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CV_pdf CV_pdf Document Transcript

  • Curriculum vitae Tiunov A. Konstantin Marketing director Date of birth 11.11.1986 (26 years old) E-mail: Phone: +7 (926) 145 07 47 Location: Moscow region Nationality: Russian Russian : Native Language English : Intermediate Education Basic higher:  2008 — Moscow university for forestry, Chemical processing for plastics and polimers, Bachelor Additional higher:  2014 — The Russian Presidential Academy of national economy and public administration, Business and marketing institute, MBA marketing (graduate in 2014)  2012 — The Russian Presidential Academy of national economy and public administration, Russian-German Graduate School of Management, Bachelor Work experience  Marketing director 02.2010 – present , United Marketing Group – largest pharmaceutical retail marketing company (IMS Health rating) Marketing planning of companies group (P&L, strategy, plan implement) Relationship management with key partners (pharmaceutical distributors and producers) Promotion projects management (OTC/Rx medicines) Communications between pharmacies and doctors management Conferences, meetings and GR (public affairs) management New products (OTC, orginal&generics Rx, medical devices) launch and follow-up Internet projects organization (Promo, SMM, PR) Business analysis for shareholders Consulting companies briefing & controlling Personnel management and development (over 20 employees), KPI`s policy.
  • Trainings for other departments. Achievements: More than 150 successful promotion strategies and new product launches (Rx, OTC, Active cosmetic, food supplements, medical devices and others), specialized brand-name event that was connected between KOL`s, doctors and pharmacists. Promotion strategy for Rx medicines with BIG PHARMA companies (from idea to compliance responsibilities). Participating in 4 conferences and 3 articles about medicines and pharmacies promotion activities.  Marketing director 01.2009 – 02.2010, Hexal pharmacy chain (Moscow region, over 40 pharmacies) Development of marketing policies, programs to attract and retain customers, measures to improve the efficiency of the network of pharmacies. Marketing and advertisement budgeting, implement and controlling. Analytics for general manager and other department on demand. Briefing and tendering with analytical companies like IMS (Pharmexpert), Nielsen AG, DSM and other. Marketing research and segmentation, surveys, exit polls, competitors monitoring. Trade and consumer marketing promotion plans preparing and implement. Mediaplanning. Branding, corporate identity guideline and POSm standardization. Web site renovation, development and improving, SMM projects. Communication between producers, distributors and pharmacy chain for sales increasing. Special projects with doctors (medrep-on-visit and conferences, card/barcode loyalty program). Compliance management. Retailer’s cross-promotion activities (boots, food, medical and fitness centers loyalty program). Loyalty program development and implement («hot hour» discount cards, bonus cards and other). Category management as start-up project, abc/xyz analysis, sell-in/sell-out programs, price politics. Pharmacists loyalty program and active sales motivation. Personnel management and development (over 3 employees) Achievements: Built a marketing department from first stage, average increase rate per project exceeded more than 60% to last period. More than 50 different projects completed with high rate and I have letter of shareholders recommendation.  Head of Business Development 06.2008 – 12.2008 , PharmaSMART (Marketing association of pharmacies) Business development planning. New projects, markets and partners search and development. Web-site promotion. Advertisement and PR plans implement. Writing business proposals and presentations. Negotiation with key partners. New pharmacies and pharmacy chain including and development. Compliance policy. Web-site brief and development, optimization and promotion. Personnel management and development (over 2 employees). Achievements: New business start-up and development, partners base growing from 1 to 300 pharmacies, over 10 new services development, services and sales policy adopted by general manager.
  •  Key Account Director 02.2008 – 06.2008 , PromoLine alliance – Medical/Pharma Pharmaceutical marketing program development. Sales managers setting goals and controlling. Clients base growing and development, traffic management. Negotiation and presentation for key clients. Achievements: Over 30 mln. rub. contracts signed and completed.  Marketologist 12.2007 – 02.2008 , Hexal pharmacy chain – Medical/Pharma Market analysis and consumer groups segmentation. Studying characteristics of target audience and competitors policies. Special data preparing for collaboration with departments. PR audit and brief for PR agencies. Loyalty programs audit and recommendation. Participation in the development and implementation plan for strategic development. Effective distribution of the budget for advertising in the media.  Account, training manager, projects coordinator 11.2006 – 12.2007 , Communication service advertising agency – Marketing/Advertising / PR The comprehensive promotional campaigns, ATL / BTL projects. Preparation and analysis briefs. Development of creative concepts, project engineer (Consumer promotion, Trade promotion, Events, Merchandising, CRM). Compilation of presentations, timings, budgets and contracts. Maintain documentation and control of finances. Preparation of commercial proposals. Search, monitor and work with contractors. Analysis and evaluation of the effectiveness of advertising campaigns and marketing programs. Interaction with the MEDIA-department coordination activity. Keeping key clients of the agency. Preparation, training and seminars. Achievements: Special project for Doctor Stoletov pharmacy chain: personnel search and training, project concept development and budgating. Personnel with medical education search. Newspaper launch promotion activities (autonews) and show. References
  • PHARMAsmart Prozorov Alexey (General manager) (495) 684-73-95 Communication Service Klishin Ilya (General manager) (495) 221-92-30 Solgar Hakan Erturk (Head of representative) +7 495 974 71 81 Novartis Consumer Health LLC Vasiliy Pirogov (Head of Retail Key Accounts) +7 495 969 2165 Pfizer Efremenkova Natalya (National key account manager) + 7 495 287 54 33 Bayer Consumer Care Yuriy Kovalchuk (National Рharmacy Сhain Manager) +7 495 231 12 00 Core skills Responsible, sociable, executive resistant to stressful situations. Creative organizer & creator. High skills of personal computer: full ownership of Windows/Mac. Free work in Microsoft Office, working with CRM-programs, the Internet. Possess the skills of photo, video, recording engineer, DJ (over 5 years). Experience in organizing and conducting large-scale events in Moscow and open airs (director of marketing, advertising and PR in the promotion group COMA SOUND SYSTEM with 2007 like hobby). I am a creative person, it is easy to get out of difficult situations, respect and love what i do. Extensive experience in developing project concepts, flashmob shares. easily connecting with different people. I have no bad habits. Driving license category "B" in 2007. Publications can be send on demand.