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Killer Keyword Research Tools for          Killer Content          Tara Dee West                                    1
2
Agenda  Content Marketing Cycle  Idea Generator Tools  Keyword Refinement Tools  Questions                            ...
4
Content Marketing Cycle                          @Koozai_Tara
What is the agenda of your content?
@Koozai_Tara
@Koozai_Tara
Slow to update  @Koozai_Tara
@Koozai_Tara
Other News Websites                      @Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
AdWords Search Query Report                              @Koozai_Tara
AdWords Keyword Tool                       @Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
@Koozai_Tara
Analysing Competition Levels                               @Koozai_Tara
@Koozai_Tara
What To Write?• Write for humans not robots!• Don’t stuff in keywords• Use keywords in the title• Do not duplicate content...
Where To Write It?• Guest Posts• Hubs• Write on Google+• Write in the same place as  competitors
What Links Do You Want?• Do not overdo anchor text• Don’t be scared of brand links  they have a strong value
Signs of success:• Comments• Social Shares• Google Alerts• Visitor Numbers• Visitor Engagement
Summary Understand the Content Marketing Cycle Use Idea Generator Tools to understand  what people are looking for Use ...
Image Sources   http://gcaptain.com/overboard-sarts-devices/?41264   http://www.flickr.com/photos/fastson/3667663323/  ...
Tara Dee West       @Koozai_Tara       Tara.west@koozai.com       /Koozai       /Koozai                              37
Killer Keyword Research Tools for Killer Content
Killer Keyword Research Tools for Killer Content
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Killer Keyword Research Tools for Killer Content

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This presentation includes lots of great tools on how to find amazing keywords for your content. Discover hot topics right now, and predict future search trends so you can gain rankings before anyone else.

For more information visit http://www.koozai.com.

Published in: Business, Technology, Design
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  • Experian Hitwise Data Centre (http://www.hitwise.com/uk/resources/data-centre)
  • AOL Hot Searches http://hotsearch.aol.co.uk/
  • BBC News Popular Right Now Page (http://news.bbc.co.uk/1/shared/bsp/hi/live_stats/html/graph.stm)
  • NewsNow Hot Topics (http://www.newsnow.co.uk/h/Hot+Topics)  
  • Google Insights for Search (http://www.google.com/insights/search/)
  • What the Trend (http://www.whatthetrend.com/) explains what the trends mean but be careful as it is UGCTrends map (http://trendsmap.com/local/gb/london) breaks trends down based on location which is great if you’re a local serviceGoogle Plus: ‘What’s trending on G+’ on the top right hand side. When they offer API access we can expect lots of exciting tools I’m sure.
  • SEO Gadget Spreadsheet (https://seogadget.co.uk/content-strategy-generator-tool-v2-update/)
  • Ubersuggest (http://ubersuggest.org/)
  • WordTracker Questions Tool (https://freekeywords.wordtracker.com/keyword-questions
  • Keyword Eye (http://www.keywordeye.co.uk/)
  • Wordstream (http://www.wordstream.com/)
  • YouTube Keyword Tool (https://ads.youtube.com/keyword_tool)
  • Transcript of "Killer Keyword Research Tools for Killer Content"

    1. 1. Killer Keyword Research Tools for Killer Content Tara Dee West 1
    2. 2. 2
    3. 3. Agenda  Content Marketing Cycle  Idea Generator Tools  Keyword Refinement Tools  Questions @Koozai_Tara
    4. 4. 4
    5. 5. Content Marketing Cycle @Koozai_Tara
    6. 6. What is the agenda of your content?
    7. 7. @Koozai_Tara
    8. 8. @Koozai_Tara
    9. 9. Slow to update @Koozai_Tara
    10. 10. @Koozai_Tara
    11. 11. Other News Websites @Koozai_Tara
    12. 12. @Koozai_Tara
    13. 13. @Koozai_Tara
    14. 14. @Koozai_Tara
    15. 15. @Koozai_Tara
    16. 16. @Koozai_Tara
    17. 17. @Koozai_Tara
    18. 18. @Koozai_Tara
    19. 19. @Koozai_Tara
    20. 20. AdWords Search Query Report @Koozai_Tara
    21. 21. AdWords Keyword Tool @Koozai_Tara
    22. 22. @Koozai_Tara
    23. 23. @Koozai_Tara
    24. 24. @Koozai_Tara
    25. 25. @Koozai_Tara
    26. 26. @Koozai_Tara
    27. 27. Analysing Competition Levels @Koozai_Tara
    28. 28. @Koozai_Tara
    29. 29. What To Write?• Write for humans not robots!• Don’t stuff in keywords• Use keywords in the title• Do not duplicate content you have written before
    30. 30. Where To Write It?• Guest Posts• Hubs• Write on Google+• Write in the same place as competitors
    31. 31. What Links Do You Want?• Do not overdo anchor text• Don’t be scared of brand links they have a strong value
    32. 32. Signs of success:• Comments• Social Shares• Google Alerts• Visitor Numbers• Visitor Engagement
    33. 33. Summary Understand the Content Marketing Cycle Use Idea Generator Tools to understand what people are looking for Use keyword refinement tools to select the right phrase to target Start creating ‘killer’ content @Koozai_Tara
    34. 34. Image Sources http://gcaptain.com/overboard-sarts-devices/?41264 http://www.flickr.com/photos/fastson/3667663323/ http://flicc.yoihj.com/zhelezo / http://www.plinky.com/prompts/1017/answers?sort=Newest&page=4 http://www.flickr.com/photos/petit-coco/2177750813/ http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.flickr.com/photos/68751915@N05/6355351769/ http://scorm.com/blog/2011/07/pens-turbo-charging-your-elearning/easy-publish-button/ http://www.bestviral.com/image/7q/copy_paste_babies http://mamaneedsatimeout.com/daily-drama/questions-questions-so-many-questions http://www.rajeshsetty.com/2010/08/15/the-one-thing-to-do-before-you-make-your-case/ http://www.celestialdelish.com/2011/09/easy-fluffy-scones.html @Koozai_Tara 36
    35. 35. Tara Dee West @Koozai_Tara Tara.west@koozai.com /Koozai /Koozai 37
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