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Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
Report finland estonia seminar 2011
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Report finland estonia seminar 2011

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Englanninkielinen raportti vuonna 2011 Oulussa järjestetystä nuorten tieto- ja neuvontapalveluiden Suomi-Viro -seminaarista

Englanninkielinen raportti vuonna 2011 Oulussa järjestetystä nuorten tieto- ja neuvontapalveluiden Suomi-Viro -seminaarista

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  • 1. 0 Report of the Finland-Estonia Youth Information working seminar in Oulu 9.-12.5.2011 Youth Information - new tools and methods for marketing and involving young people 0
  • 2. 1
  • 3. CONTENT1. Program ................................................................................................................. 22. Participants ............................................................................................................ 43. Expectations........................................................................................................... 54. Workshops ............................................................................................................. 6 4.1 Marketing Youth Information and Counselling Services in active and participatory way........................................................................................................ 7 4.2 Active participatory methods ........................................................................... 9 4.3 Method 1: Evaluation of Participation in Service Production ......................... 17 4.4 Method 2: 10 Steps of Participation .............................................................. 20 4.5 Method 3: Normal day .................................................................................. 22 4.6 Feedback of the second day ......................................................................... 23 4.7 Evaluation summary ..................................................................................... 245. Presentations of participants‟ projects .................................................................. 27 5.1 Jevgeni Semtšišin: Narva Youth Information Centre ..................................... 27 5.2 Pirjo Kovalainen: How we have marketed Nappi services ............................. 28 5.3 Marge Aasalaid: NGO Koostöökoda ............................................................. 30 5.4 Mari Mielonen: Turku Youth Information and Counselling Centre Vimma ..... 316. Feedback & future plans....................................................................................... 347. News from ERYICA .............................................................................................. 368. Introduction of Youth Work in Oulu ....................................................................... 38 8.1 Unit of social reinforcement .......................................................................... 38 8.2 Information management in Youth Work - City of Oulu ................................. 41
  • 4. 1. ProgramFinland-Estonia Youth Information seminar“Youth Information - new tools and methods for marketing and involving young people”9.-12.5.2011 Oulu, FinlandProgramMonday 9.5.201108:30 Arrival of the participants By bus to the city centre09:30 Coffee, Centre of Youth Affairs Address: Hallituskatu 5 a10:00 Welcome Introduction of participants Get to know each other Expectations11:30 Lunch at Cultural Centre Valve12:30 Visit at the Youth Information and Counselling centre Nappi, Centre of Youth Affairs13:30 Introduction of youth work in Oulu15:00 Coffee break15:15 Visit at the Youth Café Bysis15:45 News from ERYICA17:00 Bus to the Holiday Club Spa Hotel Oulun Eden Break Spa, sauna (open every day from 7am to 9pm)20:00 Dinner at the hotelTuesday 10.5.2011 Breakfast (every day from 7am to 10am)09:00 Short walk to the training venue, Villa Koivuranta (10-15 minutes)09:30 Evaluation of the youth participation in the process of youth information and coun- selling services Trainer Kati Mäkeläinen, Citisense Oy12:30 Lunch13:30 Introduction to participatory methods15:00 Coffee break15:15 Method lab - participatory marketing methods part I17:00 Closing the day17:15 Walk back to the hotel Spa, sauna20:00 Dinner at the hotel 2
  • 5. Finland-Estonia Youth Information seminar“Youth Information - new tools and methods for marketing and involving young people”9.-12.5.2011 Oulu, FinlandProgramWednesday 11.5.2011 Breakfast08:45 Short walk to the training venue09:15 Method lab - participatory marketing methods part II12:15 Walk back to the hotel12.30 Lunch13:15 Bus13:30 Visit at the Ritaharju Youth House Address: Ritakierros 214:45 Bus15:00 Visit at the House for Girls in Oulu Address: Torikatu 1616:00 Short visit to the National Coordination and Development Centre of Youth Informa- tion and Counselling Services Address: Kauppurienkatu 23 Free time in the city centre19:30 Dinner at the city centre, Restaurant Vanha Paloasema (Old Firestation) Address: Kauppurienkatu 24 A22:00 Back to the hotelThursday 12.5.2011 (meeting room at the hotel) Breakfast09:00 Presentations of participants’ projects, work & good practices10:30 Coffee break & check out11:00 Future plans: discussion and wishes of what we could do together in the future Feedback Closing the seminar12:30 Lunch13:30 Departure of local bus to the city centre Luggage can be left to the Youth Information and Counselling Centre Nappi (until 5pm)16:30 Bus to the airport18:35 Flight from Oulu to Helsinki 3
