Media hype Second Life break out (2006-07) Mass “adoption” VWs reach the masses (2008-09 ) Next? 80% of internet users in VWs (2010-11) Virtual Worlds Market
The expert says “ Take one avatar and cross many virtual worlds, this is the virtual world future” (M. Kingdon, Linden Lab CEO)
The pain: un-connected virtual worlds Walled Gardens Virtual worlds are unconnected . Do they need a bridge? Portability People have “identities” in many virtual worlds. How do they manage “virtual life” ? Community Photographers on Flickr, professionals on Linkedin … and the virtual world people?
The social network for… Sharing your virtual life The “best” of virtual worlds “ Managing” your virtual identities The solution
Competitors What is it? Strength Weakness News aggregator for virtual worlds Social network for avatars Appeal, graphic, web positioning Various features, business models Our brand, community, marketing lack of community, features Web positioning, marketing Social media for virtual worlds User generated contents
Advertising Google adsense Self service advertising Premium Account for power users and most active virtual world people Branded Channels High cost community products for company targeting VWs Business model