Fundraising and Development

1,678 views
1,512 views

Published on

Learn how to give value to get value and why it is important when fundraising for your organization.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,678
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
59
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Fundraising and Development

  1. 1. Development and Fundraising Strategy <ul><li>Raising Funds </li></ul><ul><li>Growing Relationships </li></ul><ul><li>Spreading Peace </li></ul><ul><li>by Tajana Mesic, MBA </li></ul><ul><li>Green Grove Group Inc. </li></ul>03/21/10 Developed by Green Grove Group, Inc.
  2. 2. 03/21/10 Developed by Green Grove Group, Inc.
  3. 3. Vision <ul><li>Development = the process of developing deep relationships with organization’s friends and donors </li></ul><ul><li>Development Goal = Raise money </li></ul><ul><li>The means to achieve the goal = inspire and enable long-term giving by identifying, assessing and appealing to the motivations and desires of your donors </li></ul>03/21/10 Developed by Green Grove Group, Inc.
  4. 4. Funding Plans <ul><li>Corporate and individual gifts (cash/in-kind) </li></ul><ul><li>Special events </li></ul><ul><li>Annual giving program </li></ul><ul><li>Grants (private/public) </li></ul><ul><li>Major gifts (corporations/foundation/individuals) </li></ul><ul><li>Planned giving </li></ul><ul><li>Endowment (the gift that keeps on giving) </li></ul>03/21/10 Developed by Green Grove Group, Inc.
  5. 5. Development Goal <ul><li>Develop and align strategy with organization’s overall strategic plan </li></ul><ul><li>Design and implement general development activities for incremental and sustainable growth </li></ul><ul><li>Cultivate donors : Build a long-term trust relationship with your prospects and donors </li></ul><ul><li>Solicit major gifts from corporations, foundations and individual donors, seek private and public grants </li></ul><ul><li>Create an Endowment with a financial goal in mind </li></ul>03/21/10 Developed by Green Grove Group, Inc.
  6. 6. The Development Pyramid The Big Picture 03/21/10 Developed by Green Grove Group, Inc. Michael J. Worth. “Elements of the Development Program.” New Strategies for Educational Fund Raising. Westport, CT: American Council on Education/Praeger, 2002, chapter 2.
  7. 7. Cost of Fundraising Source: www.supportingadvancement.com 03/21/10 Developed by Green Grove Group, Inc. Method of Fundraising Cost to raise $1 Annual giving program $0.11 to $0.37 Major gift program $.05 to $.10 Corporate gifts program $0.15 to $0.20 Foundation gifts program $0.15 to $0.20 Deferred gifts $0.006 to $0.03 Special events $0.50 of gross proceeds Direct mail acquisition $1.00 to $1.25 Direct mail renewals $0.20
  8. 8. How Do We Get There? ($2,000,000 campaign) 03/21/10 Developed by Green Grove Group, Inc. For every gift needed, it shows number of prospects needed at that level and how much money toward the goal is typically raised. Adapted from Fundraising Innovation by Jean Vogel, 2005 Gift Size Number of Prospects Number of Gifts Total Cumulative Total 1,000,000 4 1 1,000,000 1,000,000 100,000 12 3 300,000 1,300,000 50,000 30 10 500,000 1,800,000 10,000 25 10 100,000 1,900,000 0–500 (avg250) 80 40 100,000 2,000,000 Percent of Total Goal 25 - 50 10 - 25 5 – 10 Under 5
  9. 9. Why Do People Give? <ul><li>Donors give in proportion to the extent to which their personal interests and passions have been met. </li></ul><ul><li>Information (head knowledge) </li></ul><ul><li>Care (heart knowledge) </li></ul><ul><li>Inspiration (motivation) </li></ul><ul><li>Commitment (gift) </li></ul>03/21/10 Developed by Green Grove Group, Inc.
  10. 10. Your Development Goal <ul><li>Identify your prospects and donor base </li></ul><ul><li>Decide on short term and long term development strategy and financial goal </li></ul><ul><li>Build a statistical model for gifts (see example on next slide) </li></ul>03/21/10 Developed by Green Grove Group, Inc.
  11. 11. Statistical Model Total Goal: 6 gifts for $1,000,000 03/21/10 Developed by Green Grove Group, Inc.
  12. 12. Tactics <ul><li>Utilize all available resources (other Board and organization members) for leads and introductions </li></ul><ul><li>Understand the donor’s needs (why they care about us, why do they give, what do they expect) </li></ul><ul><li>Understand the impact of the gift (learn how lives have changed, develop a pool of stories, get photos) </li></ul><ul><li>Ask based on the identified need </li></ul>03/21/10 Developed by Green Grove Group, Inc.
  13. 13. Tracking Results <ul><li>Track five dimensions over a year period: </li></ul><ul><li>Amount of Donations </li></ul><ul><li>Retention </li></ul><ul><li>Growth in Current Donors </li></ul><ul><li>Growth in New Donors </li></ul><ul><li>Endowment goal </li></ul>03/21/10 Developed by Green Grove Group, Inc.
  14. 14. Questions 03/21/10 Developed by Green Grove Group, Inc. How can we help YOU visualize and design your fundraising goals [email_address] @KontessaT

×