Prof. Ulrich Weinberg - 5. Würzburger Wirtschaftssymposium

Design Thinking – multidisziplinäre Innovationsteams als Brücken zwischen Hochschule und Industrie Prof Ulrich Weinberg, Nov. 2008 . |

Prof. Ulrich Weinberg 3 Art and design diploma Specialized in 3D computer animation since 1986 Mental Images, Art & Com, etc. Projects for ARD, BMW, Daimler, Telekom, ZDF, etc. Founder of TERRATOOLS and CYPARADE: 3D interaction, visualization, simulation, computer games Professor for computer animation since 1994 at HFF Film & Television University, Babelsberg Vice President of HFF (1996–98 & 2005-06) Director of DMI Digital Media Institute at HFF Director of n_space – innovation competence center initiative Programme Director of INSIGHT OUT on Digital Cinema and HDTV Director of Chinese-German Summer Academy on short ﬁlm production Visiting Professor at CUC Communication University of China, Beijing Director of HPI School of Design Thinking since June 2007 HPI School of Design Thinking | Prof. Uli Weinberg

HPI Hasso Plattner Institute 4 Private University Founded in 1998 Cooperation with Potsdam University Focus: Software Systems Engineering ~500 students HPI School of Design Thinking | Prof. Uli Weinberg

Hasso Plattner Institute of Design Stanford - d.school 5 Founded 2005 at Stanford University, California Driven by Mechanical Engineering-, Computer Science-, Industrial Design- and Business-Department One year course Innovation driven Open to all disciplines Stanford, Entrance d.school, Sweet Hall Prof. David Kelley (Industrial Design) Prof. Larry Leifer (Mechanical Engineering) Prof. Terry Winograd (Computer Science) HPI School of Design Thinking | Prof. Uli Weinberg

SAP DST Design Services Team 6 Drive company- wide adoption of design-led innovation in all products and services HPI School of Design Thinking | Prof. Uli Weinberg

HPI School of Design Thinking 7 Founded May 2007 at HPI, Potsdam Two semester course Innovation driven Open to all disciplines No student fees School of Design Thinking, Potsdam Prof. Hasso Plattner Prof. Christoph Meinel Prof. Ulrich Weinberg HPI School of Design Thinking | Prof. Uli Weinberg

8 Enterprise Platforms Internet-Technologies HPI School of Design Thinking | Prof. Uli Weinberg Computer Graphics Crossing Disciplines Operating Systems Business Processes Communication Systems HPI - School of Design Thinking Software-Architectures Information Systems Departments of other Univ.

The first year 9 40 Students from 30 disciplines and 17 Universities 8 Professors und 8 Assistents from Berliner / Brandenburg Universities HPI School of Design Thinking | Prof. Uli Weinberg

The first year 10 Multidisciplinary Design-Thinking-Classes: American studies Environmental Design Modern history Architecture European Media Sciences Philosophy Art History Fine Arts Physics Audio Engineering Gender Studies Political Sciences AV Media Sciences Indian Philology Social Sciences Biology / Chemistry Industrial Design Production Design Business Innovation IT-Systems Engineering Micro Economics Computer Science Journalism Macro Economics Cultural Sciences Legal Studies Economics Medical Studies HPI School of Design Thinking | Prof. Uli Weinberg

Three Core Elements 11 Multidisciplinary Teams Design Thinking Process Variable Space HPI School of Design Thinking | Prof. Uli Weinberg

Designing Innovation 12 TECHNOLOGY BUSINESS (feasability) (viability) INNOVATION HUMAN VALUES (usability, desirability) HPI School of Design Thinking | Prof. Uli Weinberg

DESIGN THINKING – The Process 13 Through iteration to innovation DEFINE HPI School of Design Thinking | Prof. Uli Weinberg