  • 6. 2. ParticipantsFinland EstoniaJaana Fedotoff (jaana.fedotoff@ouka.fi) Andres Lokk (andres.lokk@entk.ee)National Coordination and Development Estonian Youth Work CentreCentre of Youth Information and CounsellingServices Siiri Liiva (siiri.liiva@viljandimaa.ee) Viljandi County GovernmentMika Pietilä (mika.pietila@ouka.fi)National Coordination and Development Janne Laus (janne@taninfo.ee)Centre of Youth Information and Counselling Tallinn Youth Information CentreServices Kati Ott (kati.kenk@gmail.com)Merja-Maaria Oinas Youth Work Centre of Central Estonia(merja-maaria.oinas@ouka.f)National Coordination and Development Marge AasalaidCentre of Youth Information and Counselling (marge.aasalaid@hotmail.com)Services NGO Koostöökoda / Ida-Harju Information and Counselling CentreHeidi Leppäkari (heidi.leppakari@ouka.fi)National Coordination and Development Maris Tomba (maris.tomba@polvamaa.ee)Centre of Youth Information and Counselling Student Counselling Centre of Põlva CountyServices Triin Peterson (triin@keilanoortekeskus.ee)Pirjo Kovalainen (pirjo.kovalainen@ouka.fi) Keila Open Youth CentreRegional Coordination of Youth Informationand Counselling Services, Oulu region Jevgeni Semtšišin (jevgeni@noortek.ee) Narva Youth CentreTuomo Haapala (tuomo.haapala@ouka.fi)Youth Information and Counselling Centre Piret Konsap (piret@noustamiskeskus.ee)Nappi, Oulu Children and Youth Counselling Centre of Läänemaa CountyMari Mielonen (mari.mielonen@turku.fi)Turku City Youth Services Kätlin Aadamsoo (katlin.aadamsoo@onk.ee)Youth Information and Advice Centre Youth Information Centre of Study Counselling Centre of PärnuReima Luoma (reima.luoma@somero.fi)Youth Department, city of SomeroKati Mäkeläinen, Trainer(kati.makelainen@citisense.fi)Citisense Trainers Team 4
  • 7. 3. ExpectationsIn the beginning of the first day of the working seminar the participants got to know each other andalso got to express what their expectations from the working seminar were. This session was heldat the Centre of Youth Affairs, City of Oulu. The session was run by Coordinator Jaana Fedotoffand Planning Officer Mika Pietilä from National Coordination and Development Centre of YouthInformation and Counselling Services.Here are some of the expectations: - New contacts in the youth information field - Networking - Chance to find project partners for EVS projects - Good ideas and methods to use in the youth information work - New ideas on how to get in contact with youngsters who don‟t go to youth centres - Learn more about online tools to spread youth information and engage young people - That we use breaks, dinners and evenings also for networking and sharing - How to promote youth information service in small areas - Concrete tools on how to market services to young people - Learn more about ways and methods on how to raise youth participation and engagement to society - How to market the services inside our own organization - To make my work more useful and interesting - How to make adults realize the importance of involving young people - To see Oulu! 5
  • 8. 4. WorkshopsThe trainer on the second and third day of the seminar was Kati Mäkeläinen from the CitisenseTrainers Team. Citisense Trainers Team offers training and consulting services supporting civilsociety. Their main focus is in three different areas: participation and civic education, internationalco-operation and European project management, community development in working teams andNGOs. They are specialized for active, participatory methods.Kati Mäkeläinen has her roots in practical youth work. She has been working in youth and commu-nity centres, NGOs, EU projects and youth employment services especially with young people withfewer opportunities. Kati has over 10 years experience as a trainer and nowadays she is workingwith governmental services, NGOs, projects and private companies in local, national and interna-tional level. She has done co-operation with National Coordination and Development Centre ofYouth Information and Counselling Services before with good results and feedback.The workshop Kati Mäkeläinen had planned consisted of three different sections:1. Evaluation of the youth participation in the process of youth information and counsellingservicesObjective in the session was to evaluate from the practical point of view the youth participationlevel during the whole process of youth information and counselling services by observing successelements and main challenges.2. Method lab – participatory marketing methods part IThe purpose of this workshop was to brainstorm, plan and model active, participatory methods forinforming young people about information and counselling services. The purpose was not only tocreate new methods but also to give competences for developing participatory methods in the fu-ture. With the support of the facilitator and the group every participant worked and tried to openlythink what could be their own method that is suitable for the local services, clients and existing en-vironment.3. Method lab – participatory marketing methods part II 6
