S-Peach: Voice recognition App September, 2011 Client: Speech Models Country: BrazilMission:Launching S-Peach App at the Brazilian iOS AppStore
Goal:Ranking top #10 at free Apps listTime Frame:24 HoursCampaign Strategy:• Massive media buying from over 10 International & local Ad Networks• Optimization between 5 different creatives.
Results:• Entering Top 25 list in less than 5 hours.• In less than 14 hours, the App ranked #1 App at the Brazilian App Store.
Yaniv: Card Game App February - March, 2012 Client: In-House App Country: Global CampaignMission:Global launch of Israel No.1 card game App
Campaign Strategy:Multi-platform campaign, 3 different marketing cannels: • ASO: App store optimization Re-written App tags & App description page and translating it to 5 different languages. • PR: Press release to major blogs and industry websites. • Mobile Media Using our unique tracking solution we used 12 different media sources and optimized according to results.
Results:• Over 50,000 App Installs in less than a week! • Top Free Apps list in 10 different countries: US, Hungary, Panama, Norway, Canada, Mexico, France and More. • Top #25 in Games category in 20 Different countries. • Top #25 Card Game / Casino Category in more than 70 different countries!
Results:• Over 70 posts about Yaniv app in major industry blogs and websites, among them: FAAD (Free app a day), 148 Apps & Crazy Mike
Results:• Post campaign: • 40% growth in Active users. • 287% Growth in the App monthly income! • 30% Growth in average number of installs a day. • Installs leading countries: US, France and Norway, before the campaign 80% of App installs where only from Israel.
Slotomania: Slots App Sptember, 2011 Client: Playtika Country: New ZealandMission:Launching Slotomania App at the New Zealand iOS AppStore
Goal:Ranking top #25 Gaming - Casino Category in the New-Zeeland App Store in 72 Hours.Campaign Strategy:• Massive media buying from International & local Ad Networks.• Optimization between 6 different creatives.• Changing App Description Page and logo for better conversion from click to install.
Results:• In less than 27 hours: • Ranked #1 in Casino Category • Ranked #27 in Top Free Games Category • Ranked #113 in Top Free App New Zeeland App Store
For more info:Kobi Arbiv+972-52-5245556Kobi@OnTheMob.comSkype: Kobi.Arbivhttp://www.OnTheMob.com/
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