Design Thinking –
multidisziplinäre Innovationsteams
als Brücken zwischen
Hochschule und Industrie
Prof Ulrich Weinberg, Nov. 2008
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Prof. Ulrich Weinberg
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Art and design diploma
Specialized in 3D computer animation since 1986
Mental Images, Art & Com, etc.
Projects for ARD, BMW, Daimler, Telekom, ZDF, etc.
Founder of TERRATOOLS and CYPARADE:
3D interaction, visualization, simulation, computer games
Professor for computer animation since 1994 at HFF Film & Television
University, Babelsberg
Vice President of HFF (1996–98 & 2005-06)
Director of DMI Digital Media Institute at HFF
Director of n_space – innovation competence center initiative
Programme Director of INSIGHT OUT on Digital Cinema and HDTV
Director of Chinese-German Summer Academy on short film production
Visiting Professor at CUC Communication University of China, Beijing
Director of HPI School of Design Thinking since June 2007
HPI School of Design Thinking | Prof. Uli Weinberg

HPI Hasso Plattner Institute
4
Private University
Founded in 1998
Cooperation with Potsdam University
Focus: Software Systems Engineering
~500 students
HPI School of Design Thinking | Prof. Uli Weinberg

Hasso Plattner Institute of Design
Stanford - d.school
5
Founded 2005 at Stanford University, California
Driven by Mechanical Engineering-, Computer Science-,
Industrial Design- and Business-Department
One year course
Innovation driven
Open to all disciplines
Stanford, Entrance d.school, Sweet Hall
Prof. David Kelley (Industrial Design) Prof. Larry Leifer (Mechanical Engineering) Prof. Terry Winograd (Computer Science)
HPI School of Design Thinking | Prof. Uli Weinberg

SAP DST Design Services Team
6
Drive company-
wide adoption
of design-led
innovation in
all products
and services
HPI School of Design Thinking | Prof. Uli Weinberg

HPI School of Design Thinking
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Founded May 2007 at HPI, Potsdam
Two semester course
Innovation driven
Open to all disciplines
No student fees
School of Design Thinking, Potsdam
Prof. Hasso Plattner Prof. Christoph Meinel Prof. Ulrich Weinberg
HPI School of Design Thinking | Prof. Uli Weinberg

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Enterprise Platforms
Internet-Technologies
HPI School of Design Thinking | Prof. Uli Weinberg
Computer Graphics
Crossing Disciplines
Operating Systems
Business Processes
Communication Systems
HPI - School of Design Thinking
Software-Architectures
Information Systems
Departments of other Univ.

The first year
9
40 Students from 30 disciplines and 17 Universities
8 Professors und 8 Assistents from Berliner / Brandenburg Universities
HPI School of Design Thinking | Prof. Uli Weinberg

The first year
10 Multidisciplinary Design-Thinking-Classes:
American studies Environmental Design Modern history
Architecture European Media Sciences Philosophy
Art History Fine Arts Physics
Audio Engineering Gender Studies Political Sciences
AV Media Sciences Indian Philology Social Sciences
Biology / Chemistry Industrial Design Production Design
Business Innovation IT-Systems Engineering Micro Economics
Computer Science Journalism Macro Economics
Cultural Sciences Legal Studies
Economics Medical Studies
HPI School of Design Thinking | Prof. Uli Weinberg

Three Core Elements
11 Multidisciplinary Teams
Design Thinking Process Variable Space
HPI School of Design Thinking | Prof. Uli Weinberg

Designing Innovation
12
TECHNOLOGY BUSINESS
(feasability) (viability)
INNOVATION
HUMAN VALUES
(usability, desirability)
HPI School of Design Thinking | Prof. Uli Weinberg

DESIGN THINKING – The Process
13
Through iteration to innovation
DEFINE
HPI School of Design Thinking | Prof. Uli Weinberg

