Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress
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Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress

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Big sites as booking.com are taking over the travel industry, the traditional travel industry is suffering, with content marketing they can regain their terrain.

Big sites as booking.com are taking over the travel industry, the traditional travel industry is suffering, with content marketing they can regain their terrain.

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Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress Koen Denolf - Why the travel industry needs content marketing - Travel 360 congress Presentation Transcript

  • Waarom de reissector nood heeft aan content marketing ! @het_salon
  • Create creative content people want to see and share
  • We zijn goed bezig, of niet?
  • Want er is een en ander veranderd zo was het vroeger...
  • zo is het nu... Spreken we die mensen nog aan met onze klassieke aanpak?
  • schema Lucius
  • Do not despair
  • 78% are still willing to go to a travel agent
  • But the search starts online
  • We need to attract and host them with content marketing
  • schema Lucius © Redrocketmedia
  • content marketing is less disruptive who still believes these people?
  • it is about talking with people instead of to them
  • it is about telling what people are really interested in
  • In fact, some brands were pioneers in content marketing
  • We have all browsed through these
  • Is what we tell relevant enough?
  • What we want to tell ! What we should tell What people want to hear
  • What can we tell?
  • Create your own story
  • not like this...
  • Make sure it is real, authentic
  • Claim an emotional domain or niche
  • a common enemy
  • or a common cause
  • Exclusive / curated (make it your own)
  • How can we tell it?
  • owned...
  • ...and paid...
  • ...gets you earned media
  • invest in a relationship, every day
  • content marketing = philosophy
  • @het_salon www.het-salon.be Kleindokkaai 17, 9000 Gent . 09 266 14 18 . willem@het-salon.be