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By Andy Williams
@Koozai_Andy
PUTTING YOURSELF IN FRONT OF
THE RIGHT AUDIENCE
ON THE EDGE MANCHESTER
Andy Williams
Digital Marketing
Manager
A BIT ABOUT ME
• Digital Marketing Manager
• Dad of three
• I have a famous name s...
I LIKE TO SET
MY TEAM CHALLENGES
I try to rank for their name
They have to fend me off
In February 2013
I chose my next vi...
THIS IS
GRAEME BENGE
HERE WERE THE
RULES
One Month
• Protect your name
• No black hat tactics
• If any ranking page I am responsible for appear...
I didn’t
want to just
create a
page and
promote it
I wanted to
experiment
as well as
challenge
KNOW YOUR
COMPANY IDENTITY
CREATING THE
BANDS IDENTITY
 Indie Band / Brit Pop
 Appeal to students
 Appeal to 90’s generation
 Came from Bristol
...
GRAEME BENGE
WENT SOCIAL
WHAT COULD I ACHIEVE
FROM SOCIAL ACTIVITY?
 Could I rank?
 How strong are social signals?
 What could I achieve by not ...
SETTING UP
YOUR PROFILES
MAIN POINTS
 Fill in all company information
 Brand your profiles
 Make it clear what you are offering
 Update regular...
“Indie band likened to Stone Roses and
Inspiral Carpets with a 2013 hardcore
reboot”
FINDING YOUR
AUDIENCE ON
TWITTER
• Search for common
interests
• Find people talking
about your product
• Research who is
...
BUILDING YOUR
AUDIENCE ON
FACEBOOK
• Ask friends to like
your page
• Ask friends to share
your posts
• Update regularly
• ...
THE NEXT LEVEL
THIS IS
LIZ JOHNSON
THE REQUIREMENTS
 A cover version of Radiohead’s
No Surprises
 An MP3 version
 A video version
 All within the next fi...
NICHE PROFILES
TARGETED AUDIENCE
I was too busy feeling like this guy
At this point I had forgotten
about Graeme
44 retweets
INTERNET RADIO
INTEREST
AIRTIME SUCCESS
IN JUST ONE MONTH
SO WHAT DID
I LEARN?
SOCIAL MEDIA
Include contact details
Brand your profiles
Include images
Provide a thorough
company description
Include videos
Include y...
Use Twitter
Search
Find people asking
questions
Find people talking
about your products
Follow them
Find who is following
...
Keep them interested
Update regularly
Interact with them
Be human
Understand what they
want
Welcome them
WHAT TO DO ONCE Y...
Provide information
Updates
Sell to them
News
Be a voice in your
industry
Answer their queries
GIVE THEM WHAT
THEY WANT
Have an active
account
Provide exclusives
Include your audience
Provide offers
Include information only
found on your prof...
MORE
POINTS
LOADS MORE FREE
TIPS AND ADVICE
FREE
Whitepaper
http://www.koozai.com/resources/whitepapers/
LOADS MORE FREE
TIPS AND ADVICE
FREE
Whitepaper
http://www.koozai.com/resources/whitepapers/
#FindLiz
THANK YOU FOR LISTENING
@Koozai_Andy
andy.williams@koozai.com
0845 485 1262
koozai.com
IMAGE CREDITS
Lego Band - http://www.eggplante.com/2009/11/13/lego-rock-band-review/
Empty Theatre - http://commons.wikime...
THANK YOU FOR LISTENING
facebook.com/koozai
@Koozai
koozai.com
sales@koozai.com
0845 453 1234
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014
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Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014

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How do you put yourself in front of the right eyes online?
In this presentation we look at how you can build a community via social media - it isn't enough to simply be "online" you need to find your audience.

Published in: Marketing, Technology, Business
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Transcript of "Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014"

