Discover the benefits of web to print - EFI, Konica Minolta

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Presented by Anthony Parnemann from EFI at a Konica Minolta seminar day in October 2013. Talking to professional printers about their businesses, Anthony Parnemann presents that a good web to print (W2P) system allows you to provide value added applications to expand your offerings to your current customer base. View YouTube http://youtu.be/qJGQabeHXXY

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  • ----- Meeting Notes (14/10/13 15:25) -----INTO EFI
  • JOB TICKETING
  • Discover the benefits of web to print - EFI, Konica Minolta

    1. 1. WEB TO PRINT
    2. 2. Why • Standard Printing becomes commoditised – “If you are not any different then you better be the cheapest” • Surviving in a commoditised market – Drive down costs (not price), differentiate, or “Sticky Solutions” • 24/7 Connected World – Quick Answers, Always open, reduce costs of interactions, stay relevant • Cash Flow • Create new business paradigms – Communication Business ? – Logistics Business ? – Marketing Business ?
    3. 3. How • Implementation – Change management is an important part of the process – Discovery and Statements of Works important to good process – Need to stay focused on getting systems utilised
    4. 4. How • Implementation – Change management is an important part of the process – Discovery and Statements of Works important to good process – Need to stay focused on getting systems utilised • Customer Hosted Systems – Have in house IT staff – Organisation Policies – Existing in house web systems • Cloud Based Systems – Quick Start Up Time – No need to have extensive IT staff – Upgrades Easy, always on the latest version
    5. 5. Selling Print over the Web
    6. 6. Ad Hoc
    7. 7. Catalogue, Non-Print, Kits
    8. 8. Design, Personalise, Cross Media
    9. 9. Analytics Reporting
    10. 10. Smart Sign
    11. 11. WHAT
    12. 12. #1 Manufacturer of Electrical Equipment • 100 plus data sheets for product lines • Data sheets subject to change • Network of Dealers across Australia
    13. 13. #1 Manufacturer of Electrical Equipment • 100 plus data sheets for product lines • Data sheets subject to change • Network of Dealers across Australia “Print” Provider • “Virtual” Warehouse for Datasheets • Dealers log into printers web site via link • Print, Personalisation, and delivery of datasheets • Statistics back to customer’s marketing department on usage.
    14. 14. #2 Car Manufacturer • Follow up letters & survey to recent buyers • Thank You letter & gift to survey respondents • Network of Dealers across Australia • Provide dealers with marketing collateral • Generate service reminders
    15. 15. #2 Car Manufacturer • Follow up letters & survey to recent buyers • Thank You letter & gift to survey respondents • Network of Dealers across Australia • Provide dealers with marketing collateral • Generate service reminders “Print” Provider • Mail out of thank you and welcome kit • Collects survey responses and sends letter/gift • Provides dealer network with collateral • Provides dealer network with direct mail capability
    16. 16. # 2A Car Manufacturer (Truck Division) • Wanted to drive revenue through sales of extended warranties on trucks • Limited resources inside marketing department
    17. 17. # 2A Car Manufacturer (Truck Division) • Wanted to drive revenue through sales of extended warranties on trucks • Limited resources inside marketing department “Print” Provider Mail /Email out of extended warranty to truck owners • Truck owners responds via web site or forms • Provider takes payments via web site • Takes a commission on extended warranties • Transfers money back to car/truck company
    18. 18. #3 Alcohol Distributor – Competitive sales environment – Wants to increase sales through Cocktail Promotion – Needs to localise collateral whilst maintaining brand integrity
    19. 19. #3 Alcohol Distributor – Competitive sales environment – Wants to increase sales through Cocktail Promotion – Needs to localise collateral whilst maintaining brand integrity “Print” Provider – Distributor’s Field Sales order direct from printer. – Printer ensures colours and brand integrity. – Localises prints using VDP technology – A way to help lock the competitor out
    20. 20. #4 Training Company • Course content can change with updated information • Number of course participants change per session. • Requires manuals, name tags, & place cards • Delivered to contract trainer, no central location
    21. 21. #4 Training Company • Course content can change with updated information • Number of course participants change per session. • Requires manuals, name tags, & place cards • Delivered to contract trainer, no central location “Print” Provider • Stores training material on line. • Creates training kits and sends to requested location • Personalises training manuals & materials to student & company. • Variable cost base to training company
    22. 22. #5 Retail Company • HQ sets in store marketing templates, local store can customise • Local store orders business cards and new staff kits from HQ • Kit comprises manuals, name badge, business cards & uniforms
    23. 23. #5 Retail Company • HQ sets in store marketing templates, local store can customise • Local store orders business cards and new staff kits from HQ • Kit comprises manuals, name badge, business cards & uniforms Printer Provides • Prints general and customised marketing pieces via w2p • Creates On Line Kit for new employees • Maintains inventory of non print items
    24. 24. What to do next ?
    25. 25. Talk to your customers Look for opportunities Watch competitors Talk to suppliers

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