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Are We Out Of Touch? Edge Birmingham July 2014

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In his presentation at On The Edge Birmingham 2014 #EdgeBirmingham James looks at how to market to a youth audience. Featuring Social Media platforms such as Facebook, Twitter, SnapChat, WhatsApp, …

In his presentation at On The Edge Birmingham 2014 #EdgeBirmingham James looks at how to market to a youth audience. Featuring Social Media platforms such as Facebook, Twitter, SnapChat, WhatsApp, Jelly and many more.

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  • 1. ARE WE OUT OF TOUCH? #EDGEBIRMINGHAM JULY 2014 By James Perrin @Koozai_James
  • 2. DID YOU KNOW? Students account for half the UK youth population They contribute an estimated £20 billion to the UK economy every year (Source: Guardian)
  • 3. BUT…
  • 4. “Marketing to Britain’s youth is notoriously fraught.” “No-one wants to be the 'dad dancing' brand!” “Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model” Matt Burgess Brand Building Director, Personal Care, Unilever
  • 5. WHAT YOU’LL LEARN TODAY
  • 6. 10 Rules To Stay In Touch Who Are They & How Do We Reach Them?
  • 7. WHO ARE THEY?
  • 8. 10 Rules To Stay In Touch Youth Trends and Consumer Behaviours
  • 9. DID YOU KNOW? 9/10YOUNG PEOPLE ARE INTERESTED IN ‘TECH’ (Youth Insight Report Source: Chinwag)
  • 10. DID YOU KNOW? 67%ACCESS FACEBOOK FROM THEIR SMARTPHONE (Source: TNW)
  • 11. 10 Rules To Stay In Touch What To Do Vs. What Not To Do
  • 12. BE AUTHENTIC
  • 13. HASHTAG VS. BASHTAG
  • 14. EDUCATE, ENTERTAIN OR INFORM DON’T ALIENATE
  • 15. DON’T IGNORE THE NEGATIVES
  • 16. THINK REAL TIME
  • 17. 10 Rules To Stay In Touch New Trends & The Future
  • 18. THE FUTURE?
  • 19. JELLY
  • 20. WHATSAPP
  • 21. SNAPCHAT
  • 22. 10 Rules To Stay In Touch
  • 23. Entertain, Be Human Or Both Be Authentic Know Your Audience Don’t Stay Quiet Don’t Alienate
  • 24. Embrace New Tech Think Real Time Engage Be Relevant Focus on Earned Media
  • 25. LOADS MORE FREE TIPS AND ADVICE
  • 26. NEED HELP WITH YOUR DIGITAL MARKETING? @Koozai_James james.perrin@koozai.com 0845 485 1262 koozai.com
  • 27. IMAGE CREDITS http://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media- speech-communication-network-connections http://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faces http://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concert http://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affald http://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempel http://www.bigstockphoto.com/da/image-21011351/stock-photo-gratis http://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with- digital-tablet http://www.bigstockphoto.com/da/image-38329693/stock-vector-like-button http://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphone http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/ http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolk http://www.bigstockphoto.com/da/image-9828443/stock-photo-hej http://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/ http://professionalsocialpromotion.com/top-social-media-platforms/ http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1 http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/ http://www.johnwatsonblog.co.uk/ http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer
  • 28. REFERENCES http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future- marketing-youth http://www.marketingmagazine.co.uk/youth-marketing http://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats- may-impact-your-plans http://www.quirk.biz/resources/article/4935/cracking-youth-market-online http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats- for-generation-y-marketers/ http://www.mobileyouth.org/quick-facts/ http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/ http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/ http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter- campaign-fails-_n_1226811.html http://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid- why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/