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Killer Keyword Research Tools for Killer Content

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This presentation includes lots of great tools on how to find amazing keywords for your content. Discover hot topics right now, and predict future search trends so you can gain rankings before anyone …

This presentation includes lots of great tools on how to find amazing keywords for your content. Discover hot topics right now, and predict future search trends so you can gain rankings before anyone else.

For more information visit http://www.koozai.com.

More in: Business , Technology , Design
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  • Experian Hitwise Data Centre (http://www.hitwise.com/uk/resources/data-centre)
  • AOL Hot Searches http://hotsearch.aol.co.uk/
  • BBC News Popular Right Now Page (http://news.bbc.co.uk/1/shared/bsp/hi/live_stats/html/graph.stm)
  • NewsNow Hot Topics (http://www.newsnow.co.uk/h/Hot+Topics)  
  • Google Insights for Search (http://www.google.com/insights/search/)
  • What the Trend (http://www.whatthetrend.com/) explains what the trends mean but be careful as it is UGCTrends map (http://trendsmap.com/local/gb/london) breaks trends down based on location which is great if you’re a local serviceGoogle Plus: ‘What’s trending on G+’ on the top right hand side. When they offer API access we can expect lots of exciting tools I’m sure.
  • SEO Gadget Spreadsheet (https://seogadget.co.uk/content-strategy-generator-tool-v2-update/)
  • Ubersuggest (http://ubersuggest.org/)
  • WordTracker Questions Tool (https://freekeywords.wordtracker.com/keyword-questions
  • Keyword Eye (http://www.keywordeye.co.uk/)
  • Wordstream (http://www.wordstream.com/)
  • YouTube Keyword Tool (https://ads.youtube.com/keyword_tool)

Transcript

  • 1. Killer Keyword Research Tools for Killer Content Tara Dee West 1
  • 2. 2
  • 3. Agenda  Content Marketing Cycle  Idea Generator Tools  Keyword Refinement Tools  Questions @Koozai_Tara
  • 4. 4
  • 5. Content Marketing Cycle @Koozai_Tara
  • 6. What is the agenda of your content?
  • 7. @Koozai_Tara
  • 8. @Koozai_Tara
  • 9. Slow to update @Koozai_Tara
  • 10. @Koozai_Tara
  • 11. Other News Websites @Koozai_Tara
  • 12. @Koozai_Tara
  • 13. @Koozai_Tara
  • 14. @Koozai_Tara
  • 15. @Koozai_Tara
  • 16. @Koozai_Tara
  • 17. @Koozai_Tara
  • 18. @Koozai_Tara
  • 19. @Koozai_Tara
  • 20. AdWords Search Query Report @Koozai_Tara
  • 21. AdWords Keyword Tool @Koozai_Tara
  • 22. @Koozai_Tara
  • 23. @Koozai_Tara
  • 24. @Koozai_Tara
  • 25. @Koozai_Tara
  • 26. @Koozai_Tara
  • 27. Analysing Competition Levels @Koozai_Tara
  • 28. @Koozai_Tara
  • 29. What To Write?• Write for humans not robots!• Don’t stuff in keywords• Use keywords in the title• Do not duplicate content you have written before
  • 30. Where To Write It?• Guest Posts• Hubs• Write on Google+• Write in the same place as competitors
  • 31. What Links Do You Want?• Do not overdo anchor text• Don’t be scared of brand links they have a strong value
  • 32. Signs of success:• Comments• Social Shares• Google Alerts• Visitor Numbers• Visitor Engagement
  • 33. Summary Understand the Content Marketing Cycle Use Idea Generator Tools to understand what people are looking for Use keyword refinement tools to select the right phrase to target Start creating ‘killer’ content @Koozai_Tara
  • 34. Image Sources http://gcaptain.com/overboard-sarts-devices/?41264 http://www.flickr.com/photos/fastson/3667663323/ http://flicc.yoihj.com/zhelezo / http://www.plinky.com/prompts/1017/answers?sort=Newest&page=4 http://www.flickr.com/photos/petit-coco/2177750813/ http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.flickr.com/photos/68751915@N05/6355351769/ http://scorm.com/blog/2011/07/pens-turbo-charging-your-elearning/easy-publish-button/ http://www.bestviral.com/image/7q/copy_paste_babies http://mamaneedsatimeout.com/daily-drama/questions-questions-so-many-questions http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.celestialdelish.com/2011/09/easy-fluffy-scones.html @Koozai_Tara 36
  • 35. Tara Dee West @Koozai_Tara Tara.west@koozai.com /Koozai /Koozai 37