Turning yourself into a HCD coach              euroIA 2012, Rome                       Koen Peters                     (kp...
2Human-centered design of digital products and services – based in Brussels
3Spirit of sharing
Coaching inhuman-centered designWhy not offer this as a service?
So this will cost   Hey, piece of cake…us less money…      they’ll do the bulk of                    the work…
6How is it different? Multiple goals  Deliver a (design) solution + teach coached team how  Raise awareness in the organis...
7Smaller steps, more iterations
It becomes personal!
What have I learned? (HCD coaching best practices)
# 1 Educate your sales team, know the “why”# 2 Make sure there is a match# 3 Know your coachee and client well# 4 Start wi...
#1 Educate your sales team,     know the “why”
12
13  #2Make sure there is a match
Use senior staff for  HCD coaching         Grey hair
#3Know your coachee and client   well before you start
Human-centeredHCD      Design
17         empathic         user-focused         business knowledge         basic design skills         team player       ...
18The organisation
#4Start with a reading list and a one-day training on HCD
20Reading list Go for the basics, good starters
21Why this training? Allows the coach to get to know the coached team better, and create a common language You are taking ...
#5Get to know the business, and participate in the field study
23Don’t let a coachee go in the field alone
#6 Don’t do all the work,       delegate
25 “Delegation” scale                           Paper prototyping                                                         ...
26Rule of thumb If you think the coachee can get to 80% of the quality you’d have when you do it yourself, than you must d...
#7 Communicate, promote,      be visible
28Have your work visible on a wall
29  #8Bring along the right tools
30Ready-to-use templates
31a shared online space
32Axure (Axshare)
#95 winning HCD techniques   that lead to results
34Field study – user interviews
35Personas and scenarios workshop
36IA: card sorting, content inventory
37rapid paper prototyping
38 Usability testUsability testing
#10  Be a project manager     and a diplomat
40Political battle between ICT and business
# 1 Educate your sales team, know the “why”# 2 Make sure there is a match# 3 Know your coachee and client well# 4 Start wi...
42What’s in it for the HCD coach? Create a common language – be on the same page with the client Trust is a better ground ...
43I get to come to Rome
44  A word of thanks to Max…A word of thanks to Max…
Turning yourself into a HCD coach      Koen Peters (kp@namahn.com)
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Turning yourself into a human-centered design coach (euroIA 2012)

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My talk from EuroIA 2012 in Rome. Turning yourself into a human-centered design coach.

Shifting from traditional design consultancy to design coaching requires new skills. In this talk, we share some tips & tricks and best practices on coaching clients in human-centered design:

* Managing expectations from the start – have a clear understanding on what can be expected from both parties.
* Knowing the coached team (and its organization) well before you start.
* Organizing design trainings at the start of the project – these will also give the coached team an understanding of what is going to happen.
* Finding a good balance between having the people you coach do the actual work, and doing parts of the work yourself. Not all techniques are equal: some are easier to pass on than others.
* Working with example deliverables from other projects and ready-to-use templates, to make it easier for the coached team to put a technique into practice and get good results quickly.
* Building consensus in the team you are coaching, and avoid getting caught into one of the camps in the team.

By sharing some of our experiences, hopefully we can help you become a better design coach.

Published in: Design

Transcript of "Turning yourself into a human-centered design coach (euroIA 2012)"

  1. 1. Turning yourself into a HCD coach euroIA 2012, Rome Koen Peters (kp@namahn.com)
  2. 2. 2Human-centered design of digital products and services – based in Brussels
  3. 3. 3Spirit of sharing
  4. 4. Coaching inhuman-centered designWhy not offer this as a service?
  5. 5. So this will cost Hey, piece of cake…us less money… they’ll do the bulk of the work…
  6. 6. 6How is it different? Multiple goals Deliver a (design) solution + teach coached team how Raise awareness in the organisation Process…
  7. 7. 7Smaller steps, more iterations
  8. 8. It becomes personal!
  9. 9. What have I learned? (HCD coaching best practices)
  10. 10. # 1 Educate your sales team, know the “why”# 2 Make sure there is a match# 3 Know your coachee and client well# 4 Start with a reading list and a training on HCD# 5 Participate in the field study# 6 Don’t do all the work yourself, delegate# 7 Communicate, promote, be visible# 8 Bring along the right tools# 9 Use 5 winning HCD techniques# 10 Be a project manager and diplomat
  11. 11. #1 Educate your sales team, know the “why”
  12. 12. 12
  13. 13. 13 #2Make sure there is a match
  14. 14. Use senior staff for HCD coaching Grey hair
  15. 15. #3Know your coachee and client well before you start
  16. 16. Human-centeredHCD Design
  17. 17. 17 empathic user-focused business knowledge basic design skills team player …The coachee
  18. 18. 18The organisation
  19. 19. #4Start with a reading list and a one-day training on HCD
  20. 20. 20Reading list Go for the basics, good starters
  21. 21. 21Why this training? Allows the coach to get to know the coached team better, and create a common language You are taking the client on a journey with a beginning and end The “must do” training topics Human-centered Field study – user interviews Personas Design skills Storytelling (and storyboarding) Ideation Conceptual design – prototyping
  22. 22. #5Get to know the business, and participate in the field study
  23. 23. 23Don’t let a coachee go in the field alone
  24. 24. #6 Don’t do all the work, delegate
  25. 25. 25 “Delegation” scale Paper prototyping Design thinking Field study Personas co-design workshops Card sorting Scenarios of use Collaborative classificationContent inventory ReportingEasy Difficult
  26. 26. 26Rule of thumb If you think the coachee can get to 80% of the quality you’d have when you do it yourself, than you must delegate it. (OK, this can be 75% as well)
  27. 27. #7 Communicate, promote, be visible
  28. 28. 28Have your work visible on a wall
  29. 29. 29 #8Bring along the right tools
  30. 30. 30Ready-to-use templates
  31. 31. 31a shared online space
  32. 32. 32Axure (Axshare)
  33. 33. #95 winning HCD techniques that lead to results
  34. 34. 34Field study – user interviews
  35. 35. 35Personas and scenarios workshop
  36. 36. 36IA: card sorting, content inventory
  37. 37. 37rapid paper prototyping
  38. 38. 38 Usability testUsability testing
  39. 39. #10 Be a project manager and a diplomat
  40. 40. 40Political battle between ICT and business
  41. 41. # 1 Educate your sales team, know the “why”# 2 Make sure there is a match# 3 Know your coachee and client well# 4 Start with a reading list and a training on HCD# 5 Participate in the field study# 6 Don’t do all the work yourself, delegate# 7 Communicate, promote, be visible# 8 Bring along the right tools# 9 Use 5 winning HCD techniques# 10 Be a project manager and diplomat
  42. 42. 42What’s in it for the HCD coach? Create a common language – be on the same page with the client Trust is a better ground for innovative design You get to work on the more interesting, more challenging projects You learn how outsiders see your tools and techniques
  43. 43. 43I get to come to Rome
  44. 44. 44 A word of thanks to Max…A word of thanks to Max…
  45. 45. Turning yourself into a HCD coach Koen Peters (kp@namahn.com)

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