Rivmixx Web Seeding Web Case Study

ENGAGING COMMUNITIES OF INTEREST FOR NEW MUSIC NETWORK MAGAZINE RIVMIXX

THE CHALLENGE
Rivmixx, a new, cool music network magazine asked us to help them...
Engage with communities of interest
Build credibility
Drive sign-ups

WHAT WE DID
We identified key online music communities
We observed how they communicated what t hey communicated and what they wanted...
Then we gave it to them.

HOW IT WORKED
We set up profiles on key music social networks, forums and online communities
We seeded relevant news, videos and links back to Rivmixx, driving website traffic and user sign-ups
We entered discussions and started conversations to build up trust and brand credibility

RESULTS We supported over 10 separate events and features in three months, identifying and engaging with each unique audience and driving user figures We also helped to build brand recognition and respect amongst target audiences... preparation for further communication*

Like what you see? Get in touch with us at: Email: [email_address] Twitter: @komodopr Tel: +44 207 680 5520

Rivmixx Web Seeding Web Case Study

by Komodo PR on Aug 03, 2009

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