  • 9. 4.1 Marketing Youth Information and Counselling Services in active and participatory wayKati Mäkeläinen, Citisense Trainers TeamCheck list before marketing- Right product? – is there need for your service?- Competition? – is someone else offering the same service? If yes, what is the extra value you are giving to your clients?- Target group? – for whom your service is targeted? Is there enough target group around?- Timing – do you offer your services at right time?- Place – do you offer your services in right place? After those comes marketing: Does your target group know enough about your services?Why participatory marketing?Participatory marketing and peer to peer marketing is megatrend also in private business- Information society- Costumer identity- Costumer clans- Loyal costumers- Reducing costs- Getting information about costumers and their needs- CreativityWhy participatory marketing in Youth Information and Counselling Services?- Getting information of the needs of young people- Getting “not so active” youth involved- We have possibility to meet the “costumers” directly- Low budget marketing- Offering learning possibilities to young people- Our main task is to offer information! o Do we need extra marketing activities? o Or would it be enough to wider our main services and add marketing to those? o Marketing events about the information services? o Or information services, where we add marketing aspects? 7
  • 10. Practical example: Marketing Event from Youth to YouthMain idea is to collect 16 young persons for plan and organize “event” to market youth informationand counselling services to other youth in local level.Total duration of the process is (max) 6 months. 1st task: Image and brand What images youth have about our services? What kind of images we should have in the future? What are the services they really need? → images, slogans, pictures, visions 2nd task: Planning Marketing Event To whom we should market? Where we should market? When we should market? How we should market? → Plan about marketing event that will be organized by young people (with the support of youth information worker) 8
  • 11. 3rd task: Evaluation and Future Plans Evaluating the result Evaluating the process Personal feedback Future plansAnother example: Youth Participation to the service planning processAim: Get youth involved to service productionObjectives:- Find out what is important to the youngsters- Find out the target groups- Find out where to reach the target group- Find out how to bring the message best possible way4.2 Active participatory methodsKati Mäkeläinen, Citisense Trainers TeamActive Methods - Action- Based on action o Not just listening o Listening can be active too, but it is trainers responsibility to ensure that (exams?)- Experimental learning o Supports own insights o Gives possibility to try out learning 9
  • 12. Learning processActive Methods for different learners- “Learning through all senses” o Auditory (listening, speaking, music …) o Visual (seeing, pictures, drawing, …) o Kinesthetic (movement, using body, touching, tasting, playing)- Supports different learning styles o Activists o Pragmatists o Reflectors o Theorists 10
  • 13. Learning styles 11
  • 14. Level of activeness in formal educationParticipatory Methods- Requires learners participation o Setting up own objectives o Choosing theme o Influencing to methods o Taking active role in learning situation o Own reflections o Evaluation and development o Creating learning situation to othersParticipatory Methods and DemocracyParticipatory methods are strongly connected with democracy and crucial for civic education, butnot just in civic education.“When I was in the school, learning democracy was like reading holiday brochures in prison”(Derry Hannah) 12
  • 15. Level of participation in non-formal educationActive Participatory Methods- Active Methods and Participatory Methods are strongly connected o It is hard to find active method that is not participatory or participatory method that is not active- Level of activeness or participation can vary a lot o High level of activeness, low level of participation? o Low level of activeness, high level of participation? o High level of activeness, high level of participation!Answers or questions?”The first people had questions and they were free. The second people had answers and they be-came enslaved”(Native American Wisdom)Methods and InformationTrainer → Participant- Knowing the content AND methodsParticipant → Trainer- Effective way to collect informationParticipant → Participant- Collective learning, collective wisdom- Creativity and new innovations- Group process 13
  • 16. Role of the “learning guide” 14
  • 17. Group processMethods are Goal Orientated 15
  • 18. What do we need to be aware when creating a method?- Target group – For whom? o Needs of group o Needs of individuals- Objectives – Why?- Time – When?- Physical space – Where? o Frames and possibilities- Method – How?Some basics of “methodology”- Method blindness o Always main focus at objectives, not in method- “Method flow” o Connection between the methods o Comfort zone ↔Learning environment- Diversity of methods- Methods are flexible o Same method can be used for different purposes 16
  • 19. 4.3 Method 1: Evaluation of Participation in Service Production 17
  • 20. 18
  • 21. 19
  • 22. 4.4 Method 2: 10 Steps of Participation 20
  • 23. 21
  • 24. 4.5 Method 3: Normal day 22
