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Location is the biggest indicator of intent—for purchasing patterns, buyer behavior, and consumer intent. Anonymously leveraging over half a trillion data points, PlaceIQ has contextualized the relationship between places, time and people, and more specifically, behavior, preferences and intent. All of North America—in 100m x 100m tiles. Kognitio is the innovative in-memory analytical platform that underlies the PlaceIQ technology, persisting data in Hadoop with near-real time analytics.