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KCCD Presents: Maximizing Social Media

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The Kogod Center for Career Development - along with the Marketing & Communications team - shares tips on how to use social media for your job search and networking. Some information on the social …

The Kogod Center for Career Development - along with the Marketing & Communications team - shares tips on how to use social media for your job search and networking. Some information on the social media marketing industry is included as well.

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  • * Miami-based cigar distribution company profiled in the NYT
  • These are tasks the agency undertook to get this project up and running. Then they had to train EPC employees to take over these tasks.
  • It’s like having a business card
  • Transcript

    • 1. MAXIMIZING SOCIAL MEDIAMarch 30, 2010
    • 2. Agenda
      Why Social Networking?
      Social Networking Tools
      LinkedIn
      Facebook
      Twitter
      Social Media Marketing in Practice
    • 3. Why Social Networking?
      Employers are looking for individuals for have social networking skills
      In 2008, users spent more time on social networking sites and blogs than personal email!
      More than 1/3 of employers expect to utilize social networking in 2009-10 recruiting
    • 4. LinkedIn
      How many of you have a Facebook account?
      If you do, you must join LinkedIn!
      Excellent professional networking site
      Designed to connect you with individuals in your field of interest
      Over 55 million users in 200 countries
      Representatives from all Fortune 500 companies represented
      Source: http://press.linkedin.com
    • 5. Connections, Connections, Connections…
      The more LinkedIn connections you build, the greater impact of the “network effect”
      2nd degree connections – “people who know people that you know”
      LinkedIn offers several easy ways to expand your connection set
      Search functionality
      Importing of contacts from a personal email account
    • 6. Elements of a Strong Profile
      Summary of your professional experience and skills
      Specialties
      Education
      Work History
      Recommendations
      Groups (Kogod, Kogod Alumni)
      Professional Photo
    • 7. Additional Profile Tips
      Use headline feature to keep contacts abreast of your search
      Create a customized URL and public profile
      Link to Twitter handle
      Add relevant websites/blog
    • 8. When Can I Use LinkedIn?
      Career Exploration
      Informational interviews
      Job/Internship Search
      “Getting in front” of your search
      Following up with an employer
      Beyond Kogod
      Networking is a lifelong process
      LinkedIn provides avenue to continuously cultivate and tap into your network!
    • 9. LinkedIn Company Search
      Not only can you use LinkedIn to search for individuals of interest, but also companies of interest!
      Company search gives you access to:
      Organization new hires
      Common job titles
      Employee career paths
      Demographic information
    • 10. How Can I Get Started?
      http://grads.linkedin.com
      Strong LinkedIn profiles of recent graduates
      Tips on completing your profile, getting connected, and obtaining recommendations
      Want more? Visit the KCCD!
    • 11. Facebook
      World’s largest social networking site – over 350 million users
      Targeted toward more of social use, however still has value for job seeker
      True value lies in the size and scope of Facebook network
    • 12. Facebook – Useful Tips
      Utilize “status bar” to your advantage
      Become a fan of organizations of interest
      Post your resume to your profile
      Facebook has a number of useful applications for the job seeker including:
      Various job search engines
      Testimonials
      My LinkedIn Profile
      Sources: http://www.collegerecruiter.com/career-counselors/2009/04/using_facebook_in_your_job_search.php
      http://www.keppiecareers.com/2009/04/14/facebook-applications-for-your-job-search/
    • 13. Managing Your “Digital Dirt”
      Facebook can be an asset in your search, but it can also be a detriment if not used properly
      Clean up your profile so there is nothing present that you would not an employer to see
      Review your privacy settings and view your public profile
    • 14. Twitter – An Overview
      Social networking website that disseminates information through “tweets”
      Tweets = 140 characters or less
      Provide a glimpse into what individuals in industries of interest of reading, attending, saying, etc.
      Utilized by recruiters, executives, professionals, and mentors
      Source: http://www.twitip.com/leverage-twitter-for-your-job-search
    • 15. Twitter – Getting Started
      Concept of “following” others and being followed
      Create a professional Twitter “handle” (i.e. AmitPuri)
      Use Twitter’s search feature to find individuals and organizations of interest
      Begin tweeting! Share ideas, articles, links of professional interest
      Source: http://www.twitip.com/leverage-twitter-for-your-job-search
    • 16. Twitter – Job Search
      http://www.twitjobsearch.com
      Site allows you to “follow” agencies/organizations posting jobs (i.e. Washington Post, Simply Hired)
      Upload your resume!
      Ability to set up RSS feed for job queries to receive real-time updates
    • 17. Summary/Wrap-Up
      Social networking is a phenomenon that is here to stay
      Take advantage of these resources as a means to connect with those you otherwise would not be able to
      Remember, the majority of jobs are uncovered through networking
      Need help? Visit the KCCD!
    • 18. Social Media Marketing
    • 19. Fortune 500 Company
      Case Study:
    • 20. Starbucks used social media to turn a corner
      • Company was slipping in early 2008
      • 21. MyStarbucksIdea.com in July 2008
      • 22. 180,000 registered users; 50 ideas implemented
      • 23. 5.7M Facebook fans
      • 24. “Free Pastry Day” last summer
      • 25. Stop spread of misinformation
      • 26. iPhone apps, Foursquare
    • Meet Brad Nelson, Starbucks’ Tweeter-in-Chief
      Twitter account managed by 28 year-old former barista-turned-IT employee
      775,000 Twitter followers
      Week-long cross-country trip to launch Via instant coffee; had a video Web series
      Got 200 haiku submissions within an hour for Starbucks Gold Card promotion
    • 27. Small BusinessMan
      Case Study:
    • 28. Gary Vaynerchuk transforms his business with Web video, Twitter
      • Co-owner of Wine Library, a retail shop in Springfield, New Jersey
      • 29. Host of Wine Library TV, a daily internet webcast with 90,000 viewers
      • 30. In March 2009, signed a 10-book deal with HarperStudio for more than $1M; first book in October
      • 31. Created VaynerMedia consulting firm for personal & consumer branding
      • 32. Clients include the NY Jets, NJ Nets, NHL, among others.
    • Case Study:
      Startup
    • 33. EPC Cigar Company
      • EPC launched business in April 2009
      • 34. Social media is cost-effective marketing strategy
      • 35. Allowed them to communicate directly with customers
      • 36. Outcome: EPC discovered through Web analytics that 1/3 of site visitors aren’t from U.S.
    • Agency’s To-Do List
      • Create a Web page that lists retailers whosell EPC cigars, with Google Maps indicating their locations
      • 37. List of 1,000+ places to smoke, with user-generated recommendations and input from Cigar Places, a Web site for cigar enthusiasts
      • 38. Develop an iPhone application to feature cigar-friendly places
      • 39. Create EPC’s Flickrphotostream, Facebook page (860+ fans), Twitter account (315+ followers)
    • Common responsibilities
      Content creation
      Copywriting
      Multimedia
      Social networking across multiple platforms
      E-mail marketing
      CRM-focused
      Technology enthusiasts
      Strong writers
      Creative
      Designers
      Basic programming
      Who should apply?
    • 40. KannanJayaprakash Interns with IBM
      He made this video for distribution through social networks to promote Global Pulse 2010.
    • 41. (Almost) everyone should practice personal branding
      • Market yourself to others
      • 42. Even playing field
      • 43. Set goals, write a personal mission
      • 44. Position yourself as proficient in a specific skill
      • 45. Keep in touch with your network, build contacts and “social equity”