Direct Mail SPAM VS.

What is DM? A marketing effort that uses a mail service to deliver a promotional printed or electronic piece to your target audience. Enterpreneur.com

What is SPAM? SPAM is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. Т he most widely recognized form of spam is e-mail spam . Wikipedia Note: The precise definition of spam differs slightly from jurisdiction to jurisdiction in accordance with local laws . MAAWG reports

This is

This is DM

NOTE: “ Often” doesn’t mean “Always”. “ Some” doesn’t mean “All”. In this presentation

All bulk email sent to recipients who have not expressly registered permission for their addresses to be placed on the specific mailing list, and which requires recipients to "opt-out" to stop further unsolicited bulk mailings, is by definition Unsolicited Bulk Email, a.k.a. "Spam". Opt-out

Opt-in With оpt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner's consent .

...of all the email in the world is SPAM , by conservative estimate . Quantity 80% MAAWG reports

Quantity The number of direct mail messages (especially e-mails) is much, much, much lower . <

SPAM messages are usually sent automatically to automatically selected potential customers from automatically gathered databases. Sometimes instead of personalization they use nicknames or e-mails. Automatic

Direct mail offers are personalized and are carefully selected to reach the best prospects with the most appropriate offer. Personal

In most cases the SPAM Sender has simply harvested the address from the Internet or purchased the address from another spammer and &quot;opted it in&quot; himself. Random Lists

Direct mail databases are regularly updated with previously checked changes in address, personal data, purchase history or other selection criteria. List Hygiene

SPAM messages usually offer cheap products, adult movies, V!agra, or services that will make you rich immediately . Quality

Quality Direct mail is appropriate for good or high quality (sometimes even luxury) products or services.

The Spammers’ Rule If it is cheap, erotic or scandalous – SPAM it .

Always remember: SPAM is BAD. Direct Mail is GOOD. Sometimes both are very similar . Which one to use is a matter of business ethics.

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