0
Waarom de reissector nood heeft aan content marketing

!

@het_salon
Create creative content
people want to see and share
We zijn goed bezig, of niet?
Want er is een en ander veranderd
zo was het vroeger...
zo is het nu...
Spreken we die mensen nog aan met onze klassieke aanpak?
schema Lucius
Do not despair
78% are still willing
to go to a travel agent
But the search starts online
We need to attract and host them
with content marketing
schema Lucius

© Redrocketmedia
content marketing is less disruptive
who still believes these people?
it is about talking with people
instead of to them
it is about telling
what people are really interested in
In fact, some brands were pioneers in
content marketing
We have all browsed through these
Is what we tell relevant enough?
What
we
want
to
tell

!

What
we
should
tell

What
people
want
to
hear
What can we tell?
Create your own story
not like this...
Make sure it is real, authentic
Claim an emotional domain or niche
a common enemy
or a common cause
Exclusive / curated (make it your own)
How can we tell it?
owned...
...and paid...
...gets you earned media
invest in a relationship, every day
content marketing = philosophy
@het_salon

www.het-salon.be

Kleindokkaai 17, 9000 Gent

.

09 266 14 18

.

willem@het-salon.be
Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress
Upcoming SlideShare
Loading in...5
×

Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress

367

Published on

Big sites as booking.com are taking over the travel industry, the traditional travel industry is suffering, with content marketing they can regain their terrain.

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
367
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress"

  1. 1. Waarom de reissector nood heeft aan content marketing ! @het_salon
  2. 2. Create creative content people want to see and share
  3. 3. We zijn goed bezig, of niet?
  4. 4. Want er is een en ander veranderd zo was het vroeger...
  5. 5. zo is het nu... Spreken we die mensen nog aan met onze klassieke aanpak?
  6. 6. schema Lucius
  7. 7. Do not despair
  8. 8. 78% are still willing to go to a travel agent
  9. 9. But the search starts online
  10. 10. We need to attract and host them with content marketing
  11. 11. schema Lucius © Redrocketmedia
  12. 12. content marketing is less disruptive who still believes these people?
  13. 13. it is about talking with people instead of to them
  14. 14. it is about telling what people are really interested in
  15. 15. In fact, some brands were pioneers in content marketing
  16. 16. We have all browsed through these
  17. 17. Is what we tell relevant enough?
  18. 18. What we want to tell ! What we should tell What people want to hear
  19. 19. What can we tell?
  20. 20. Create your own story
  21. 21. not like this...
  22. 22. Make sure it is real, authentic
  23. 23. Claim an emotional domain or niche
  24. 24. a common enemy
  25. 25. or a common cause
  26. 26. Exclusive / curated (make it your own)
  27. 27. How can we tell it?
  28. 28. owned...
  29. 29. ...and paid...
  30. 30. ...gets you earned media
  31. 31. invest in a relationship, every day
  32. 32. content marketing = philosophy
  33. 33. @het_salon www.het-salon.be Kleindokkaai 17, 9000 Gent . 09 266 14 18 . willem@het-salon.be
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×