Open to all Disciplines Diploma / MA / PhD 14 + D-School Certificate Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD + D-School Certificate ENGINEERING DESIGN INDUSTRY Diploma / MA / PhD + D-School Certificate MEDICINE FILM / TV / BIOLOGY Diploma / MA / PhD + D-School Certificate EDUCATION BUSINESS Diploma / MA / PhD HUMANITIES + D-School Certificate Diploma / MA / PhD + D-School Certificate Diploma / MA / PhD HPI School of Design Thinking | Prof. Uli Weinberg + D-School Certificate

T-Shaped People 15 DESIGN THINKING ANALYTICAL THINKING HPI School of Design Thinking | Prof. Uli Weinberg

Team D-School 16 Core team: Director Secretary 3 Assistants 2 Student Assistants Teaching Team: 7 Professors (HPI and other Universities) 6 Teaching Assistants 2 Consultants Guest Teachers / Experts HPI School of Design Thinking | Prof. Uli Weinberg

Teaching Team 2008/09 17 HPI School of Design Thinking | Prof. Uli Weinberg

Timetable 2008-2009 18 today Workshop on DST-Workshop Design Thinking Train the Semester Final Trainers Presentation Presentation CeBIT D-Camp 3-week 6-week 12-week 2009 Winter Semester Summer Semester HPI School of Design Thinking | Prof. Uli Weinberg

Classes 2007/08 19 Bridging Generations Innovating for the base of the social pyramid Media reconsidered HPI School of Design Thinking | Prof. Uli Weinberg

Team work 20 HPI School of Design Thinking | Prof. Uli Weinberg

CeBIT 2008 Design Challenges 21 Live design challenges at CeBIT 2008

12-Weeks Classes 2008 22 ENABLE ! TRANSFORM ! RECONSIDER ! HPI School of Design Thinking | Prof. Uli Weinberg

12-Weeks Project partners 2008 23 ENABLE! TRANSFORM! RECONSIDER! 9 Projects with 13 external Partners

Class ENABLE ! 24 E1 How might we provide a higher level of autonomy to mentally disabled people within areas of public life? Special Olympics Germany, Lernmobil E2 How might we enhance personal supply chains for retail customers regarding cost-effective-ness, con- venience, and sustainability? METRO Group E3 How might we help people to turn their social empathy into indi- vidual action ? betterplace.org HPI School of Design Thinking | Prof. Uli Weinberg

Class TRANSFORM ! 25 T1 How might we enable spontaneous & secure interactions between people who don’t know each other ? Bundesdruckerei/D-Trust / T-Mobile T2 How might we, regarding the scarcity of global resources, enable consumers to make use of the many energy saving solutions in their private households ? Siemens / Vattenfall T3 How might a congress look like, which motivates decision makers to act sustainably in their organization ? B.A.U.M. e.V. HPI School of Design Thinking | Prof. Uli Weinberg

Class RECONSIDER ! 26 R1 How might we generate new revenues with alternative usage models of existings fairgrounds ? Deutsche Messe AG R2 How might we enable individuals to ﬁnd things that matter like a unique living space or an appropriate apprenticeship in their respective social context? Bundesagentur für Arbeit / Immobilienscout24 R3 How might we enhance the authoring process for TV-series? Grundy UFA HPI School of Design Thinking | Prof. Uli Weinberg

Grundy/UFA adapts Design Thinking 27 HPI School of Design Thinking | Prof. Uli Weinberg

TV Series Authoring 28 HPI School of Design Thinking | Prof. Uli Weinberg

Don´t Wait. Innovate. Hasso-Plattner-Institut School of Design Thinking Campus Griebnitzsee, PO-Box 900460 14440 Potsdam, Germany Phone: +49-331-97992-530 Fax: +49-331-97992-539 office-d-school@hpi.uni-potsdam.de http: www.hpi.uni-potsdam.de |

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Prof. Ulrich Weinberg - 5. Würzburger Wirtschaftssymposium

by Kolja Hebenstreit on Nov 21, 2008

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Prof. Ulrich Weinberg - 5. Würzburger Wirtschaftssymposium — Presentation Transcript