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How To Dominate Page One of Google - #edgelondon – May 2014
 

How To Dominate Page One of Google - #edgelondon – May 2014

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Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One ...

Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One Domination is an excellent way of preventing damage to your brand’s reputation on Google. Take a look at how you can optimise your site to achieve Page One Domination.

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  • Free tool at the endAvoid pitfalls, get it right the first timeControl page one of GooglePosition positive pressRemove negative itemsProtect brand assetsIf not done you will lose page 1 dominanceImage by daoducquan
  • http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain-winning-the-men-10000m-final-during-the-20th-e
  • http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint
  • http://www.bigstockphoto.com/image-44417665/stock-photo-virgin-america-airbus-a320-214
  • http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store-hugo-boss-based-in-metzingen-in-germany-it-has
  • http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds
  • http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark
  • http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com-homepage-with-a-cursor-on-the-search-button
  • http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear
  • http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots
  • http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in-rainforest-costa-rica-curious-cute-night
  • http://www.bigstockphoto.com/image-43262254/stock-vector-super-hero-background
  • This will help you whether you’ve already upgraded or not.
  • http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d
  • http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background
  • http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples
  • http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic
  • http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference
  • http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus
  • This will help you whether you’ve already upgraded or not.
  • http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica
  • CHANGE COLOURS
  • http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie
  • http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen

How To Dominate Page One of Google - #edgelondon – May 2014 How To Dominate Page One of Google - #edgelondon – May 2014 Presentation Transcript

  • By Oliver Ewbank (@Koozai_Ollie) PAGE ONE DOMINATION #EDGELONDON – MAY 2014
  • STAT
  • Research Website Research BrandResearchBuy WHY IS THIS IMPORTANT?
  • 25%OF BRAND RELATED SEARCHES DON’T END UP ON YOUR SITE ClickZ
  • DID YOU KNOW? 90%OF CUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS (MARKETING LAND)
  • THE SERPS
  • PAGE 1 DOMINATION
  • ON-PAGE OPTIMISATION
  • META DATA
  • TECHNICAL SEO
  • DON’T DUPLICATE
  • THE SOLUTIONS
  • SITELINK OPTIMISATION
  • WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
  • POSSIBLE MARKUPS
  • HOW TO USE YOUR BLOG
  • https://plus.google.com/authorship
  • PROFILE OPTIMISATION
  • LET’S GET SOCIAL
  • LinkedIn Quora Facebook Twitter YouTubeGoogle+SlidesharePinterest Expertfile FourSquare About.Me Scoop.it STRONG PROFILES
  • TOP RANKING SITES 1 - Domains 2 - Wikipedia 3 - News 4 - Financials 5 - Customers 6 – Social Profiles 7 - Niche Sites 8 - Vouchers 9 - Industry 10 - Videos
  • PR Team: Citation in headline? GOOGLE NEWS Blog Content: Breaking news? Quality: Journalistic standards? Advice columns: Wont be featured
  • GOOGLE+ OPTIMISATION
  • LINK ANALYSIS
  • A good link is one that adds value to the user Will the link deliver traffic, conversions, brand awareness, shares, or engagement? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
  • LINK ANALYSIS TOOLS
  • NofollowRemove LINK OPTIONS Disavow Noindex
  • BRAND MONITORING
  • WHAT IS BRAND MONITORING?
  • PHRASES TO MONITOR
  • SITES TO MONITOR Your Site Social Media Industry Related Blogs Personal Blogs Forums Reviews Articles Photos Competitors Videos
  • PAID TOOLS
  • FREE TOOLS
  • Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting
  • NEGATIVE BRAND SEARCHES
  • BRAND TERM TRAFFIC ALERTS
  • MORE TIPS FREE Whitepaper at Koozai.com
  • BUILD RELEVANCE Your Website Extra Domain Wikipedia Press Release Social Profiles Google+ YouTube Facebook Twitter Google+ YouTube Visuals Your Blog Infographic Your Blog News News News
  • CONTENT MARKETING
  • Award Promotion Blog Content Blogger Reviews Competition Promotion Glossary of Terms FAQsE-BooksQuestionnaires Whitepapers Press Releases Infographics Videos CONTENT MARKETING
  • INFOGRAPHICS
  • Brainstorm Shortlist Targeted Sites Create Content OutreachPublishPromote CONTENT STRATEGY
  • CONTENT PROMOTION
  • Referral Traffic Social Signals Citations THE RESULTS Conversions Engagement
  • IN SUMMARY
  • THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
  • @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262
  • IMAGES & CREDITS http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain- winning-the-men-10000m-final-during-the-20th-e http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store- hugo-boss-based-in-metzingen-in-germany-it-has http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com- homepage-with-a-cursor-on-the-search-button http://www.bigstockphoto.com/image-49897850/stock-vector-responsive-design http://www.bigstockphoto.com/image-36797585/stock-photo-awesome-evaluation-form http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in- rainforest-costa-rica-curious-cute-night http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen
  • RESOURCES http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://www.seowizz.net http://www.clickz.com/clickz/news/1702845/study-brand-searches-stray-companys-site http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a- customer-service-issue-than-the-resolution-38756 http://www.thinkwithgoogle.com/articles/constant-consideration-new-vehicle-study.html http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html http://searchenginewatch.com/article/2120682/Image-Optimization-How-to-Rank-on-Image- Search http://searchengineland.com/faq-all-about-the-banner-ad-test-in-googles-search-results- 175045 http://www.koozai.com/blog/branding/reputation-management/content-marketing-tactics- enhance-page-one-domination/ http://games.usvsth3m.com/north-o-meter/ http://www.gjwtitmuss.co.uk/blog/resources/owning-your-first-pet-dog/ http://namechk.com/ https://brandyourself.com/
  • THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com