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Social Drink-Up! #4 - SNCF
Social Drink-Up! #4 - SNCF
Social Drink-Up! #4 - SNCF
Social Drink-Up! #4 - SNCF
Social Drink-Up! #4 - SNCF
Social Drink-Up! #4 - SNCF
Social Drink-Up! #4 - SNCF
Social Drink-Up! #4 - SNCF
Social Drink-Up! #4 - SNCF
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Social Drink-Up! #4 - SNCF

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Présentation de Yves  Tyrode,  Directeur  général  de  Voyages-­SNCF.com

Présentation de Yves  Tyrode,  Directeur  général  de  Voyages-­SNCF.com

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  • 1. GROUPE VSC-RAIL EUROPE, EUROPEAN RAIL EXPERTS 7% DE CROISSANCE EN 2012 3,9 Mds€ VOLUME D’AFFAIRES EN 2012 Dont : 242 M€ EN EUROPE 400 M$ A L’INTERNATIONAL 960 COLLABORATEURS DÉDIÉS A L’INTERNATIONAL 2/3 DE BILLETS VENDUS EN 2012 72 M NOMBRE DE BILLETS VENDUS A DES ETRANGERS EN 2013 X 2 DE FEMMES 52% Dont : 4 M DE BILLETS VENDUS HORS EUROPE EN 2012
  • 2. VOYAGES-SNCF 2015 LE PORTE-À-PORTE DESTINATION FRANCE L’INTERNATIONAL LE CLIENT & LA QUALITE
  • 3. LE MOBILE, BOOSTER DE CROISSANCE POUR VSC 6,7 M DE TELECHARGEMENTS SUR LES STORES IOS ET ANDROID 2ème AU CLASSEMENT M- COMMERCE FEVAD 162 M€ DE VA EN 2012 1 BILLET VENDU TOUTES LES 3’’ 85% DE CROISSANCE
  • 4. LA M-STRATEGIE BY VSC COMPLEMENTARITE Mobilité Tactile Taille écran Ordi Tablette Smartphone
  • 5. LA M-STRATEGIE BY VSC SIMPLICITE - 1 besoin = 1 appli - Ergonomie = usage X device X système d’exploitation COMPLEMENTARITE
  • 6. LA M-STRATEGIE BY VSC SIMPLICITE COMPLEMENTARITE CONQUETE
  • 7. LE M-BILLET Evolution des usages client Innovation technologique Transformation de l’entreprise
  • 8. LA SATISFACTION CLIENT Empowerment du client + Ergonomie + Nouveaux services Satisfaction client

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