Koinup Techgaragel Pitch for Rome

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Koinup Techgaragel Pitch for Rome

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Koinup Techgaragel Pitch for Rome

  1. 1. Koinup, the 1 st social network that connects all the people from virtual worlds and make access and the discovery of virtual worlds easier.
  2. 2. Pitch <ul><li>Koinup </li></ul><ul><li>Social network for virtual world people </li></ul><ul><ul><li>20K members, 100K unique visitors </li></ul></ul><ul><li>The virtual worlds market </li></ul><ul><li>100M active users (2008 ) </li></ul><ul><ul><li>VC Investment 700M $ (2008) </li></ul></ul><ul><li>Business model </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Premium Accounts </li></ul></ul><ul><ul><li>Branded channels </li></ul></ul>
  3. 3. <ul><li>Pierluigi Casolari </li></ul><ul><li>founder,CEO </li></ul><ul><ul><li>Technological journalist </li></ul></ul><ul><ul><li>New media and web consultant </li></ul></ul><ul><ul><li>Web marketing lecturer </li></ul></ul><ul><li>Edoardo Turelli </li></ul><ul><li>founder, CTO </li></ul><ul><ul><li>Database and platform architect </li></ul></ul><ul><ul><li>Consultant for SEO </li></ul></ul>Founders
  4. 4. Media hype Second Life break out (2006-07) Mass “adoption” VWs reach the masses (2008-09 ) Next? 80% of internet users in VWs (2010-11)     Virtual Worlds Market
  5. 5. The expert says “ Take one avatar and cross many virtual worlds, this is the virtual world future” (M. Kingdon, Linden Lab CEO)
  6. 6. The pain: un-connected virtual worlds Walled Gardens Virtual worlds are unconnected . Do they need a bridge? Portability People have “identities” in many virtual worlds. How do they manage “virtual life” ? Community Photographers on Flickr, professionals on Linkedin … and the virtual world people?
  7. 7. The social network for… Sharing your virtual life The “best” of virtual worlds “ Managing” your virtual identities The solution
  8. 8.   Competitors What is it? Strength Weakness News aggregator for virtual worlds Social network for avatars Appeal, graphic, web positioning Various features, business models Our brand, community, marketing lack of community, features Web positioning, marketing Social media for virtual worlds User generated contents
  9. 9. <ul><li>Numbers </li></ul><ul><ul><li>20K members </li></ul></ul><ul><ul><li>100K visitors (month) </li></ul></ul><ul><ul><li>Growth 5-7% </li></ul></ul><ul><li>Timeline </li></ul><ul><ul><li>Founding (2007) </li></ul></ul><ul><ul><li>ex. 500K visitors (2009) </li></ul></ul><ul><ul><li>ex. 4M visitors (2010) </li></ul></ul>Results Growth of membership
  10. 10. <ul><li>Marketing Strategy </li></ul><ul><ul><li>Search Engine Optimization   </li></ul></ul><ul><ul><li>Strategic Partnership </li></ul></ul><ul><ul><li>Media partnership </li></ul></ul><ul><ul><ul><li>Digital PR </li></ul></ul></ul><ul><ul><ul><li>Sponsorship </li></ul></ul></ul><ul><ul><li>VWs campaigns & events </li></ul></ul><ul><ul><li>  Viral Marketing </li></ul></ul>Marketing Plans
  11. 11. Advertising Google adsense Self service advertising Premium Account for power users and most active virtual world people Branded Channels High cost community products for company targeting VWs   Business model

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