Tiunov A. Konstantin
Date of birth 11.11.1986 (26 years old)
Phone: +7 (926) 145 07 47
Location: Moscow region
Russian : Native Language
English : Intermediate
2008 — Moscow university for forestry, Chemical processing for plastics and polimers, Bachelor
2014 — The Russian Presidential Academy of national economy and public administration, Business and
marketing institute, MBA marketing (graduate in 2014)
2012 — The Russian Presidential Academy of national economy and public administration, Russian-German
Graduate School of Management, Bachelor
02.2010 – present , United Marketing Group – largest pharmaceutical retail marketing company (IMS Health
Marketing planning of companies group (P&L, strategy, plan implement)
Relationship management with key partners (pharmaceutical distributors and producers)
Promotion projects management (OTC/Rx medicines)
Communications between pharmacies and doctors management
Conferences, meetings and GR (public affairs) management
New products (OTC, orginal&generics Rx, medical devices) launch and follow-up
Internet projects organization (Promo, SMM, PR)
Business analysis for shareholders
Consulting companies briefing & controlling
Personnel management and development (over 20 employees), KPI`s policy.
Trainings for other departments.
More than 150 successful promotion strategies and new product launches (Rx, OTC, Active cosmetic, food
supplements, medical devices and others), specialized brand-name event that was connected between KOL`s,
doctors and pharmacists. Promotion strategy for Rx medicines with BIG PHARMA companies (from idea to
compliance responsibilities). Participating in 4 conferences and 3 articles about medicines and pharmacies
01.2009 – 02.2010, Hexal pharmacy chain (Moscow region, over 40 pharmacies)
Development of marketing policies, programs to attract and retain customers, measures to improve the
efficiency of the network of pharmacies.
Marketing and advertisement budgeting, implement and controlling.
Analytics for general manager and other department on demand.
Briefing and tendering with analytical companies like IMS (Pharmexpert), Nielsen AG, DSM and other.
Marketing research and segmentation, surveys, exit polls, competitors monitoring.
Trade and consumer marketing promotion plans preparing and implement.
Branding, corporate identity guideline and POSm standardization.
Web site renovation, development and improving, SMM projects.
Communication between producers, distributors and pharmacy chain for sales increasing.
Special projects with doctors (medrep-on-visit and conferences, card/barcode loyalty program).
Retailer’s cross-promotion activities (boots, food, medical and fitness centers loyalty program).
Loyalty program development and implement («hot hour» discount cards, bonus cards and other).
Category management as start-up project, abc/xyz analysis, sell-in/sell-out programs, price politics.
Pharmacists loyalty program and active sales motivation.
Personnel management and development (over 3 employees)
Built a marketing department from first stage, average increase rate per project exceeded more than 60% to last
period. More than 50 different projects completed with high rate and I have letter of shareholders
Head of Business Development
06.2008 – 12.2008 , PharmaSMART (Marketing association of pharmacies)
Business development planning.
New projects, markets and partners search and development.
Advertisement and PR plans implement.
Writing business proposals and presentations.
Negotiation with key partners.
New pharmacies and pharmacy chain including and development.
Web-site brief and development, optimization and promotion.
Personnel management and development (over 2 employees).
New business start-up and development, partners base growing from 1 to 300 pharmacies, over 10 new services
development, services and sales policy adopted by general manager.
Key Account Director
02.2008 – 06.2008 , PromoLine alliance – Medical/Pharma
Pharmaceutical marketing program development.
Sales managers setting goals and controlling.
Clients base growing and development, traffic management.
Negotiation and presentation for key clients.
Over 30 mln. rub. contracts signed and completed.
12.2007 – 02.2008 , Hexal pharmacy chain – Medical/Pharma
Market analysis and consumer groups segmentation.
Studying characteristics of target audience and competitors policies.
Special data preparing for collaboration with departments.
PR audit and brief for PR agencies.
Loyalty programs audit and recommendation.
Participation in the development and implementation plan for strategic development.
Effective distribution of the budget for advertising in the media.
Account, training manager, projects coordinator
11.2006 – 12.2007 , Communication service advertising agency – Marketing/Advertising / PR
The comprehensive promotional campaigns,
ATL / BTL projects.
Preparation and analysis briefs.
Development of creative concepts, project engineer (Consumer promotion, Trade promotion, Events,
Compilation of presentations, timings, budgets and contracts.
Maintain documentation and control of finances.
Preparation of commercial proposals.
Search, monitor and work with contractors.
Analysis and evaluation of the effectiveness of advertising campaigns and marketing programs.
Interaction with the MEDIA-department coordination activity.
Keeping key clients of the agency.
Preparation, training and seminars.
Special project for Doctor Stoletov pharmacy chain: personnel search and training, project concept development
and budgating. Personnel with medical education search. Newspaper launch promotion activities (autonews)
Prozorov Alexey (General manager)
Klishin Ilya (General manager)
Hakan Erturk (Head of representative)
+7 495 974 71 81
Novartis Consumer Health LLC
Vasiliy Pirogov (Head of Retail Key Accounts)
+7 495 969 2165
Efremenkova Natalya (National key account manager)
+ 7 495 287 54 33
Bayer Consumer Care
Yuriy Kovalchuk (National Рharmacy Сhain Manager)
+7 495 231 12 00
Responsible, sociable, executive resistant to stressful situations. Creative organizer & creator. High skills of personal
computer: full ownership of Windows/Mac. Free work in Microsoft Office, working with CRM-programs, the
Internet. Possess the skills of photo, video, recording engineer, DJ (over 5 years). Experience in organizing and
conducting large-scale events in Moscow and open airs (director of marketing, advertising and PR in the promotion
group COMA SOUND SYSTEM with 2007 like hobby).
I am a creative person, it is easy to get out of difficult situations, respect and love what i do. Extensive experience in
developing project concepts, flashmob shares. easily connecting with different people.
I have no bad habits. Driving license category "B" in 2007.
Publications can be send on demand.