Simple Steps to
UX/UI web design
#UXLearn
Presented by Ellie Cachette, VP of Product Marketing, @ecachette
Agenda
• 
• 
• 
• 
• 
• 

Problem
UX vs UI
Purposes of UX
Purposes of UI
Design Tools
Summary
What is the problem?
Koombea flow process
UX/UI
UX is how it works and
feels

UI is how it looks
- Popcorn
- Defrost
- 30 seconds
UX-User Experience
UX, or user experience, is a measure of the
ease and pleasure users enjoy when navigating
a site.	
  
Purpose Behind UX-User experience
*Fulfill business goals
1. User acquisition
2. User Activation
3. User Retention
How UX solves problems
Usability	
  
Visual
Design	
  

User
Research	
  

Information
Architecture	
  

UX 	
  
Interacti...
UX Components
1. 
2. 
3. 
4. 

User definition
User sitemaps
UserFlows
Wireframes
User Definition
Information Architecture
Userflow
Wireframe
Koombea flow process
UX is NOT UI
http://www.uxisnotui.com/downloads/a4.pdf
UI-User Interface
A skillful interface designer understands the
importance of providing the user with a
solution to a defin...
UI	
  
Branding
Color, Schemas:
font, Logo, Style

Wireframing
Purpose behind UI-User Interface
•  User Acquisition
•  Brand
•  Instill trust
How do we get to UI?	
  
1. Problem has been identified
2. User flows and stories are made
3. Experiments to validate person...
What NOT to do:
Easy to use Design Tools
HotGloo
Hotgloo.com
Balsamiq
Balsamiq.com
Invision
invisionapp.com
The UX/UI Difference
Freelance vs Agency
Freelancer

Creative

Brand harmony

Fresh
Perspective

Access to latest
tech

Access to
“assets”

Quick
Turnaround

Cons
...
386 Park Ave South, 10th Floor

Have questions?

New York, NY 10016

We are here to help.

625 2nd St., Suite 280

Email u...
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web Design
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Simple Steps to UX/UI Web Design

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Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.

Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.

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Simple Steps to UX/UI Web Design

  1. 1. Simple Steps to UX/UI web design #UXLearn Presented by Ellie Cachette, VP of Product Marketing, @ecachette
  2. 2. Agenda •  •  •  •  •  •  Problem UX vs UI Purposes of UX Purposes of UI Design Tools Summary
  3. 3. What is the problem?
  4. 4. Koombea flow process
  5. 5. UX/UI UX is how it works and feels UI is how it looks
  6. 6. - Popcorn - Defrost - 30 seconds
  7. 7. UX-User Experience UX, or user experience, is a measure of the ease and pleasure users enjoy when navigating a site.  
  8. 8. Purpose Behind UX-User experience *Fulfill business goals 1. User acquisition 2. User Activation 3. User Retention
  9. 9. How UX solves problems Usability   Visual Design   User Research   Information Architecture   UX   Interaction Design   Content Strategy  
  10. 10. UX Components 1.  2.  3.  4.  User definition User sitemaps UserFlows Wireframes
  11. 11. User Definition
  12. 12. Information Architecture
  13. 13. Userflow
  14. 14. Wireframe
  15. 15. Koombea flow process
  16. 16. UX is NOT UI http://www.uxisnotui.com/downloads/a4.pdf
  17. 17. UI-User Interface A skillful interface designer understands the importance of providing the user with a solution to a defined problem.
  18. 18. UI   Branding Color, Schemas: font, Logo, Style Wireframing
  19. 19. Purpose behind UI-User Interface •  User Acquisition •  Brand •  Instill trust
  20. 20. How do we get to UI?   1. Problem has been identified 2. User flows and stories are made 3. Experiments to validate persona 4. Wireframes and sketches 5. Mockups with UI included can be made 6. User tested 7. It’s now time to code up the interface – UI Design!
  21. 21. What NOT to do:
  22. 22. Easy to use Design Tools
  23. 23. HotGloo Hotgloo.com
  24. 24. Balsamiq Balsamiq.com
  25. 25. Invision invisionapp.com
  26. 26. The UX/UI Difference Freelance vs Agency
  27. 27. Freelancer Creative Brand harmony Fresh Perspective Access to latest tech Access to “assets” Quick Turnaround Cons In-house Flexibility Pros Agency Experts Limited to specialty Expensive Lack of creativity May differ from “brand” Turnaround times differ Bureaucracy
  28. 28. 386 Park Ave South, 10th Floor Have questions? New York, NY 10016 We are here to help. 625 2nd St., Suite 280 Email us at San Francisco, CA 94107 mvp@koombea.com Cra 53 # 79-01 L-301 Barranquilla, Colombia @koombea /koombea #UXLearn
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