KCCD Presents: Maximizing Social Media


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The Kogod Center for Career Development - along with the Marketing & Communications team - shares tips on how to use social media for your job search and networking. Some information on the social media marketing industry is included as well.

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  • * Miami-based cigar distribution company profiled in the NYT
  • These are tasks the agency undertook to get this project up and running. Then they had to train EPC employees to take over these tasks.
  • It’s like having a business card
  • KCCD Presents: Maximizing Social Media

    1. 1. MAXIMIZING SOCIAL MEDIAMarch 30, 2010<br />
    2. 2. Agenda<br />Why Social Networking?<br />Social Networking Tools<br />LinkedIn<br />Facebook<br />Twitter<br />Social Media Marketing in Practice<br />
    3. 3. Why Social Networking?<br />Employers are looking for individuals for have social networking skills<br />In 2008, users spent more time on social networking sites and blogs than personal email!<br />More than 1/3 of employers expect to utilize social networking in 2009-10 recruiting<br />
    4. 4. LinkedIn<br />How many of you have a Facebook account?<br />If you do, you must join LinkedIn!<br />Excellent professional networking site<br />Designed to connect you with individuals in your field of interest<br />Over 55 million users in 200 countries<br />Representatives from all Fortune 500 companies represented<br />Source: http://press.linkedin.com<br />
    5. 5. Connections, Connections, Connections…<br />The more LinkedIn connections you build, the greater impact of the “network effect”<br />2nd degree connections – “people who know people that you know”<br />LinkedIn offers several easy ways to expand your connection set<br />Search functionality<br />Importing of contacts from a personal email account<br />
    6. 6. Elements of a Strong Profile<br />Summary of your professional experience and skills<br />Specialties<br />Education<br />Work History<br />Recommendations<br />Groups (Kogod, Kogod Alumni)<br />Professional Photo<br />
    7. 7. Additional Profile Tips<br />Use headline feature to keep contacts abreast of your search<br />Create a customized URL and public profile<br />Link to Twitter handle<br />Add relevant websites/blog<br />
    8. 8. When Can I Use LinkedIn?<br />Career Exploration<br />Informational interviews<br />Job/Internship Search<br />“Getting in front” of your search<br />Following up with an employer<br />Beyond Kogod<br />Networking is a lifelong process<br />LinkedIn provides avenue to continuously cultivate and tap into your network!<br />
    9. 9. LinkedIn Company Search<br />Not only can you use LinkedIn to search for individuals of interest, but also companies of interest!<br />Company search gives you access to:<br />Organization new hires<br />Common job titles<br />Employee career paths<br />Demographic information<br />
    10. 10. How Can I Get Started?<br />http://grads.linkedin.com<br />Strong LinkedIn profiles of recent graduates<br />Tips on completing your profile, getting connected, and obtaining recommendations<br />Want more? Visit the KCCD!<br />
    11. 11. Facebook<br />World’s largest social networking site – over 350 million users<br />Targeted toward more of social use, however still has value for job seeker<br />True value lies in the size and scope of Facebook network<br />
    12. 12. Facebook – Useful Tips<br />Utilize “status bar” to your advantage<br />Become a fan of organizations of interest<br />Post your resume to your profile<br />Facebook has a number of useful applications for the job seeker including:<br />Various job search engines<br />Testimonials<br />My LinkedIn Profile<br />Sources: http://www.collegerecruiter.com/career-counselors/2009/04/using_facebook_in_your_job_search.php<br />http://www.keppiecareers.com/2009/04/14/facebook-applications-for-your-job-search/<br />
    13. 13. Managing Your “Digital Dirt”<br />Facebook can be an asset in your search, but it can also be a detriment if not used properly<br />Clean up your profile so there is nothing present that you would not an employer to see<br />Review your privacy settings and view your public profile <br />