  • 25. 4.6 Feedback of the second dayKati Mäkeläinen, Citisense Trainers TeamFeedback was prepared by discussing with pair about the day. Results collected by open groupdiscussion, half of the group was sharing and other half listening at the time.Some comments of the discussions:- It has been good, because normally I do individual youth work – not with the groups. Events are not so active. It is good to think how they could be.- The program -> yesterdays focus was on participation. The youth information workers in Estonia are doing the job individually and there isn‟t time to participate the youngsters. To- day our minds became more open on supporting the participation and the methods. It is al- ways important to remember that youngsters should be involved.- I hoped more for marketing, more methods on how to market – it has been fun, but how? - we want to know. How to get through to the passive youngsters? The first game (10 Steps) was good – would have been nice, if we had thought through how to even the rows.- More about marketing, but now it is easier to find out the method – how to do marketing.- I have enjoyed because people are open-minded. I´m just starting in this field, so the games give good ideas and are useful.- This exercise was nice. The last “passive part” of the day gave good ideas about how to make trainings more active. We started to plan together, how to make trainings more partic- ipating.- It was good to talk about the topics. Active learning methods are directly connected with marketing. I‟m using these methods in my work. Interesting questions about co-operation with schools – in Finland we have good experiences that we could share. I have now a lot of questions and it is good.- I usually sit and listen – I don‟t like playing games but I had to. I think they are useful.- How to explain our work to teachers and parents, that our work is important? That informa- tion days etc. are important? How to market our work?- In Finland, we have Youth Law and in every level we are talking about involving young people. We are not now focusing on the traditional ways of marketing. There are also new tools, social media. We should let the young people participate and market. I got good ideas and we should involve the youth information workers – benefit more from our net- work.- I was in training “The Art of Communicating” so, I didn‟t want to hear about traditional mar- keting, this as good. 23
  • 26. - The message of the day: in youth work generally we should focus on the process of involving young people. You can do expensive traditional marketing, but it’s more important to evaluate the quality of the services with young people. I would not talk about “games” but active methods.- I used to hate the “games” but now I see there‟s always a learning process behind it.- How to involve people from the countryside? How we can give them information? The only chance is to make good networking. - And change tips with other youth workers about working in small villages.- Think about changing the way of working – outreaching. Could we talk about social market- ing? “Marketing” is very narrow - trying to sell something to someone.4.7 Evaluation summaryKati Mäkeläinen, Citisense Trainers TeamSummary: Evaluation of the youth participation in the process of youth information andcounselling servicesCreating new ideasIn the participation process, it is crucial that youngsters are involved from the beginning on. Often itseems to be challenging to find and motivate active young people willing to participate and takeresponsibility of producing youth information and counselling services to other youth. And it is chal-lenging to get ideas from the youngsters, even when we have motivated group.The basic of youth participation is the will of adults to hear young people. There should be shortway between decision makers and youngsters. The existence of a person, who is willing to hearyoungsters´ ideas, is important element of successful participation. And there needs to be spaceand time where youngsters can say out their ideas. It is needed to create or use more effectiveplatforms or forums as well as to find attractive methods for the communication with youth.Creating new services, crucial question is the need of target group. Mostly ideas that come fromyoung people themselves are directly based for their needs. But there might be gap between thereality and the wishes of the youngsters. It is needed to be aware that small group does not neces-sary represent needs of majority. Often professional youth information workers are aware aboutthe overall needs of the youth in their area. In these cases, the original idea can be well sold fromadults to young people. 24
  • 27. Overall it is good to keep in mind, that the quality of the youth information and counselling servicesis good. Creating and developing co-operative networks that can support youth participation ischallenging, but crucial in service production.Planning the servicesParticipatory planning requires more time, than planning made by youth information workers.Young people might be passive and it is hard to get their commitment for planning process. Theplanning phase is needed to keep interesting to increase and hold the motivation. It seems to bechallenge to find practical ways to do it.It is important to have clear and well-formulated action plan with key questions of planning (why,what, when, how, for whom, where). Roles and tasks need to be clear for everyone. This helps tofollow the planning process. There can be strong and conflicting opinions in the youth group thatslows planning process down.There should be enough support for young people to do the planning. We should give to themskills and tools to plan. Getting feedback helps to develop both, personal growth and working proc-ess. We also need to ensure, that participants have all relevant information concerning planning.This all requires good leadership from youth information worker.Resourcing and marketingIn marketing youth information services, it is important to keep in mind the focus and identify thepriorities to not get lost in unimportant details. We need to make good marketing plan, choose righttools and channels and use those effectively.Main element of successful marketing is networking through different channels with different targetgroups. We need to find and lobby the right key people, who have power and resources to supportus forward. Especially the support of the (local) government is needed. It is important to have con-tinuity and consistency in the network to keep your contacts.Young people themselves are already a resource for marketing. But they might have limited re-sources or motivation to participate. Youth team need to have enough knowledge and skills tocarry out resourcing and marketing. We need to create new ways to get information to those youngpeople, who are not so active. 25
