MEASURINGTHE VALUE OFCONTENT MARKETINGAnna Lewis (@Koozai_Anna)
WHAT’S THE KPI?Buzz   Links   Conversions   Revenue
BUZZ
MY TOP SOCIAL TOOLS     Google Analytics
SOCIAL CRAWLYTICS
BIT.LY
CROWD BOOSTER
LINKS
MAJESTIC SEO
OPEN SITE EXPLORER
CONVERSIONS
ON-PAGE DATAGoogle Analytics: Content > All Pages
YOUR LINKS & SHARESOpen Site Explorer: Top pages export
COMBINE RESULTS
FORMAT RESULTS
ASSESS RESULTS
TAKEAWAYS
REVENUE
USING…
SOCIAL REPORTS           1. How to find              social           2. Social Reports           3. Sub-Reports          ...
SHARED PAGESSocial > Pages
DATA HUB ACTIVITYSocial > Pages > URL > Social Network and Action
ACTIVITY DETAILSSocial > Pages > URL > Activity Stream
SOURCE, URL, £££Social > Conversions > Secondary Dimension: Landing Page
MY TOP THREE TIPS             First Click            Conversions                           DetailedDashboard              ...
CONTENT DASHBOARDhttp://kooz.ai/contentdash
DETAILEDCONVERSION DATA
CONTENT REVENUE    Conversions > Multi Channel Funnels> Assisted Conversions > FirstInteraction Conversions > Source / Med...
INSUMMARY
HELPFUL RESOURCES1. Kevin Gibbons explains how to do a content audit:         http://www.blueglass.com/blog/content-auditi...
HAPPY TRACKING!     @Koozai_Anna     anna.lewis@koozai.com     0845 4531234
Measuring the Value of Content Marketing
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Measuring the Value of Content Marketing

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If you tracking how well your content performs then you can understand what worked well, and what didn't.

Anna Lewis of Koozai looks at simple metrics that help assess the value of content, so you can see the ROI of every word you write.

For more information visit http://www.koozai.com

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  • Change article-a- to /content/
  • Simplify – Highlight URLs as URLs – use fake ones or just one
  • Measuring the Value of Content Marketing

    1. 1. MEASURINGTHE VALUE OFCONTENT MARKETINGAnna Lewis (@Koozai_Anna)
    2. 2. WHAT’S THE KPI?Buzz Links Conversions Revenue
    3. 3. BUZZ
    4. 4. MY TOP SOCIAL TOOLS Google Analytics
    5. 5. SOCIAL CRAWLYTICS
    6. 6. BIT.LY
    7. 7. CROWD BOOSTER
    8. 8. LINKS
    9. 9. MAJESTIC SEO
    10. 10. OPEN SITE EXPLORER
    11. 11. CONVERSIONS
    12. 12. ON-PAGE DATAGoogle Analytics: Content > All Pages
    13. 13. YOUR LINKS & SHARESOpen Site Explorer: Top pages export
    14. 14. COMBINE RESULTS
    15. 15. FORMAT RESULTS
    16. 16. ASSESS RESULTS
    17. 17. TAKEAWAYS
    18. 18. REVENUE
    19. 19. USING…
    20. 20. SOCIAL REPORTS 1. How to find social 2. Social Reports 3. Sub-Reports 4. Dimension details (URL/Network) 5. More metrics for analysis 6. Extra reports 7. Breadcrumb 8. Data and graph choices
    21. 21. SHARED PAGESSocial > Pages
    22. 22. DATA HUB ACTIVITYSocial > Pages > URL > Social Network and Action
    23. 23. ACTIVITY DETAILSSocial > Pages > URL > Activity Stream
    24. 24. SOURCE, URL, £££Social > Conversions > Secondary Dimension: Landing Page
    25. 25. MY TOP THREE TIPS First Click Conversions DetailedDashboard Data Google Analytics
    26. 26. CONTENT DASHBOARDhttp://kooz.ai/contentdash
    27. 27. DETAILEDCONVERSION DATA
    28. 28. CONTENT REVENUE Conversions > Multi Channel Funnels> Assisted Conversions > FirstInteraction Conversions > Source / Medium > Pivot Table > Pivot by LandingPage > Pivot Metrics: First Click Conversions, First Click Conversions Value
    29. 29. INSUMMARY
    30. 30. HELPFUL RESOURCES1. Kevin Gibbons explains how to do a content audit: http://www.blueglass.com/blog/content-auditing/2. Himanshu Sharma explains how to view content conversion results in Google Analytics: http://www.smartinsights.com/google-analytics/google-analytics-setup/how-to- review-content-effectiveness-using-a-custom-google-analytics-dashboard/
    31. 31. HAPPY TRACKING! @Koozai_Anna anna.lewis@koozai.com 0845 4531234
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