Tara looks at how the Paid Search landscape has evolved away from keywords and towards individuals, with a focus on how Remarketing can help you keep in line with this trend.
- What remarketing is
- When you should use remarketing
- How remarketing works
- How to convince your boss to use it
- Remarketing strategies
- Remarketing lists for Search Ads (RLSA)
- Implementation tips
- How to create, analyse and optimise lists
You can learn more about our Remarketing services at http://www.koozai.com/paid-search/remarketing-and-retargeting/
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