  • 28. Action – producing the actual youth information servicesFor organizing youth information services young people need to have consistent support and es-pecially in long-term activities, we need to keep their motivation high. In worst case, the work mightnot bring satisfaction. But in another hand, action or happening might be celebration itself.Young people need to have proper tools, knowledge and skills to carry out activities and offer ser-vices. Challenge is, if youth information worker doesn’t have needed skills, knowledge and tools tosupport youth and engage them. In successful processes, young people are playing the main rolewhile youth information workers are supporting, not taking the lead. Unfortunately, in action phaseinvolving youngsters is often kind of forgotten, because consulting with them takes more time andenergy etc. It is also important to have flexibility when following the action plan.Evaluation of the working processThe main challenge is to find effective ways to get feedback. We need to find right tools for evalua-tion. Everyone, who has been involved in the process, should be included in the evaluation phase.Young people should evaluate both – the process and the results. We should also get feedbackfrom those youngsters, who haven’t been participating, about their reasons not to take part.Evaluation has been done for improvement. We need to have a good plan, how the results ofevaluation can be actually useful and will be used in the future. It is good to ask, does somethingchange, because we did the evaluation. Evaluation is only useful, when it‟s honest and construc-tive.Celebration of the work we have done togetherMost of the projects don‟t celebrate their work in the end of the process. We need to see the pointof doing it; why it is important to us, and really remember to do it. It is all about giving valuation toour own work and by making it public, let others, also beside the group, to know what we havesucceeded. In celebration we give the floor to young people to pick to fruits of their hard work. Theatmosphere can give support and motivate people to take up new things and support future ideas. 26
  • 29. 5. Presentations of participants’ projectsOn the last day of the working seminar four participants presented their own projects, work andgood practices.5.1 Jevgeni Semtšišin: Narva Youth Information CentreOpen Youth Center café-club EXITInformation CenterYouth Initiatives ServiceYouth Work Development ServiceLabor educationYouth ParlamentYouth TVYouth center resourcesThere are 1 specialists working at the Center The main hall of the Information Center (Internetaccess, periodicals, printed materials, library, information boards)Working hall and group-work hall(capacity up to 50 people, full technical support)(suitable for seminars, trainings, meetings, workshops, exhibitions, contests, etc.)Regional Youth Portal www.noortek.ee- Contains information on youth-related issues- Regularly updated news- Regular surveys- Subscription to information bulletins- E-library- Possibility to ask a question or send a comment online- Has both Estonian and Russian versionsStatistic!Visits: - in April = 26 597 27
  • 30. We organize- Seminars- Trainings- Information fairs- Exchanges for youth and specialists- Information hours- Round-table discussions- Surveys and small-scale researchInformation fair “Orientiir”- The largest youth event in the region.- The only information fair in the region, where young people can receive information on edu- cational opportunities, employment and past-time activities catered for them both in Estonia and abroad.PublishingNarva Youth Center creates, translates and designs printed materials. Materials are printed inEstonian and Russian. The most interesting and popular issues in the life of young peopledetermine the contents of the materials.PartnersCooperation with various organizations lets us increase the productivity and reach the setobjectives faster.Get in touch!URL: www.noortek.eeE-mail: info@noortek.eeTel: +372 35 92581Tel/Fax: +372 35 91629Address: Narva NoortekeskkusVestervalli 9, Narva20307 Estonia5.2 Pirjo Kovalainen: How we have marketed Nappi servicesAdvertising agency and do it yourselves- Advertising agency made marketing materials to promote our new web-pages and also the Nappi centre. 28
  • 31. - We have all the produced materials also as so called ‟open files‟, so we can modify and use same elements in different productsVuosikello - annual schedule- Includes all annual events etc. and how and when to advertise- Shows needs for marketing and when to start preparations- Planning ahead is important!Channels, methods and measures- „no budget‟- „low budget‟- „wow! budget‟No budget- Mailing lists- Website advertising- Social media (Facebook)- Press announcements- Selling tickets to concerts in order to have youngsters to visit our centre- Inviting schools to visit usLow and wow! budgets- Newspaper advertisements- Brochures- Posters- Flyers / business cards- Other promoting materials (pens, cats-eye, badges, t-shirts)- Radio advertising- Advertising on bus sidesTools and targets- Collaborative networks- Young people- Other professionals working with young peopleOutreaching work- Fairs- Exhibitions 29
