Key phrase that defines the company and the product
Customer and customer’s problem
(what customer needs your product/service meets)
Describe the customer’s problem your product/service
could solve: «Definite companies/customers will pay us
money, because existing products/services doesn’t solve
their problem for now or they are unhappy for some
As a result we solve:
The following customer needs: …
The customer gets specific benefits (in $)
Monetization: how do you make money?
How will you keep your competitive advantages?
Channels (ways to your customer)?
Our own sales office
Partnership with integrators
What are your consumers and your market?
What’s the market volume now/ in future?*
* Open researches data, concrete market segment
(the comparison slide) *
Who else solves the same or similar problems?
How do they do it?
For what price?
Key competitive advantages
* Will be great in table form
Overall number of registered users / Number of weekly
Daily active users (DAU)
Net revenue (6 months)
Burn rate (6 months)
All other crucial metrics
First market segment entry
What are the steps and instruments of entering the market?
Who is your decision-maker?
Why would he buy your product/service?