Mpora T V Web Case Study

LAUNCHING SPINVOX, A REVOLUTIONARY NEW MOBILE SERVICE

THE CHALLENGE

Never one to shy away from a good challenge, we were asked to launch a completely new service, Spinvox - the world’s first voicemail-to-text-service.

The campaign needed to educate audiences and drive take-up of the SpinVox service among mobile users, retailers, distributors and businesses.

We got the message.

WHAT WE DID And devised a corporate programme to drive industry take-up We created a two pronged approach We targeted consumers to drive sales

HOW IT WORKED

We set up briefings with key influential ‘gate keepers’ to educate them and get their buy in for this new technology.

We then identified and created award entries for relevant awards, to build credibility...

We also set up an ambassador program and invited journalists to sign up to it.

RESULTS 90 pieces of national and trade coverage SpinVox won ‘ Best Innovative Service’ at the Mobile News Awards Christina Domecq was shortlisted for the ‘ Technology Entrepreneur of the Year’ at the UK Technology, Innovation and Growth Awards SpinVox was named one of the UK’s Top 50 to Watch by Real Business magazine 73 high profile journalists signed up as part of ambassador programme Over 80% of all consumers who trialled the service went on to sign up Distribution deals with 3 Mobile, The Carphone Warehouse, The Link, Comet, Hugh Symons and 4u Business were set up Our PR campaign was such a success we won the CNET Awards

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