ARE WE OUT OF TOUCH?
#EDGEBIRMINGHAM JULY 2014
By James Perrin @Koozai_James
DID YOU
KNOW?
Students account for
half the UK youth
population
They contribute an
estimated £20 billion to
the UK economy...
BUT…
“Marketing to Britain’s youth is notoriously
fraught.”
“No-one wants to be the 'dad dancing' brand!”
“Understanding the la...
WHAT YOU’LL
LEARN TODAY
10 Rules To
Stay In Touch
Who Are
They & How
Do We Reach
Them?
WHO ARE THEY?
10 Rules To
Stay In Touch
Youth Trends
and
Consumer
Behaviours
DID YOU
KNOW? 9/10YOUNG PEOPLE ARE
INTERESTED IN ‘TECH’
(Youth Insight Report
Source: Chinwag)
DID YOU
KNOW? 67%ACCESS FACEBOOK
FROM THEIR
SMARTPHONE
(Source: TNW)
10 Rules To
Stay In Touch
What To Do
Vs.
What Not To Do
BE AUTHENTIC
HASHTAG VS.
BASHTAG
EDUCATE,
ENTERTAIN OR
INFORM
DON’T ALIENATE
DON’T IGNORE
THE NEGATIVES
THINK
REAL TIME
10 Rules To
Stay In Touch
New Trends
&
The Future
THE FUTURE?
JELLY
WHATSAPP
SNAPCHAT
10 Rules To
Stay In Touch
Entertain,
Be Human
Or Both
Be
Authentic
Know Your
Audience
Don’t Stay
Quiet
Don’t
Alienate
Embrace
New Tech
Think Real
Time
Engage
Be
Relevant
Focus on
Earned
Media
LOADS MORE FREE
TIPS AND ADVICE
NEED HELP WITH YOUR DIGITAL
MARKETING?
@Koozai_James
james.perrin@koozai.com
0845 485 1262
koozai.com
IMAGE CREDITS
http://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media-
spee...
REFERENCES
http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future-
marketing-youth
http://www.mark...
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
Are We Out Of Touch? Edge Birmingham July 2014
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Are We Out Of Touch? Edge Birmingham July 2014

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In his presentation at On The Edge Birmingham 2014 #EdgeBirmingham James looks at how to market to a youth audience. Featuring Social Media platforms such as Facebook, Twitter, SnapChat, WhatsApp, Jelly and many more.

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Are We Out Of Touch? Edge Birmingham July 2014

  1. 1. ARE WE OUT OF TOUCH? #EDGEBIRMINGHAM JULY 2014 By James Perrin @Koozai_James
  2. 2. DID YOU KNOW? Students account for half the UK youth population They contribute an estimated £20 billion to the UK economy every year (Source: Guardian)
  3. 3. BUT…
  4. 4. “Marketing to Britain’s youth is notoriously fraught.” “No-one wants to be the 'dad dancing' brand!” “Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model” Matt Burgess Brand Building Director, Personal Care, Unilever
  5. 5. WHAT YOU’LL LEARN TODAY
  6. 6. 10 Rules To Stay In Touch Who Are They & How Do We Reach Them?
  7. 7. WHO ARE THEY?
  8. 8. 10 Rules To Stay In Touch Youth Trends and Consumer Behaviours
  9. 9. DID YOU KNOW? 9/10YOUNG PEOPLE ARE INTERESTED IN ‘TECH’ (Youth Insight Report Source: Chinwag)
  10. 10. DID YOU KNOW? 67%ACCESS FACEBOOK FROM THEIR SMARTPHONE (Source: TNW)
  11. 11. 10 Rules To Stay In Touch What To Do Vs. What Not To Do
  12. 12. BE AUTHENTIC
  13. 13. HASHTAG VS. BASHTAG
  14. 14. EDUCATE, ENTERTAIN OR INFORM DON’T ALIENATE
  15. 15. DON’T IGNORE THE NEGATIVES
  16. 16. THINK REAL TIME
  17. 17. 10 Rules To Stay In Touch New Trends & The Future
  18. 18. THE FUTURE?
  19. 19. JELLY
  20. 20. WHATSAPP
  21. 21. SNAPCHAT
  22. 22. 10 Rules To Stay In Touch
  23. 23. Entertain, Be Human Or Both Be Authentic Know Your Audience Don’t Stay Quiet Don’t Alienate
  24. 24. Embrace New Tech Think Real Time Engage Be Relevant Focus on Earned Media
  25. 25. LOADS MORE FREE TIPS AND ADVICE
  26. 26. NEED HELP WITH YOUR DIGITAL MARKETING? @Koozai_James james.perrin@koozai.com 0845 485 1262 koozai.com
  27. 27. IMAGE CREDITS http://www.bigstockphoto.com/image-16774244/stock-photo-a-group-of-diverse-people-talk-in-social-media- speech-communication-network-connections http://www.bigstockphoto.com/image-26897006/stock-photo-british-pounds-proudly-present-their-faces http://www.bigstockphoto.com/da/image-39806335/stock-photo-%C3%86ndringer-forude http://www.bigstockphoto.com/da/image-31019864/stock-photo-cheering-crowd-at-concert http://www.bigstockphoto.com/da/image-42271948/stock-photo-elektronisk-affald http://www.bigstockphoto.com/da/image-41683366/stock-photo-mislykkes-stempel http://www.bigstockphoto.com/da/image-21011351/stock-photo-gratis http://www.bigstockphoto.com/da/image-38167243/stock-photo-great-deal-grunge-stamp http://www.bigstockphoto.com/da/image-44728165/stock-photo-group-of-happy-friends-laughing-together-with- digital-tablet http://www.bigstockphoto.com/da/image-38329693/stock-vector-like-button http://www.bigstockphoto.com/da/image-60749657/stock-photo-social-media-on-smartphone http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/ http://www.bigstockphoto.com/da/image-4412959/stock-photo-erhvervsfolk http://www.bigstockphoto.com/da/image-9828443/stock-photo-hej http://www.socialmedia-max.com/2010/08/top-10-list-of-infographics-2/ http://professionalsocialpromotion.com/top-social-media-platforms/ http://www.businessinsider.com/9-publicity-stunts-that-went-horribly-wrong-2013-7?op=1 http://www.joystiq.com/2006/12/13/fake-blog-admits-it-was-too-funky-fresh/ http://www.johnwatsonblog.co.uk/ http://www.bbc.co.uk/programmes/b018ttws/features/disclaimer
  28. 28. REFERENCES http://www.theguardian.com/media-network/media-network-blog/2012/oct/25/future- marketing-youth http://www.marketingmagazine.co.uk/youth-marketing http://chinwag.com/blogs/luke-mitchell/youth-marketing-and-digital-6-new-stats- may-impact-your-plans http://www.quirk.biz/resources/article/4935/cracking-youth-market-online http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats- for-generation-y-marketers/ http://www.mobileyouth.org/quick-facts/ http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/ http://adage.com/article/small-agency-diary/learn-sony-s-fake-blog-fiasco/113945/ http://www.huffingtonpost.co.uk/2012/01/24/mcdonalds-mcdstories-twitter- campaign-fails-_n_1226811.html http://www.forbes.com/sites/deannazandt/2013/11/14/its-the-relationships-stupid- why-j-p-morgans-twitter-chat-went-horribly-horribly-wrong/
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