  • 32. - Events (own and partners)- Competitions, tollsThank you!Pirjo KovalainenRegional CoordinatorOulu RegionYouth Affairs CentreCity of Oulupirjo.kovalainen@ouka.fi+358 50 371 60925.3 Marge Aasalaid: NGO KoostöökodaOrganisation - NGO Koostöökoda was created in 1998. - During that time we have changed and developed into innovative and open-minded organisation. - There are many target groups to whom centre is focused to: mostly youngsters and adults. We offer our services mainly in Eastern part of Harju Region (North-Estonia).We have many different programs: - Youth information services - Career-services (counselling and information) - Non-formal Education Centre KOIT - Projects for people with disabilities - Study counsellingMarketing and youth information - EVS volunteer - Good e-mail lists and many personal contacts - Information days for youth workers - cooperation with our partners (schools, youth centres, other youth organisation, municipali- ties) - and others 30
  • 33. European Volunteer Service- EVS volunteer Florence works in our NGO 1 of october to 30 of June- Sharing her experiences with Kolga high school studentsYouth workers “Experience fair”- September 2010 youth workers and youngsters organisations shared them experiences with each other and we tried to find more cooperation opportunitiesThank you!Marge AasalaidYouth information specialistEast Harju Information and Counselling Centre5.4 Mari Mielonen: Turku Youth Information and Counselling Centre VimmaTurku Youth Information Centre NuortenTurku- Part of Turku City Youth Services- Established 2003- Locations: 1. Forum Shopping Centre 2. Turku City Main Library (Europe Information) 3. VIMMA Art and Activity house for young people (Ohjaamo, outreach youth work)Co-operative services- Ohjaamo (1-2 workers) o is a counselling and support centre for young people outside of formal education and employment, aged 15-20 o is helping young people pave way into education, work practice and employment o main aim is to find a place to study (vocational studies) o possibilities for work placements (own payment money for youngsters under 17 years of old) o possibility to walk with youngsters (employment office etc)Outreach youth work in Turku, “detective” youth workers- search youngsters (15-25 -years), who are dropped outside service network- guide youngsters to those services they need and make sure, that they attached those ser- vices properly 31
  • 34. - make contact to them as early as possible- four (4) youth workers- Way of action o street work, mainly in the downtown, but also in the suburbs o sohvis, an open “living room-style” place. Together with A-clinic association. Mainly for youngsters who are addicted to something (drugs, alcohol, games, internet etc.) o co-operation with comprehensive + vocational level schools, young immigrants o possibility to walk with youngsters (social and health care services, offices etc)Advantages in three different services under the same roof- Can help and “change” customers flexible when needed- Own specialization fields and know-how o Ohjaamo Vocational studies + vocational drop out students o Outreach youth work Finnish youngsters and immigrants, that need special ”deep” individual guidance (health/mental problems, insufficient language skills -> finnish language courses, other courses for immigrants etc) Youngsters, that have not got any place to study after finishing their compre- hensive school -> direct contacts- Youth information always ”physically” available (stabile opening hours) o First contact, arrange appointments, call when neededChanges in basic work and future challenges- Editorship of Pointti.info web page (28 Southwest Finland municipalities´ common YI&C- web page)- Amount of the customers have reduced -> new services, that have been established (Oh- jaamo, outreach youth work, ”Vertti” - the peer education project etc) o Youngsters, that have earlier used YIP´s services o New target groups and ways to do work o More basic information work (summer job brochure, theme days with associations etc) o Students without ”proper” backup services: Upper secondary school students that live alone (1. year) University of applied sciences students (1. year) 32
  • 35. Future challengesMarketing and revaluing the target group- most of the youngsters have usually came on the ground of their friends references (”acci- dently”)- social based, interactive work in internet- comprehensive and vocational students -> upper secondary school and polytechnic stu- dents- ”totally” unemployed youngsters- more basic information work -> campaigns, media blitzs etc 33
