Measuring the Value of Content Marketing

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Measuring the Value of Content Marketing

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If you tracking how well your content performs then you can understand what worked well, and what didn't. ...

If you tracking how well your content performs then you can understand what worked well, and what didn't.

Anna Lewis of Koozai looks at simple metrics that help assess the value of content, so you can see the ROI of every word you write.

For more information visit http://www.koozai.com

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  • What a great slide! We're looking at message broker solutions right now ... you a top candidate!
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  • Awesome stuff this, as per usual Anna :)
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Transcript

  • 1. MEASURINGTHE VALUE OFCONTENT MARKETINGAnna Lewis (@Koozai_Anna)
  • 2. WHAT’S THE KPI?Buzz Links Conversions Revenue
  • 3. BUZZ
  • 4. MY TOP SOCIAL TOOLS Google Analytics
  • 5. SOCIAL CRAWLYTICS
  • 6. BIT.LY
  • 7. CROWD BOOSTER
  • 8. LINKS
  • 9. MAJESTIC SEO
  • 10. OPEN SITE EXPLORER
  • 11. CONVERSIONS
  • 12. ON-PAGE DATAGoogle Analytics: Content > All Pages
  • 13. YOUR LINKS & SHARESOpen Site Explorer: Top pages export
  • 14. COMBINE RESULTS
  • 15. FORMAT RESULTS
  • 16. ASSESS RESULTS
  • 17. TAKEAWAYS
  • 18. REVENUE
  • 19. USING…
  • 20. SOCIAL REPORTS 1. How to find social 2. Social Reports 3. Sub-Reports 4. Dimension details (URL/Network) 5. More metrics for analysis 6. Extra reports 7. Breadcrumb 8. Data and graph choices
  • 21. SHARED PAGESSocial > Pages
  • 22. DATA HUB ACTIVITYSocial > Pages > URL > Social Network and Action
  • 23. ACTIVITY DETAILSSocial > Pages > URL > Activity Stream
  • 24. SOURCE, URL, £££Social > Conversions > Secondary Dimension: Landing Page
  • 25. MY TOP THREE TIPS First Click Conversions DetailedDashboard Data Google Analytics
  • 26. CONTENT DASHBOARDhttp://kooz.ai/contentdash
  • 27. DETAILEDCONVERSION DATA
  • 28. CONTENT REVENUE Conversions > Multi Channel Funnels> Assisted Conversions > FirstInteraction Conversions > Source / Medium > Pivot Table > Pivot by LandingPage > Pivot Metrics: First Click Conversions, First Click Conversions Value
  • 29. INSUMMARY
  • 30. HELPFUL RESOURCES1. Kevin Gibbons explains how to do a content audit: http://www.blueglass.com/blog/content-auditing/2. Himanshu Sharma explains how to view content conversion results in Google Analytics: http://www.smartinsights.com/google-analytics/google-analytics-setup/how-to- review-content-effectiveness-using-a-custom-google-analytics-dashboard/
  • 31. HAPPY TRACKING! @Koozai_Anna anna.lewis@koozai.com 0845 4531234