Thinking 'Mobile First'


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At this point, it’s safe to say that companies across all industries are being affected by mobile adoption and tablet computing. It is no longer a question of if you should be investing in mobile, but HOW? and WHERE?

Konrad Group provides mobile strategy consulting and technology development to some of the world’s top agencies and brands as they navigate this rapidly evolving ecosystem.

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Thinking 'Mobile First'

  1. 1. contact@konradgroup.comwww.konradgroup.comTHINKING “MOBILE FIRST”Thursday, 6 June, 13
  2. 2. Leading enterprise technology firm with offices in Toronto, New York & Chicago.Apps used by over 20 million consumers and employees of Fortune 500 companies.www.konradgroup.comThursday, 6 June, 13
  3. 3. www.konradgroup.comWHO WE WORK WITH:Thursday, 6 June, 13
  4. 4. www.konradgroup.comDesign ConsultingDevelopmentPrototyping & ConceptingMobile UI DesignTablet UI DesignMobile, Tablet and Web AppsWeb & Mobile CommerceEnterprise IntegrationWeb & Mobile StrategyMulti-platform ArchitectureMobile Device Management (MDM)Web Design Quality Assurance Mobile Center of Excellence (MCoE)SERVICES & CAPABILITIESThursday, 6 June, 13
  5. 5. www.konradgroup.comA Mobile Center of Excellence (MCoE) is aframework for enterprises to effectivelydefine, manage, and deliver mobilitysolutions within their organizations.WHAT IS AN MCoE?Thursday, 6 June, 13
  6. 6. www.konradgroup.comQ: Why does your company need an MCoE?Thursday, 6 June, 13
  7. 7. www.konradgroup.comA: Mobile = Disruptive ChangeIs your company ready?Thursday, 6 June, 13
  8. 8. www.konradgroup.comIf you don’t define mobile standards,others in your organization will, andyou’ll never converge.Thursday, 6 June, 13
  9. 9. www.konradgroup.comReduce Time to MarketImprove SecurityIncrease ConsistencyGenerate VisibilityWHY INVEST IN AN MCoE?Thursday, 6 June, 13
  10. 10. www.konradgroup.comScope StandardsGovernancePeoplePlatformsExecution PlanningArchitectureSecurityPilot/DeploymentBrandingMarketingMCoE BREAKDOWNThursday, 6 June, 13
  11. 11. www.konradgroup.comExploration CreationIdeationFrame the OpportunityTechnology LandscapePersonas and User StoriesBrainstormRefine ConceptsPrototypingInformation ArchitectureWireframes and MockupsDevelopmentSolution MappingSOLUTION DESIGN PROCESSTMThursday, 6 June, 13
  12. 12. www.konradgroup.comWHO’S DOING IT RIGHT?Thursday, 6 June, 13
  13. 13. www.konradgroup.comWHO’S DOING IT RIGHT?Multi-platform approach to providing servicesin the cloud and native apps.Layering “context” into mobile tools and baking it in toUser Experience ie. Google Now.Level of integration of Google services into AndroidOS is impressive.Thursday, 6 June, 13
  14. 14. www.konradgroup.comWHO’S DOING IT RIGHT?Thursday, 6 June, 13
  15. 15. www.konradgroup.comWHO’S DOING IT RIGHT?Memorable Guest Experience: Their mobile app providesan amazing experience for the consumer with payment,loyalty, rewards.Paving The Way: Their Investment in square openedthe door to mobile payments.Major Visibility/Usability: They have a mobile presence inevery major channel from SMS to m-web and native apps.Thursday, 6 June, 13
  16. 16. www.konradgroup.comWHO’S DOING IT RIGHT?Thursday, 6 June, 13
  17. 17. www.konradgroup.comWHO’S DOING IT RIGHT?Rovio is evolving from a mobile gaming company to a globalentertainment firm. With animation production, Youtube channel.Educational Entertainment partnerships with NASA andNational Geographic.Soft Drink line in Scandanavia!Thursday, 6 June, 13
  18. 18. www.konradgroup.comDave Offierskidoffierski@konradgroup.comPresident, CanadaJo Vosjvos@konradgroup.comMarketing DirectorThursday, 6 June, 13
  19. 19. your ideas with us on the“Mobile First” Approach.Thursday, 6 June, 13
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