  • 36. 6. Feedback & future plansBefore the closing of the working seminar the participants did a group work where they gave feed-back from this year‟s seminar and made plans and suggestions for the next seminar in 2012.Group 1Learning experience - Different active participatory methods - Empowerment to the idea of engaging young people to the services - For the consistency of services it is better to have them together - The tool/model to engage young people in your activities (in different phases) - New ideas for making my own trainings more attractive & participatory - Reflection on my own ways of marketing - what is already good & what to make more effec- tiveGroup 2Thoughts and questions for the future - Branding youth information was seen the most important issue for the future o What do we mean when talking about branding? What is behind it? Quality service Marketing 1 + 1 = 2 -> Brand - We must remember to involve youngsters - How and where develop youth information? - How to organize youth information and youth work and what is the relationship? o Are they together or separate -> cultural difference between Finland and Estonia - How is it possible to cooperate with public information services (tourist, job shop…) - What are the quality standards - How to create active methods on my own? - How to use active methods to plan marketing and in everything that needs to be planned? - How to use active methods to motivate youngsters (long period)? - Physical youth information point and marketing youth information as a whole (environment in the centre) - How to make marketing plan? - Celebration! (Feedback) We must remember to celebrate our work! - Mapping status quo - I really can involve youngsters more 34
  • 37. - Methods have to be goal orientated - Identity is really important! (at your organization) o You also have to know the identity of young people / youth groups - Different tools how to involve youngsters and evaluate services - Know who is on your side! - Gender sensitive youth work - Networking is important - Networking is also marketing toolGroup 3Thoughts and questions for the future - How to equalize the information services quality level? (between different groups - the 10 steps) - E-services - There has to be co-operation between centres / services - Making together saves money and resources - Implement active methods for different purpose o to involve young people o marketing o informing o lobbyingGroup 4Ideas for future seminars1. Youth information in the internet & online youth work → was the most wanted theme for the next seminar2. How to make youth information services understandable → was the second most wanted theme for the next seminar3. How to create long term & effective systems to involve youngsters in your work4. How to share common information between professionals / specialists via online environment 35
  • 38. 7. News from ERYICAMika Pietilä, Planning Officer (National Coordination and Development Centre of Youth In-formation and Counselling Services)ERYICA - European Youth Information and Counselling AgencyMission: - Intensify European co-operation in the field of youth information work and services - Develop, support and promote quality generalist youth information policy and practice at all levelsAims:1. To promote and respect for the principles of the European Youth Information Charter2. To ensure European co-ordination and representation in the field of youth information and coun-selling3. To promote the establishment of a European arena in this field, especially by developing a Eu-ropean network of youth information and counselling structuresTo achieve these aims: - Bring together at the European level co-ordinating bodies in this field - Monitor at the European level the current situation of this sector and its evolution - Facilitate European co-operation among bodies working in this field, especially through pro- fessional changes - Promote research and innovation in this field and the development of services which meet the needs of young people - Co-operate with European institutions (such as the Council of Europe, the European Union etc.) in this field - Undertake other initiatives in the sense of the Agency‟s aims which are deemed useful by its members or its competent organsServices: - ERYICA Newsletter - Infomobil - Promotion of Youth Information - Sharing methods and experience - Professional principles, minimum standards and quality measures - Training of youth information workers 36
  • 39. Websites:ERYICA website: www.eryica.orgInformation about youth mobility: www.infomobil.orgThe online platform for European Youth Information workers www.sheryica.orgProjects: - Safety and Quality Online - JIMMY 37
  • 40. 8. Introduction of Youth Work in Oulu8.1 Unit of social reinforcementAnneli Koistinen, Head of Services (Unit of social reinforcement)Unit of social reinforcement promotes the following for young people:- Youth workshops- Youth information and counselling centre Nappi- Outreach work; personal and group guidance- Multi-sectoral cooperation 38
  • 41. Youth unemployment in Oulu 1997-2010WorkshopsYoung unemployed people aged 17–24 living in Oulu can take part in six-month courses arrangedat the workshops. Through workshop activities we support the life management of young peopleand help them find a place of study and work. Workshops provide young people with work expe-rience from various fields.The following fields are represented at the workshops: arts and media, woodworking, handicrafts,home economics, repair of cars, office work and IT.Content of Workshop- Work coach: products ordered by the customers, own sales products of workshops (learn- ing by doing)- Personal and group counseling and guidance- Practicing in an enterprise- Short courses e.g. first aid course, “computer course”, household ménages- Raising grades of comprehensive school- Becoming acquainted with business life and schools- Sports, culture and adventure- International co-operation (volunteer abroad) 39