Open to all Disciplines
Diploma / MA / PhD
14 + D-School Certificate
Diploma / MA / PhD
+ D-School Certificate
Diploma / MA / PhD
+ D-School Certificate ENGINEERING
DESIGN INDUSTRY
Diploma / MA / PhD
+ D-School Certificate
MEDICINE
FILM / TV
/ BIOLOGY
Diploma / MA / PhD
+ D-School Certificate
EDUCATION BUSINESS
Diploma / MA / PhD
HUMANITIES
+ D-School Certificate
Diploma / MA / PhD
+ D-School Certificate
Diploma / MA / PhD
HPI School of Design Thinking | Prof. Uli Weinberg + D-School Certificate

T-Shaped People
15
DESIGN THINKING
ANALYTICAL THINKING
HPI School of Design Thinking | Prof. Uli Weinberg

Team D-School
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Core team:
Director
Secretary
3 Assistants
2 Student Assistants
Teaching Team:
7 Professors (HPI and other Universities)
6 Teaching Assistants
2 Consultants
Guest Teachers / Experts
HPI School of Design Thinking | Prof. Uli Weinberg

Teaching Team 2008/09
17
HPI School of Design Thinking | Prof. Uli Weinberg

Timetable 2008-2009
18
today
Workshop on
DST-Workshop Design Thinking
Train the Semester Final
Trainers Presentation Presentation
CeBIT
D-Camp 3-week 6-week 12-week
2009
Winter Semester Summer Semester
HPI School of Design Thinking | Prof. Uli Weinberg

Classes 2007/08
19
Bridging Generations
Innovating for the base of the social pyramid
Media reconsidered
HPI School of Design Thinking | Prof. Uli Weinberg

Team work
20
HPI School of Design Thinking | Prof. Uli Weinberg

CeBIT 2008 Design Challenges
21
Live design challenges at CeBIT 2008

12-Weeks Classes 2008
22
ENABLE !
TRANSFORM !
RECONSIDER !
HPI School of Design Thinking | Prof. Uli Weinberg

12-Weeks Project partners 2008
23
ENABLE! TRANSFORM! RECONSIDER!
9 Projects with 13 external Partners

Class ENABLE !
24
E1 How might we provide a higher
level of autonomy to mentally
disabled people within areas of
public life?
Special Olympics Germany, Lernmobil
E2 How might we enhance personal
supply chains for retail customers
regarding cost-effective-ness, con-
venience, and sustainability?
METRO Group
E3 How might we help people to
turn their social empathy into indi-
vidual action ?
betterplace.org
HPI School of Design Thinking | Prof. Uli Weinberg

Class TRANSFORM !
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T1 How might we enable
spontaneous & secure interactions
between people who don’t know
each other ?
Bundesdruckerei/D-Trust / T-Mobile
T2 How might we, regarding the
scarcity of global resources, enable
consumers to make use of the many
energy saving solutions in their
private households ?
Siemens / Vattenfall
T3 How might a congress look like,
which motivates decision makers to
act sustainably in their organization ?
B.A.U.M. e.V.
HPI School of Design Thinking | Prof. Uli Weinberg

Class RECONSIDER !
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R1 How might we generate new
revenues with alternative usage
models of existings fairgrounds ?
Deutsche Messe AG
R2 How might we enable individuals
to find things that matter like a
unique living space or an appropriate
apprenticeship in their respective
social context?
Bundesagentur für Arbeit / Immobilienscout24
R3 How might we enhance the
authoring process for TV-series?
Grundy UFA
HPI School of Design Thinking | Prof. Uli Weinberg

Grundy/UFA adapts
Design Thinking
27
HPI School of Design Thinking | Prof. Uli Weinberg

TV Series Authoring
28
HPI School of Design Thinking | Prof. Uli Weinberg

Don´t Wait.
Innovate.
Hasso-Plattner-Institut
School of Design Thinking
Campus Griebnitzsee, PO-Box 900460
14440 Potsdam, Germany
Phone: +49-331-97992-530
Fax: +49-331-97992-539
office-d-school@hpi.uni-potsdam.de
http: www.hpi.uni-potsdam.de
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