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Forrester-Kony: The State of Mobile Commerce for Retailers Today
 

Forrester-Kony: The State of Mobile Commerce for Retailers Today

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Forrester Principal Analyst, Sucharita Mulpuru, presents Forrester's latest research report on the state of mobile commerce for retailers.

Forrester Principal Analyst, Sucharita Mulpuru, presents Forrester's latest research report on the state of mobile commerce for retailers.

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  • GSMAcomScore 2012 report
  • ComScore Mobile Lens Data (http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/)
  • Here the 70/30 rule applies to maintaining 70% of the parent brand look-and-feel and identity, but reserving 30% to be new and innovative, and different