  • 42. Key figure statistics of workshop activity in 2010On the workshop periods attended 210 persons in total: 35 % women, 65 % men.Basic education:comprehensive school 40 %comprehensive school interrupted 2%vocational school 21 %upper secondary school 19 %polytechnic school 1%other (immigrants) 18 %Vocational school interrupted:once 20 % (35)twice 8 % (14)three times 1 % (2)Considering the future the workshop period had been useful. After workshop period, within a year,62,1 % were at school or work. It had made vocational decision clearer, increased willingness toapply education, raised the self knowledge (strengths and needs of development) and new ideasfor leisure time (inquiry on the internet).Co-operation with our local network- Co-operation with Vocational schools; contracts with Luovi and Oulu Vocational College o on-the-job learning in workshop o ”resting and thinking period” before interrupt studies (part of studies, individual plan) o practical training and youth competence based examinations (personal learning plan) o school visits, e.g one week visit for young people from workshop o workshop period accepted as a part of vocational studies o flexible choice o 2010: 15 young people from vocational schools had workshop period- Co-operation with comprehensive schools: on-the-job learning if normally learning at school is impossible, raising grades- Co-operation with companies; workshop without wallsSupported apprenticeships; inside our city organisation and local companiesEasy to reach services in Youth House Byström- ”one place service” for young people (17-25 years old)- preventive work 40
  • 43. - by appointment or without- includes e.g. individual and group information and counselling, out-reach work, career counseling, supported work guidance (”workshop without walls”), social counseling, servic- es from career psychologist and employment councelor, services from health care and psy- chiatric nurse, immigrant work, special youthwork, sexual counseling- Inquiry in internet for young people, what services young people want and in which cases: careers, studies, applying for work, applying for housing, housekeeping, dept issues, hob- bies, state of health etc.- Start in autumn 20118.2 Information management in Youth Work - City of OuluJarmo Laitinen, Head of Planning (Development activities)What is information management?- The way information technology and data are coordinated and developed in the organiza- tion.- The task of information management is to be responsible for ICT services in the organiza- tion.- Management capability to see evolution of the information system and their own status as a pioneer in their own field (Youth work)- Notice: Often the organization and the administration believe that strategy meaning of the information system does not change during the time.Information management in Youth Affairs Department- Information management -> to support and to develop the department´s operation by using ICT.- The Head of the Planning is responsible for information management in Youth Affairs De- partment- Supports our strategy- Improves basic skills in ICT- Improves knowledge of ICT- Takes necessary action concerning information management strategy on corporation level- Has knowledge of the technology, project management- Is expert in ICT and in development issues- Adapts applications in operating environment- Competition for supply- Internet 41
  • 44. Department´s website www.ouka.fi/nuoriso Nappi´s website www.nettinappi.fi Rockpolis´s website www.rockpolis.fi (The development of Oulu-based music industry by communication and networking) Activity centers website www.ouka.fi/nuoriso/tyopajat Initiative service www.aloiteoululle.fi Youth Information and Counselling on national level (National Coordination and De- velopment Centre of Youth Information and Counselling services): Web magazine: www.koordinaatti.fi Facebook page: www.facebook.com/pages/Nuorten-tieto-ja-neuvontapalveluiden-kansallinen- koordinaatiokeskus/212813230246 Twitter profile: http://twitter.com/#!/Koordinaatti Blog: http://koordinaatti.blogspot.com/ Statistics program: http://nutitilastot.fi/ Initiative Channel (e-democracy tool for young people): www.aloitekanava.fi Registration in internet Oulu adventures www.ouluadventures.fi Organisations and associations www.jarjestoinfo.fi Media forum website www.styrkkari.fi Virtual youth work www.netari.fi www.habbo.fi http://irc-galleria.net/ Intranet Department´s intranet WSS workspace- Mobile SMS Client (messages to the parents and youngsters) Mobile e-mail Mobile pay Mobile registration- Applications that we use Daycare Effica, After school activity Effica Asukas, After school activity Electronic invoice MD-Titania (working hours and access control) Work activity centers evaluation aplication www.nuortentyopaja.fi/paja- Other applications We have made Statistics application here in Oulu and now same application have sold to Espoo, Vantaa and Helsinki. Lahti and Rovaniemi has been interested in about it too. 42
  • 45. Ubinion- An application that allows (young) UBI-hotspot users to express their opinions on matters defined by Youth Affairs Department of Oulu- Socially, in collaboration- Integrates with Facebook for later discussion and interaction- Admin capabilities for youth officials- Integrates with Twitter for easy browsing of just the textual feedbac- First user test results very encouraging o 255 photos / opinions (well...greetings at least) o 195 questionnaires o Very positive response from pre-teens o Positive response from test done during ”ABI-päivät” and Norssi senior high school o Likert scale scores about usability, app is fun to use, Facebook gallery‟s suitability, per- ceived efficiency of the feedback given, etc. very high (4.0 –4.3) 43

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