-metzingen-in-germany-it-has http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com- homepage-with-a-cursor-on-the-search-button http://www.bigstockphoto.com/image-49897850/stock-vector-responsive-design http://www.bigstockphoto.com/image-36797585/stock-photo-awesome-evaluation-form http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in- rainforest-costa-rica-curious-cute-night http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen
    49. 49. RESOURCES http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://www.seowizz.net http://www.clickz.com/clickz/news/1702845/study-brand-searches-stray-companys-site http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a- customer-service-issue-than-the-resolution-38756 http://www.thinkwithgoogle.com/articles/constant-consideration-new-vehicle-study.html http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html http://searchenginewatch.com/article/2120682/Image-Optimization-How-to-Rank-on-Image- Search http://searchengineland.com/faq-all-about-the-banner-ad-test-in-googles-search-results- 175045 http://www.koozai.com/blog/branding/reputation-management/content-marketing-tactics- enhance-page-one-domination/ http://games.usvsth3m.com/north-o-meter/ http://www.gjwtitmuss.co.uk/blog/resources/owning-your-first-pet-dog/ http://namechk.com/ https://brandyourself.com/
    50. 50. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com

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