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Flying Blind - How to Deal with (not provided) - SAScon 2013

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Graeme Benge looks at the ever growing problem with (not provided) data in Google Analytics at the SAScon conference in 2013.

Graeme Benge looks at the ever growing problem with (not provided) data in Google Analytics at the SAScon conference in 2013.

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  • 1. By Graeme Benge@Koozai_GraemeFLYING BLIND? HOW TODEAL WITH (NOT PROVIDED)SASCON 2013
  • 2. WHAT YOU’LLTAKE AWAY
  • 3. (NOT PROVIDED)ON THE RISE
  • 4. (NOT PROVIDED)DIGITAL MARKETING75% oforganicvisits+12% in last6 months
  • 5. (NOT PROVIDED)HEALTHCARE16% oforganicvisits+8% in last 6months
  • 6. (NOT PROVIDED)ECOMMERCE23% oforganicvisits+46% in last6 months
  • 7. PLANETGOOGLE
  • 8. GOOGLE+GROWTHGrowth FiguresHealthy365m Active Users+33% IncreaseSince June 2012CommunitiesOffline Promotion!
  • 9. Live chat throughout program,smashed Facebook!
  • 10. Live chat throughout program,obliterated Twitter!
  • 11. GOOGLE+LOCALGoogle PlacesRedundantAutomatic Switchto G+ LocalBusinessesConsumersPersonalisation
  • 12. YOUTUBESIGN INYouTube PurchasePersonalisedLoginsHeavy PromotionMore AdvertisingSign In Once
  • 13. WHAT CANWE DO?
  • 14. ADVANCED SEGMENTS
  • 15. ADVANCED SEGMENTSOnly Include (not provided)http://kooz.ai/notprovadvsegExclude (not provided)http://kooz.ai/excnotprovadvsegLINKS FOR FREEBIES
  • 16. ADVANCED SEGMENTSView SegmentsagainstApplyAdvancedSegmentsAudience Technology Browser& OSEcommercedataGoalCompletionsContent LandingPagesContent All Pages
  • 17. (NOT PROVIDED) BYLANDING PAGETraffic Sources  Organic  Keyword  (not provided) Secondary Dimension = Landing Page
  • 18. KEYWORD FILTERINGDanBarkerCreate A (NP) ProfileAdd Custom FilterAdd Page Titles To(not provided)
  • 19. KEYWORD FILTERING(not provided) Tagged To Page Titles
  • 20. KEYWORD FILTERINGEnhance Your (not provided) Data
  • 21. KEYWORD FILTERING(not provided) Tagged To Page Titles
  • 22. CUSTOM REPORTS
  • 23. SOMEFREEBIES
  • 24. (NP) LANDING PAGECUSTOM REPORThttp://kooz.ai/notprovlandingpages
  • 25. (NP) BROWSERCUSTOM REPORThttp://kooz.ai/notprovbrowserOS
  • 26. (NOT PROVIDED)DASHBOARDhttp://kooz.ai/notprovdashboard
  • 27. GOOGLE ANALYTICSWHITEPAPERDownload http://kooz.ai/gawhitepaper100s ofideas in ourGoogleAnalyticsWhitepaper!
  • 28. MORE FREEGREATNESS HOW TO STEAL SOME NOTPROVIDED DATA BACK FROMGOOGLE – DAN BARKERhttp://kooz.ai/ganotprovided BENCHMARKING (NP) IMPACT– AVINASH KAUSHIKhttp://kooz.ai/smartanalysisnotprov
  • 29. TO SUMMARISETAKE BACKWHAT YOUCANDIVERSIFYDATAFOCUSANALYSERESULTSMAKEDECISIONSCONTINUEANALYSINGGETBETTERRESULTS!
  • 30. ‘A NEWDATA THIEFIS IN TOWN’A Quote from no one in particular
  • 31. THANK YOU FORLISTENING@Koozai_Graemegraeme.benge@koozai.com0845 485 1262koozai.comSLIDES: http://kooz.ai/sascon13-notprov
  • 32. IMAGE CREDIT#51959698 - blind(slide 33) ©olly - Fotolia.com