By Graeme Benge@Koozai_GraemeFLYING BLIND? HOW TODEAL WITH (NOT PROVIDED)SASCON 2013
WHAT YOU’LLTAKE AWAY
(NOT PROVIDED)ON THE RISE
(NOT PROVIDED)DIGITAL MARKETING75% oforganicvisits+12% in last6 months
(NOT PROVIDED)HEALTHCARE16% oforganicvisits+8% in last 6months
(NOT PROVIDED)ECOMMERCE23% oforganicvisits+46% in last6 months
PLANETGOOGLE
GOOGLE+GROWTHGrowth FiguresHealthy365m Active Users+33% IncreaseSince June 2012CommunitiesOffline Promotion!
Live chat throughout program,smashed Facebook!
Live chat throughout program,obliterated Twitter!
GOOGLE+LOCALGoogle PlacesRedundantAutomatic Switchto G+ LocalBusinessesConsumersPersonalisation
YOUTUBESIGN INYouTube PurchasePersonalisedLoginsHeavy PromotionMore AdvertisingSign In Once
WHAT CANWE DO?
ADVANCED SEGMENTS
ADVANCED SEGMENTSOnly Include (not provided)http://kooz.ai/notprovadvsegExclude (not provided)http://kooz.ai/excnotprovadv...
ADVANCED SEGMENTSView SegmentsagainstApplyAdvancedSegmentsAudience Technology Browser& OSEcommercedataGoalCompletionsCon...
(NOT PROVIDED) BYLANDING PAGETraffic Sources  Organic  Keyword  (not provided) Secondary Dimension = Landing Page
KEYWORD FILTERINGDanBarkerCreate A (NP) ProfileAdd Custom FilterAdd Page Titles To(not provided)
KEYWORD FILTERING(not provided) Tagged To Page Titles
KEYWORD FILTERINGEnhance Your (not provided) Data
KEYWORD FILTERING(not provided) Tagged To Page Titles
CUSTOM REPORTS
SOMEFREEBIES
(NP) LANDING PAGECUSTOM REPORThttp://kooz.ai/notprovlandingpages
(NP) BROWSERCUSTOM REPORThttp://kooz.ai/notprovbrowserOS
(NOT PROVIDED)DASHBOARDhttp://kooz.ai/notprovdashboard
GOOGLE ANALYTICSWHITEPAPERDownload http://kooz.ai/gawhitepaper100s ofideas in ourGoogleAnalyticsWhitepaper!
MORE FREEGREATNESS HOW TO STEAL SOME NOTPROVIDED DATA BACK FROMGOOGLE – DAN BARKERhttp://kooz.ai/ganotprovided BENCHMARK...
TO SUMMARISETAKE BACKWHAT YOUCANDIVERSIFYDATAFOCUSANALYSERESULTSMAKEDECISIONSCONTINUEANALYSINGGETBETTERRESULTS!
‘A NEWDATA THIEFIS IN TOWN’A Quote from no one in particular
THANK YOU FORLISTENING@Koozai_Graemegraeme.benge@koozai.com0845 485 1262koozai.comSLIDES: http://kooz.ai/sascon13-notprov
IMAGE CREDIT#51959698 - blind(slide 33) ©olly - Fotolia.com
Flying Blind - How to Deal with (not provided) - SAScon 2013
Flying Blind - How to Deal with (not provided) - SAScon 2013
Flying Blind - How to Deal with (not provided) - SAScon 2013
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Flying Blind - How to Deal with (not provided) - SAScon 2013

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Graeme Benge looks at the ever growing problem with (not provided) data in Google Analytics at the SAScon conference in 2013.

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  • Flying Blind - How to Deal with (not provided) - SAScon 2013

    1. 1. By Graeme Benge@Koozai_GraemeFLYING BLIND? HOW TODEAL WITH (NOT PROVIDED)SASCON 2013
    2. 2. WHAT YOU’LLTAKE AWAY
    3. 3. (NOT PROVIDED)ON THE RISE
    4. 4. (NOT PROVIDED)DIGITAL MARKETING75% oforganicvisits+12% in last6 months
    5. 5. (NOT PROVIDED)HEALTHCARE16% oforganicvisits+8% in last 6months
    6. 6. (NOT PROVIDED)ECOMMERCE23% oforganicvisits+46% in last6 months
    7. 7. PLANETGOOGLE
    8. 8. GOOGLE+GROWTHGrowth FiguresHealthy365m Active Users+33% IncreaseSince June 2012CommunitiesOffline Promotion!
    9. 9. Live chat throughout program,smashed Facebook!
    10. 10. Live chat throughout program,obliterated Twitter!
    11. 11. GOOGLE+LOCALGoogle PlacesRedundantAutomatic Switchto G+ LocalBusinessesConsumersPersonalisation
    12. 12. YOUTUBESIGN INYouTube PurchasePersonalisedLoginsHeavy PromotionMore AdvertisingSign In Once
    13. 13. WHAT CANWE DO?
    14. 14. ADVANCED SEGMENTS
    15. 15. ADVANCED SEGMENTSOnly Include (not provided)http://kooz.ai/notprovadvsegExclude (not provided)http://kooz.ai/excnotprovadvsegLINKS FOR FREEBIES
    16. 16. ADVANCED SEGMENTSView SegmentsagainstApplyAdvancedSegmentsAudience Technology Browser& OSEcommercedataGoalCompletionsContent LandingPagesContent All Pages
    17. 17. (NOT PROVIDED) BYLANDING PAGETraffic Sources  Organic  Keyword  (not provided) Secondary Dimension = Landing Page
    18. 18. KEYWORD FILTERINGDanBarkerCreate A (NP) ProfileAdd Custom FilterAdd Page Titles To(not provided)
    19. 19. KEYWORD FILTERING(not provided) Tagged To Page Titles
    20. 20. KEYWORD FILTERINGEnhance Your (not provided) Data
    21. 21. KEYWORD FILTERING(not provided) Tagged To Page Titles
    22. 22. CUSTOM REPORTS
    23. 23. SOMEFREEBIES
    24. 24. (NP) LANDING PAGECUSTOM REPORThttp://kooz.ai/notprovlandingpages
    25. 25. (NP) BROWSERCUSTOM REPORThttp://kooz.ai/notprovbrowserOS
    26. 26. (NOT PROVIDED)DASHBOARDhttp://kooz.ai/notprovdashboard
    27. 27. GOOGLE ANALYTICSWHITEPAPERDownload http://kooz.ai/gawhitepaper100s ofideas in ourGoogleAnalyticsWhitepaper!
    28. 28. MORE FREEGREATNESS HOW TO STEAL SOME NOTPROVIDED DATA BACK FROMGOOGLE – DAN BARKERhttp://kooz.ai/ganotprovided BENCHMARKING (NP) IMPACT– AVINASH KAUSHIKhttp://kooz.ai/smartanalysisnotprov
    29. 29. TO SUMMARISETAKE BACKWHAT YOUCANDIVERSIFYDATAFOCUSANALYSERESULTSMAKEDECISIONSCONTINUEANALYSINGGETBETTERRESULTS!
    30. 30. ‘A NEWDATA THIEFIS IN TOWN’A Quote from no one in particular
    31. 31. THANK YOU FORLISTENING@Koozai_Graemegraeme.benge@koozai.com0845 485 1262koozai.comSLIDES: http://kooz.ai/sascon13-notprov
    32. 32. IMAGE CREDIT#51959698 - blind(slide 33) ©olly - Fotolia.com
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