Turning yourself into a human-centered design coach (euroIA 2012)

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My talk from EuroIA 2012 in Rome. Turning yourself into a human-centered design coach. …

My talk from EuroIA 2012 in Rome. Turning yourself into a human-centered design coach.

Shifting from traditional design consultancy to design coaching requires new skills. In this talk, we share some tips & tricks and best practices on coaching clients in human-centered design:

* Managing expectations from the start – have a clear understanding on what can be expected from both parties.
* Knowing the coached team (and its organization) well before you start.
* Organizing design trainings at the start of the project – these will also give the coached team an understanding of what is going to happen.
* Finding a good balance between having the people you coach do the actual work, and doing parts of the work yourself. Not all techniques are equal: some are easier to pass on than others.
* Working with example deliverables from other projects and ready-to-use templates, to make it easier for the coached team to put a technique into practice and get good results quickly.
* Building consensus in the team you are coaching, and avoid getting caught into one of the camps in the team.

By sharing some of our experiences, hopefully we can help you become a better design coach.

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Transcript

  • 1. Turning yourself into a HCD coach euroIA 2012, Rome Koen Peters (kp@namahn.com)
  • 2. 2Human-centered design of digital products and services – based in Brussels
  • 3. 3Spirit of sharing
  • 4. Coaching inhuman-centered designWhy not offer this as a service?
  • 5. So this will cost Hey, piece of cake…us less money… they’ll do the bulk of the work…
  • 6. 6How is it different? Multiple goals Deliver a (design) solution + teach coached team how Raise awareness in the organisation Process…
  • 7. 7Smaller steps, more iterations
  • 8. It becomes personal!
  • 9. What have I learned? (HCD coaching best practices)
  • 10. # 1 Educate your sales team, know the “why”# 2 Make sure there is a match# 3 Know your coachee and client well# 4 Start with a reading list and a training on HCD# 5 Participate in the field study# 6 Don’t do all the work yourself, delegate# 7 Communicate, promote, be visible# 8 Bring along the right tools# 9 Use 5 winning HCD techniques# 10 Be a project manager and diplomat
  • 11. #1 Educate your sales team, know the “why”
  • 12. 12
  • 13. 13 #2Make sure there is a match
  • 14. Use senior staff for HCD coaching Grey hair
  • 15. #3Know your coachee and client well before you start
  • 16. Human-centeredHCD Design
  • 17. 17 empathic user-focused business knowledge basic design skills team player …The coachee
  • 18. 18The organisation
  • 19. #4Start with a reading list and a one-day training on HCD
  • 20. 20Reading list Go for the basics, good starters
  • 21. 21Why this training? Allows the coach to get to know the coached team better, and create a common language You are taking the client on a journey with a beginning and end The “must do” training topics Human-centered Field study – user interviews Personas Design skills Storytelling (and storyboarding) Ideation Conceptual design – prototyping
  • 22. #5Get to know the business, and participate in the field study
  • 23. 23Don’t let a coachee go in the field alone
  • 24. #6 Don’t do all the work, delegate
  • 25. 25 “Delegation” scale Paper prototyping Design thinking Field study Personas co-design workshops Card sorting Scenarios of use Collaborative classificationContent inventory ReportingEasy Difficult
  • 26. 26Rule of thumb If you think the coachee can get to 80% of the quality you’d have when you do it yourself, than you must delegate it. (OK, this can be 75% as well)
  • 27. #7 Communicate, promote, be visible
  • 28. 28Have your work visible on a wall
  • 29. 29 #8Bring along the right tools
  • 30. 30Ready-to-use templates
  • 31. 31a shared online space
  • 32. 32Axure (Axshare)
  • 33. #95 winning HCD techniques that lead to results
  • 34. 34Field study – user interviews
  • 35. 35Personas and scenarios workshop
  • 36. 36IA: card sorting, content inventory
  • 37. 37rapid paper prototyping
  • 38. 38 Usability testUsability testing
  • 39. #10 Be a project manager and a diplomat
  • 40. 40Political battle between ICT and business
  • 41. # 1 Educate your sales team, know the “why”# 2 Make sure there is a match# 3 Know your coachee and client well# 4 Start with a reading list and a training on HCD# 5 Participate in the field study# 6 Don’t do all the work yourself, delegate# 7 Communicate, promote, be visible# 8 Bring along the right tools# 9 Use 5 winning HCD techniques# 10 Be a project manager and diplomat
  • 42. 42What’s in it for the HCD coach? Create a common language – be on the same page with the client Trust is a better ground for innovative design You get to work on the more interesting, more challenging projects You learn how outsiders see your tools and techniques
  • 43. 43I get to come to Rome
  • 44. 44 A word of thanks to Max…A word of thanks to Max…
  • 45. Turning yourself into a HCD coach Koen Peters (kp@namahn.com)