  1. 1. By Andy Williams @Koozai_Andy PUTTING YOURSELF IN FRONT OF THE RIGHT AUDIENCE ON THE EDGE MANCHESTER
  2. 2. Andy Williams Digital Marketing Manager A BIT ABOUT ME • Digital Marketing Manager • Dad of three • I have a famous name sake • Distance runner • …and I manage a successful band
  3. 3. I LIKE TO SET MY TEAM CHALLENGES I try to rank for their name They have to fend me off In February 2013 I chose my next victim
  4. 4. THIS IS GRAEME BENGE
  5. 5. HERE WERE THE RULES One Month • Protect your name • No black hat tactics • If any ranking page I am responsible for appears in the top three I WIN • Loser buys lunch
  6. 6. I didn’t want to just create a page and promote it I wanted to experiment as well as challenge
  7. 7. KNOW YOUR COMPANY IDENTITY
  8. 8. CREATING THE BANDS IDENTITY  Indie Band / Brit Pop  Appeal to students  Appeal to 90’s generation  Came from Bristol  Formed a year ago
  9. 9. GRAEME BENGE WENT SOCIAL
  10. 10. WHAT COULD I ACHIEVE FROM SOCIAL ACTIVITY?  Could I rank?  How strong are social signals?  What could I achieve by not having a site?  Would Google see this as a brand?
  11. 11. SETTING UP YOUR PROFILES
  12. 12. MAIN POINTS  Fill in all company information  Brand your profiles  Make it clear what you are offering  Update regularly  Include images and videos
  13. 13. “Indie band likened to Stone Roses and Inspiral Carpets with a 2013 hardcore reboot”
  14. 14. FINDING YOUR AUDIENCE ON TWITTER • Search for common interests • Find people talking about your product • Research who is following your competitors • Follow them
  15. 15. BUILDING YOUR AUDIENCE ON FACEBOOK • Ask friends to like your page • Ask friends to share your posts • Update regularly • Include images with your posts • Create a page newcomers will want to “like”
  16. 16. THE NEXT LEVEL
  17. 17. THIS IS LIZ JOHNSON
  18. 18. THE REQUIREMENTS  A cover version of Radiohead’s No Surprises  An MP3 version  A video version  All within the next five days
  19. 19. NICHE PROFILES TARGETED AUDIENCE
  20. 20. I was too busy feeling like this guy At this point I had forgotten about Graeme
  21. 21. 44 retweets
  22. 22. INTERNET RADIO INTEREST
  23. 23. AIRTIME SUCCESS
  24. 24. IN JUST ONE MONTH
  25. 25. SO WHAT DID I LEARN?
  26. 26. SOCIAL MEDIA
  27. 27. Include contact details Brand your profiles Include images Provide a thorough company description Include videos Include your products/services SET UP YOUR PROFILES CORRECTLY
  28. 28. Use Twitter Search Find people asking questions Find people talking about your products Follow them Find who is following your competitors Search for keywords Find hashtags to follow HOW TO FIND YOUR AUDIENCE
  29. 29. Keep them interested Update regularly Interact with them Be human Understand what they want Welcome them WHAT TO DO ONCE YOU HAVE FOUND THEM
  30. 30. Provide information Updates Sell to them News Be a voice in your industry Answer their queries GIVE THEM WHAT THEY WANT
  31. 31. Have an active account Provide exclusives Include your audience Provide offers Include information only found on your profiles Make them feel part of it all GIVE THEM A REASON TO STAY
  32. 32. MORE POINTS
  33. 33. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://www.koozai.com/resources/whitepapers/
  34. 34. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://www.koozai.com/resources/whitepapers/
  35. 35. #FindLiz
  36. 36. THANK YOU FOR LISTENING @Koozai_Andy andy.williams@koozai.com 0845 485 1262 koozai.com
  37. 37. IMAGE CREDITS Lego Band - http://www.eggplante.com/2009/11/13/lego-rock-band-review/ Empty Theatre - http://commons.wikimedia.org/wiki/File:Tiverton_,_The_New_Hall_Theatre_- _geograph.org.uk_-_1239163.jpg Calendar - http://ollinatl.deviantart.com/art/calendar-clipart-115688405 Signpost - http://www.geograph.org.uk/photo/3067266 Boy Looking - https://fascd.org/?p=248 Facebook Icon - http://commons.wikimedia.org/wiki/File:Facebook_icon.jpg Twitter Icon - http://commons.wikimedia.org/wiki/File:Twitter_icon.png Ron Burgundy - http://makeameme.org/meme/well-that-escalated-e7pq1p Facebook Thumb - http://commons.wikimedia.org/wiki/File:Facebook-like-button.png Simon Cowell - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg Baby Yawning - https://www.flickr.com/photos/skippy/196480959/ More Icon - http://openclipart.org/detail/140623/more-sticker-by-easy Music Gig - http://commons.wikimedia.org/wiki/File:Love_Music_Hate_Racism_Gig.jpg Uncle Sam - http://commons.wikimedia.org/wiki/File:Uncle_Sam_(pointing_finger).jpg Google Logo - http://commons.wikimedia.org/wiki/File:Googlelogo.png Half Empty Seats - http://en.wikipedia.org/wiki/Zoo_TV_Tour Boy Learning - http://pixabay.com/en/boy-portrait-smile-boy-school-286241/
  38. 38. THANK YOU FOR LISTENING facebook.com/koozai @Koozai koozai.com sales@koozai.com 0845 453 1234
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