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Mastering Local SEO (On The Edge Bristol)
 

Mastering Local SEO (On The Edge Bristol)

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Andy Williams covers the Local SEO basics that still work in 2013 along with advanced tactics than can give your online marketing the edge. ...

Andy Williams covers the Local SEO basics that still work in 2013 along with advanced tactics than can give your online marketing the edge.

For more information visit http://www.koozai.com

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Mastering Local SEO (On The Edge Bristol) Mastering Local SEO (On The Edge Bristol) Presentation Transcript

  • Andy Williams (@Koozai_Andy)MASTERING LOCAL SEOON THE EDGE BRISTOL 2013
  • LOCAL SEOIS CHANGING
  • LOCAL SEO View slide
  • ON PAGEOPTIMISATION View slide
  • Title Tags & MetaName, Address,Phone NumberContentBlogRich SnippetsON PAGEOPTIMISATION
  • TITLE TAGS
  • METADESCRIPTION
  • HOW TO USEYOUR BLOG
  • WHAT ARERICH SNIPPETS?“Structured markup is a way of annotatinginformation already on your website to helpGoogle and others understand informationmore precisely.”Source: Google
  • POSSIBLEMARKUPSPlaceRestaurantProductReviewAggregate ReviewEvent
  • TESTING TOOLhttp://www.google.com/webmasters/tools/richsnippets
  • LOCAL SITESAND PROFILES
  • SITES WITHLOCAL INTENT
  • LOCAL SITES
  • SOCIAL MEDIA
  • FACEBOOK
  • TWITTER
  • LINKEDIN
  • ALSOINCLUDE
  • LINK YOURWEBSITE
  • Google don’t rank a site in bothnatural listings and localin the same set of search resultsif the same URL is used.
  • OTHERPROFILESPinterestFourSquareYouTubeFlickrTrip Advisor
  • REVIEWS
  • REVIEW DO’S
  • REVIEW DON’TS
  • Source: http://www.localvisibilitysystem.com
  • CITATIONS
  • WHAT ARECITATIONS?“Citations are defined as "mentions"of your business name and addresson other webpages, even if there isno link to your website”.Source: getlisted.org
  • Competition’s Domain: Plus anelement of their addressWHAT TOSEARCH FORYour Domain: Use‘–site:yourdomain’ to remove yourresultsCompetitors on Google+: Seewhere they are gaining reviewsYour targeted terms: Search forbroader terms even if moregeneric
  • Search beyond the 2nd page ofGoogle.There are loads of extra leadsdown as far as 60th and beyond
  • WHAT ABOUTMOBILE?
  • Source: Search Engine Land
  • Source: Search Engine Land
  • AndroidUsersARE ALWAYS LOGGEDINTO GOOGLECREATING APERSONALISED LOCALSEARCHDID YOUKNOW?
  • GoogleNowIS NOW AVAILABLE ONIPHONES AND IPADSDID YOUKNOW?
  • One in three mobile searcheshave local intent versus one infive on a PCMobile just made Local SEO evenmore importantSource: Mobile Marketing Watch
  • INSUMMARY
  • LOADS MORE FREETIPS AND ADVICEFREEWhitepaperhttp://kooz.ai/local-whitepaper
  • THANK YOU FOR LISTENING@Koozai_AndyAndy.Williams@koozai.com0845 485 1262koozai.com
  • IMAGE CREDITS3 - http://commons.wikimedia.org/wiki/File:1_venice_grand_canal_rialto_bridge_2012.jpg5 - http://www.flickr.com/photos/thomasleuthard/5665717830/16 - http://commons.wikimedia.org/wiki/File:Blog_(1).jpg25 - http://www.flickr.com/photos/bonettodiego/385327413/26 - http://en.m.wikipedia.org/wiki/File:Tick_green_modern.svg30 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/40 - http://www.flickr.com/photos/frankieroberto/3701261443/46 -http://commons.wikimedia.org/wiki/File:Telephone_booth_in_the_way_of_bicycle_tracks.jpg50 - http://www.flickr.com/photos/httpoldmaisonblogspotcom/221227905/54 - http://photos.jdhancock.com/photo/2012-04-13-070445-clay-target.html55 - http://www.flickr.com/photos/mindaugasdanys/3766009204/62 - http://www.flickr.com/photos/morville/4274339332/63 - http://commons.wikimedia.org/wiki/File:EMHS_iPhone_App.png
  • REFERENCES19 - http://maps.google.com/help/maps/richsnippetslocal/53 - http://www.localvisibilitysystem.com/2012/06/01/cheat-codes-for-google-local-customer-reviews/57 – https://getlisted.org/static/resources/why-citations-are-important.html62 – http://searchengineland.com/study-43-percent-of-total-google-search-queries-have-local-intent-13542866 – http://www.mobilemarketingwatch.com/google-says-local-intent-is-behind-one-third-of-mobile-searches-5800/
  • THANK YOU FOR LISTENING@Koozai_AndyAndy.Williams@koozai.com0845 485 1262koozai.com