Your SlideShare is downloading. ×
Kognitio & AVS Digital Marketing Analytics Web Briefing Slides
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Kognitio & AVS Digital Marketing Analytics Web Briefing Slides

228
views

Published on

This web briefing explores how marketing organizations can cope with the onslaught of data from the web, social media, point-of-sale and back-end systems by using an innovative Big Data technology …

This web briefing explores how marketing organizations can cope with the onslaught of data from the web, social media, point-of-sale and back-end systems by using an innovative Big Data technology that can optimize impact assessment, attribution, prediction and forecasting in a multi-channel environment.

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
228
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital Marketing Analytics:Put your data to work@Kognitio @BizVizWizJoin the discussion: #DigiMktSlides on SlideShare:http://www.slideshare.net/Kognitio/kognitio-avs-digital-marketing-analytics-webinar
  • 2. Digital Marketing Analytics: Put your data to workwww.kognitio.comwww.avs.com@Kognitio @BizVizWizJoin the discussion: #DigiMktWelcome! Thank you for joining today’s session!The web seminar will start momentarily. Feel free to use the Q & A feature(We will email you a link to the slides)Slides on SlideShare: http://www.slideshare.net/Kognitio
  • 3. Nigel Sanctuarynigel.sactuary@kognitio.com@KognitioSteve Sukmansteve@avs.com@BizVizWizAn introduction to in‐memory analytics and data visualization technology for the marketing industry Slides on SlideShare: http://www.slideshare.net/Kognitio
  • 4. @Kognitio @BizVizWiz #DigiMkt 4Digital Marketing AnalyticsAddressing the challenges of digital marketing and its contextAddressing the challenges presented by packaged solutionsAddressing the Challenges presented by collecting and using digital marketing dataVisualising the insight and impact of digital marketing
  • 5. @Kognitio @BizVizWiz #DigiMkt 5Managing the customers digital presenceCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization
  • 6. @Kognitio @BizVizWiz #DigiMkt 6
  • 7. @Kognitio @BizVizWiz #DigiMkt 7AnalysisServerCase Study: (Not Nike, but just as big)MPPAnalyticalData PlatformMPPAnalyticalData PlatformCollectionServer
  • 8. @Kognitio @BizVizWiz #DigiMkt 8
  • 9. @Kognitio @BizVizWiz #DigiMkt 9Expanding the scope
  • 10. @Kognitio @BizVizWiz #DigiMkt 10Expanding the breadthOperationalActionsSalesTransactionsWeb ActivityCompetitoradvertisingSeasonMarket ConditionsFuel PricesUnemploymentratesOther economicfactorsConsumerConfidenceAttributionOptimisationAllocation1 2 3BusinessOutcomesConsumerResponseSearchOnline ChatterStore VisitsPurchasingUnit SalesRevenueMarginsService StandardsCustomer Lifetime ValueMarketingActionsNative contentSocial MediaPaid searchOnline displayMobile AppsEarnedMediaPricingPromotionsCustomerserviceBroadcast
  • 11. @Kognitio @BizVizWiz #DigiMkt 11The reality of the digital footprint…ComplaintsCRMShippingIVRWeb ServerCRMACDA Single CustomerLeaves a big footprintCampaignServer
  • 12. @Kognitio @BizVizWiz #DigiMkt 12A shift in scope for Digital Marketing AnalyticsNeed a Solution: Marketing/Brand/Merchandising ExecutiveNeed a Platform: Data Analysts/Marketing AnalystSOCIALMEDIALikesSentimentADVERTISINGOn-linePrintOutdoor…WEBTRAFFICPage ClicksAudienceoverviewSegmentationreportsCONVERSIONSOffersLoyaltySubscriptionIN-STOREDisplayCross-sellUp-sellSALESeCommercePoS…• LOB Solutions analytical teams• Marketing Analyst Boutiques• Advertising/Media Buying AgencyWEBJourneyIntegratedjourneysDigital Marketing AnalyticsTypical user community
  • 13. @Kognitio @BizVizWiz #DigiMkt 13This means….
  • 14. @Kognitio @BizVizWiz #DigiMkt 14Digital Marketing needs Granularity
  • 15. @Kognitio @BizVizWiz #DigiMkt 15Basic vs. sophisticated insight and opportunity
  • 16. @Kognitio @BizVizWiz #DigiMkt 16…data volume challengesWebsite ActivityCampaign DataContact Centre ActivityPoint of Sale ActivityDataVolumeTime
  • 17. @Kognitio @BizVizWiz #DigiMkt 17…Integration ChallengesOperationalActionsSalesTransactionsWeb ActivitySeasonMarket ConditionsFuel PricesUnemploymentratesOther economicfactorsConsumerConfidenceMarketingActionsPrint AdsDirect MailRadioNative contentSocial MediaPaid searchOnline displayMobile AppsEarnedMediaPricingPromotionsCustomerserviceTelevisionAds
  • 18. @Kognitio @BizVizWiz #DigiMkt 18
  • 19. @Kognitio @BizVizWiz #DigiMkt 19Managing the customers digital presenceCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization
  • 20. @Kognitio @BizVizWiz #DigiMkt 20The enabler is In Memory MPPDataQueriesCPUsCPUsCPUsCPUsEvery core working on every queryData equally distributed across the serversIn memory Massively Parallel ProcessingServer 1Server 2Server 3Server 4Designed specifically for complex analytics
  • 21. @Kognitio @BizVizWiz #DigiMkt 21A solution for managing the customers digitalpresence in your businessCampaign dataWebsite traffic data Call center data Revenue dataDatawarehouseData assembly Analytics Data visualization
  • 22. Visualization doesn’t always produce insight.22
  • 23. Dashboards can be dangerous
  • 24. AVS positioning: Any data, any solution, any platformBIWAREHOUSESOCIAL WEB METRICSERP CRMCAMPAIGNDOW/STOCKSUPPLY CHAIN FINANCEPOSINVENTORYPACKAGED SOLUTIONSANALYTIC APPSMOBILE APPSTOUCH APPSAVS CONFIDENTIAL
  • 25. Start here
  • 26. Finish here
  • 27. Produce answers—not questions
  • 28. Break the rules and think outside the chart
  • 29. AVS 1999What appears on the surface
  • 30. AVS 1999Can easilyhideinsightthat liesbeneath
  • 31. DATAKOGNITIOANSWERSAVS
  • 32. If this is what your business looks like, this is how you should visualize it.AVS 2004
  • 33. Think outsidethe chartAnswers by AVS live here:
  • 34. @Kognitio @BizVizWiz #DigiMkt 34What did we see?• Capability is not available from a simple package• Visualizing “Big Data” goes beyond the chart • The Cloud minimizes time to value• Predict: Look forward, not just back
  • 35. @Kognitio @BizVizWiz #DigiMkt 35Put your data to work• Start with the data you already own• Getting started is easy & more affordable than you think:Dive into the data you haveDiscovery WorkshopProof of Concept: pilot projectTurn‐key approach: 60 days to success
  • 36. Digital Marketing Analytics: Put your data to workwww.kognitio.comwww.avs.com@Kognitio @BizVizWizJoin the discussion: #DigiMktThank you!Electronic Q & A Session: Please use the chat feature on the right side of your screen(We will email you a link to the slides)