Now Enterprise
Mobilizing Business
Presented by Tahoe Partners
Mike Crisanti | Technology & Information
Mike Davidson | Ex...
are sending a text
message during a
2,000,000 people
business meeting.
Get diapers!
are researching
restaurants
6,000 people
in a cab.
just left their phone
in that same cab.
29 of them
are Googling the word
2x as many people
VS
Thank you
for all those insights.
Now Network.
They gave us a look at the
What about the
Now Enterprise?
Accurate Relevant Fast
Right
Info
Right
People
Right
Time
What about the
right form?
Data is only as
valuable as your
Experience.
simple
personalized
enjoyable
mobile
usable
We adopt technology
that we enjoy.
Usability
Adoption/
Productivity
Engagement/
Value Creation
Technology
Experience
/Design
challenges
Multiple Platforms /
Multiple User Interfaces
Design and Develop
at the browser layer.
Clarity Comprehension Insight Action
aesthetics
interaction
usability
information
design
visualization
trends/s
amples
To meet the
new expectation
businesses need to
evolve.
Takeaways
Strategic Vision
Holistic
Education
Design Leadership
Culture
Design is
strategic.
Every application, product & project
Key metrics – adoption, usability
Adoption Productivity
Productivity Value
Value Busi...
Design is
holistic.
Strategy
Content
Platform
HTML
Analytics
Visual
Usability
Design is a process (just like anything else!)
Magic happens through the correct steps
Understand the fit; give it proper ...
Design can
be learned.
Understand the concept & how it works
Not everyone is a designer (It’s okay!)
Goal: Recognize great design
Understand the ...
Design
needs
a leader.
Design
needs
a leader.
Design
needs
a leader.
Appoint an internal champion
Delivery can be sourced internally or
externally but...must be guided internally
Application ...
Design is
cultural.
Everyone can enable better design.
Raising the bar. It has to be done right.
Trust the process.
Design is a Culture
Takeaw...
thank you
Presented by Tahoe Partners
Mike Crisanti | mike.crisanti@tahoepartners.com
Mike Davidson | mike.davidson@tahoep...
Now enterprise mobilizing business
Now enterprise mobilizing business
Now enterprise mobilizing business
Now enterprise mobilizing business
Now enterprise mobilizing business
Now enterprise mobilizing business
Now enterprise mobilizing business
Now enterprise mobilizing business
Now enterprise mobilizing business
Now enterprise mobilizing business
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Now enterprise mobilizing business

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Now enterprise mobilizing business

  1. 1. Now Enterprise Mobilizing Business Presented by Tahoe Partners Mike Crisanti | Technology & Information Mike Davidson | Experience Design
  2. 2. are sending a text message during a 2,000,000 people business meeting.
  3. 3. Get diapers!
  4. 4. are researching restaurants 6,000 people in a cab.
  5. 5. just left their phone in that same cab. 29 of them
  6. 6. are Googling the word 2x as many people VS
  7. 7. Thank you for all those insights.
  8. 8. Now Network. They gave us a look at the
  9. 9. What about the Now Enterprise?
  10. 10. Accurate Relevant Fast
  11. 11. Right Info Right People Right Time
  12. 12. What about the right form?
  13. 13. Data is only as valuable as your Experience.
  14. 14. simple personalized enjoyable mobile usable
  15. 15. We adopt technology that we enjoy. Usability Adoption/ Productivity Engagement/ Value Creation
  16. 16. Technology Experience /Design
  17. 17. challenges
  18. 18. Multiple Platforms / Multiple User Interfaces
  19. 19. Design and Develop at the browser layer.
  20. 20. Clarity Comprehension Insight Action
  21. 21. aesthetics interaction usability information design visualization
  22. 22. trends/s amples
  23. 23. To meet the new expectation businesses need to evolve.
  24. 24. Takeaways Strategic Vision Holistic Education Design Leadership Culture
  25. 25. Design is strategic.
  26. 26. Every application, product & project Key metrics – adoption, usability Adoption Productivity Productivity Value Value Business Case Design is a Technology Strategy Takeaway
  27. 27. Design is holistic. Strategy Content Platform HTML Analytics Visual Usability
  28. 28. Design is a process (just like anything else!) Magic happens through the correct steps Understand the fit; give it proper attention Design is Holistic Takeaway
  29. 29. Design can be learned.
  30. 30. Understand the concept & how it works Not everyone is a designer (It’s okay!) Goal: Recognize great design Understand the role it plays in the process Education and Training are key Takeaway
  31. 31. Design needs a leader.
  32. 32. Design needs a leader.
  33. 33. Design needs a leader.
  34. 34. Appoint an internal champion Delivery can be sourced internally or externally but...must be guided internally Application Development Lead but… Application Design Lead? Usability Lead? Design is a Leadership Function Takeaway
  35. 35. Design is cultural.
  36. 36. Everyone can enable better design. Raising the bar. It has to be done right. Trust the process. Design is a Culture Takeaway
  37. 37. thank you Presented by Tahoe Partners Mike Crisanti | mike.crisanti@tahoepartners.com Mike Davidson | mike.davidson@tahoepartners.com

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