ELEVATING THE WORLD’S LARGEST
PROVIDER OF ONLINE GAMING
SOFTWARE
MICROGAMING

THE CHALLENGE
Microgaming, the world’s largest provider
of online gaming software was undergoing a
major rebrand and asked if we could help…
Communicate the consolidation of all
brands under the Microgaming umbrella
Ensure share
of voice in trade and
mainstream media
Compete with listed competitors in business press

WHAT WE DID
With so much good news to talk about
we made sure we talked about it... Loud
and a lot!
We developed key messaging that was
kept consistent throughout all
communications - internal and
external
We gave Microgaming the voice of a
leader

HOW IT WORKED
We elevated Microgaming’s
visibility through:
• Maintaining a constant news flow
• An aggressive proactive press office
• New games rollout programme
• Announcing new operator deals and
company milestones
• Exciting and creative press events

RESULTS
We positioned Microgaming as a rightful leader within
the online gaming industry
We increased and maintained its share of voice in
gaming related media
We developed relationships and respect amongst both
the operators and the players
constant coverage in all key
We ensured
press from print, online, TV and
trade shows

Like what you see?
Get in touch with us at:
Email: info@komodopr.com
Twitter: @komodopr
Tel: +44 207 680 5520