    14. 14. Twitter – An Overview<br />Social networking website that disseminates information through “tweets”<br />Tweets = 140 characters or less<br />Provide a glimpse into what individuals in industries of interest of reading, attending, saying, etc.<br />Utilized by recruiters, executives, professionals, and mentors<br />Source: http://www.twitip.com/leverage-twitter-for-your-job-search<br />
    15. 15. Twitter – Getting Started<br />Concept of “following” others and being followed<br />Create a professional Twitter “handle” (i.e. AmitPuri)<br />Use Twitter’s search feature to find individuals and organizations of interest<br />Begin tweeting! Share ideas, articles, links of professional interest<br />Source: http://www.twitip.com/leverage-twitter-for-your-job-search<br />
    16. 16. Twitter – Job Search<br />http://www.twitjobsearch.com<br />Site allows you to “follow” agencies/organizations posting jobs (i.e. Washington Post, Simply Hired)<br />Upload your resume!<br />Ability to set up RSS feed for job queries to receive real-time updates<br />
    17. 17. Summary/Wrap-Up<br />Social networking is a phenomenon that is here to stay<br />Take advantage of these resources as a means to connect with those you otherwise would not be able to<br />Remember, the majority of jobs are uncovered through networking<br />Need help? Visit the KCCD!<br />
    18. 18. Social Media Marketing<br />
    19. 19. Fortune 500 Company <br />Case Study:<br />
    20. 20. Starbucks used social media to turn a corner<br /><ul><li> Company was slipping in early 2008
    21. 21. MyStarbucksIdea.com in July 2008
    22. 22. 180,000 registered users; 50 ideas implemented
    23. 23. 5.7M Facebook fans
    24. 24. “Free Pastry Day” last summer
    25. 25. Stop spread of misinformation
    26. 26. iPhone apps, Foursquare</li></li></ul><li>Meet Brad Nelson, Starbucks’ Tweeter-in-Chief<br />Twitter account managed by 28 year-old former barista-turned-IT employee<br />775,000 Twitter followers<br />Week-long cross-country trip to launch Via instant coffee; had a video Web series<br />Got 200 haiku submissions within an hour for Starbucks Gold Card promotion <br />
    27. 27. Small BusinessMan<br />Case Study:<br />
    28. 28. Gary Vaynerchuk transforms his business with Web video, Twitter <br /><ul><li> Co-owner of Wine Library, a retail shop in Springfield, New Jersey
    29. 29. Host of Wine Library TV, a daily internet webcast with 90,000 viewers
    30. 30. In March 2009, signed a 10-book deal with HarperStudio for more than $1M; first book in October
    31. 31. Created VaynerMedia consulting firm for personal & consumer branding
    32. 32. Clients include the NY Jets, NJ Nets, NHL, among others.</li></li></ul><li>Case Study:<br />Startup<br />
    33. 33. EPC Cigar Company <br /><ul><li>EPC launched business in April 2009
    34. 34. Social media is cost-effective marketing strategy
    35. 35. Allowed them to communicate directly with customers
    36. 36. Outcome: EPC discovered through Web analytics that 1/3 of site visitors aren’t from U.S.</li></li></ul><li>Agency’s To-Do List<br /><ul><li>Create a Web page that lists retailers whosell EPC cigars, with Google Maps indicating their locations
    37. 37. List of 1,000+ places to smoke, with user-generated recommendations and input from Cigar Places, a Web site for cigar enthusiasts
    38. 38. Develop an iPhone application to feature cigar-friendly places
    39. 39. Create EPC’s Flickrphotostream, Facebook page (860+ fans), Twitter account (315+ followers)</li></li></ul><li>Common responsibilities <br />Content creation<br />Copywriting<br />Multimedia <br />Social networking across multiple platforms<br />E-mail marketing<br />CRM-focused <br />Technology enthusiasts <br />Strong writers <br />Creative<br />Designers <br />Basic programming<br />Who should apply?<br />
    40. 40. KannanJayaprakash Interns with IBM<br />He made this video for distribution through social networks to promote Global Pulse 2010.<br />
    41. 41. (Almost) everyone should practice personal branding<br /><ul><li>Market yourself to others
    42. 42. Even playing field
    43. 43. Set goals, write a personal mission
    44. 44. Position yourself as proficient in a specific skill
    45. 45. Keep in touch with your network, build contacts and “social equity” </li>