DON DRAPER GOES      DIGITAL AND          BEYOND             Part 3
What happened to communication?What really happened to communication?What happened to people’s heads?What happened to stra...
WHAT DOES IT DO TO PEOPLE’S HEADS?
Attention Deficit Hyperactivity Disorder: We are becomingincreasingly reliant on a skim-read search and headlineoriented m...
The influence of Skim Culture can be seen in the decline oftraditional linear narrative storyline in film and fiction. A n...
The immediacy of digital technologies is fueling the desire forinstant gratification; reducing attention spans and makingp...
A new culture of personal data is taking shape, and theimplications are profound, are these data available forbehavioral t...
Call it relationship inflation. Nominally, you have a lot morerelationships — but in reality, few, if any, are actually va...
Recognizing the growing call for privacy the online privacycompany Abine launched DeleteMe, a "delete button for theIntern...
Mark Zuckerberg“Privacy is dead”
Concubine   Courtier   Court JesterThe KING accepts only theabove...
and demands royal treatment
Howard Luck Gossage“Nobody notices advertising. People noticewhat they want to notice and sometimes itsan ad.”
Antonis Kocheilas, Managing Partner LOWE Athensemail: antonis.kocheilas@loweworldwide.comlinkedin: http://gr.linkedin.com/...
To be continued...Tell me what do you think?
Don Draper goes digital part 3
Don Draper goes digital part 3
Don Draper goes digital part 3
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Don Draper goes digital part 3

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We face a digital reality today where our operational model is being extended but not, as much as its theoretical domain. In order to survive in this brand new ecosystem our profession has to adapt but not necessarily to change. We have to rediscover our inherited quality of asking “what”. Because the strength of our profession lies in our ability to turn “what if” in “what is”. The third part of this presentation asks:

What really happened inside people’s heads by the digitalization of our world?

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  • Transcript of "Don Draper goes digital part 3"

    1. 1. DON DRAPER GOES DIGITAL AND BEYOND Part 3
    2. 2. What happened to communication?What really happened to communication?What happened to people’s heads?What happened to strategy?What happened to agencies?WHAT’S NEXT?
    3. 3. WHAT DOES IT DO TO PEOPLE’S HEADS?
    4. 4. Information overload and our growing online dependence ischanging the way we think about, process and retaininformation....
    5. 5. Attention Deficit Hyperactivity Disorder: We are becomingincreasingly reliant on a skim-read search and headlineoriented mindset
    6. 6. The influence of Skim Culture can be seen in the decline oftraditional linear narrative storyline in film and fiction. A newgeneration of entertainment is being developed with multiplesimultaneous plot lines and endings
    7. 7. The immediacy of digital technologies is fueling the desire forinstant gratification; reducing attention spans and makingpeople crave new, more memorable (shareable) experiences.Innovation junkies
    8. 8. A new culture of personal data is taking shape, and theimplications are profound, are these data available forbehavioral targeting, what about privacy, etc.Is life becoming a number’s game?
    9. 9. Call it relationship inflation. Nominally, you have a lot morerelationships — but in reality, few, if any, are actually valuable.Just as currency inflation debases money, so social inflationdebases relationships.
    10. 10. Ive just started playing with Path a new network, what makes itinteresting is the in built ceiling of 50 friends - it means itbecomes a personal network for real friends where you canshare much more meaningful stuff. And it means as the user,youll be a lot more choosy about who you want to be yourfriend.
    11. 11. Recognizing the growing call for privacy the online privacycompany Abine launched DeleteMe, a "delete button for theInternet." Users can pay Abine between $10 to $100 to removephotos, blog posts, videos, and search results, delete oldaccounts, and stop companies from selling private data toadvertisers.
    12. 12. Mark Zuckerberg“Privacy is dead”
    13. 13. The Consumer is KING!
    14. 14. Concubine Courtier Court JesterThe KING accepts only theabove...
    15. 15. and demands royal treatment
    16. 16. Howard Luck Gossage“Nobody notices advertising. People noticewhat they want to notice and sometimes itsan ad.”
    17. 17. Antonis Kocheilas, Managing Partner LOWE Athensemail: antonis.kocheilas@loweworldwide.comlinkedin: http://gr.linkedin.com/pub/antonis-kocheilas/6/9b8/844I am a strategic planner by trade. I am deeply interested in all developmentsin the theory and practice of Strategic Marketing and IntegratedCommunications. I have a fascination around the evolutionary impact oftechnology and Media on the human experience. Therefore I read extensivelyon the subject and keep myself up to date in every way accessible.
    18. 18. To be continued...Tell me what do you think?

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