Marketing Innovation Forum, Sofia, 30.10.2009
Hristo Radichev
Direct Marketing Online

The Book. The Story.

Direct Marketing
VS.
Direct Marketing Online

Some stuff offered via
direct marketing online

Customers/ Database
How to gather new names?
Legal issues
Why we don’t need only orders?
Why segmentation matters?

Testing
Why testing is SO important?
How to test?
Results

Landing
page test
Banner
(+30%)

Banner tests
440 1285 518
45 196 37

E-mail & eDM (efforts)
Banners & eDM
Online catalogues
Viral campaigns
Newsletters
Online contests
Customer service
How?

The Most Important within a Minute
Database / Segmentation
Tests
Tools

Contacts
Hristo Radichev
E-mail: Hristo.Radichev@mail.bg
Phone: 0899 898 595 / 0886 798 067
LinkedIn
Facebook

Useful Links
http://www.email-marketing-reports.com/iland/
http://www.slideshare.net/Konx_Ompax/direct-mail-tips
http://www.bizzia.com/brandcurve/what-is-viral-marketing-and-branding/
http://www.nakedwines.com/
http://draytonbird.com/Free_Marketing_Library/Direct_Mail_Advice