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Kobo: Data For Breakfast - Analysis and Sales-Driven Culture (Michael Tamblyn, Digital Book World 2011)

by on Feb 22, 2011

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(From the Digital Book World panel: Consumer Sales Data: Getting It, Analyzing It, Using It) ...

(From the Digital Book World panel: Consumer Sales Data: Getting It, Analyzing It, Using It)

How does Kobo use data analysis by the minute, hour and day to succeed in the furiously competitive ebook market? This presentation shows a day in the life of Kobo and how we use analysis to drive sales, win fans and serve customers.

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Kobo:  Data For Breakfast - Analysis and Sales-Driven Culture (Michael Tamblyn, Digital Book World 2011) Kobo: Data For Breakfast - Analysis and Sales-Driven Culture (Michael Tamblyn, Digital Book World 2011) Presentation Transcript