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OnTheMob - Mobile Marketing - Case Studies_2012
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OnTheMob - Mobile Marketing - Case Studies_2012

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For More info, please contact info@onthemob.com or visit www.onthemob.com

For More info, please contact info@onthemob.com or visit www.onthemob.com

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  • 1. Mobile Marketing Agency2013 Creative Showcase
  • 2. Mobile Advertising
  • 3. Viral video on YouTube promoting thecompany Internet services
  • 4. Cellcom –leading Israeli cellular providerMobile Media Campaigns
  • 5. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬
  • 6. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬
  • 7. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  • 8. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  • 9. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  • 10. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  • 11. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  • 12. Mobile Media Campaigns
  • 13. Landing page INTESTINAL Rich Media
  • 14. ‫שיווק ופירסום בסלולר‬‫‪Click to Play‬‬
  • 15. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬
  • 16. App Marketing
  • 17. S-Peach: Voice recognition App September, 2011 Client: Speech Models Country: BrazilMission:Launching S-Peach App at the Brazilian iOS AppStore
  • 18. Goal:Ranking top #10 at free Apps listTime Frame:24 HoursCampaign Strategy:• Massive media buying from over 10 International & local Ad Networks• Optimization between 5 different creatives.
  • 19. Results:• Entering Top 25 list in less than 5 hours.• In less than 14 hours, the App ranked #1 App at the Brazilian App Store.
  • 20. Yaniv: Card Game App February - March, 2012 Client: In-House App Country: Global CampaignMission:Global launch of Israel No.1 card game App
  • 21. Campaign Strategy:Multi-platform campaign, 3 different marketing cannels: • ASO: App store optimization Re-written App tags & App description page and translating it to 5 different languages. • PR: Press release to major blogs and industry websites. • Mobile Media Using our unique tracking solution we used 12 different media sources and optimized according to results.
  • 22. Results:• Over 50,000 App Installs in less than a week! • Top Free Apps list in 10 different countries: US, Hungary, Panama, Norway, Canada, Mexico, France and More. • Top #25 in Games category in 20 Different countries. • Top #25 Card Game / Casino Category in more than 70 different countries!
  • 23. Results:• Over 70 posts about Yaniv app in major industry blogs and websites, among them: FAAD (Free app a day), 148 Apps & Crazy Mike
  • 24. Results:• Post campaign: • 40% growth in Active users. • 287% Growth in the App monthly income! • 30% Growth in average number of installs a day. • Installs leading countries: US, France and Norway, before the campaign 80% of App installs where only from Israel.
  • 25. Slotomania: Slots App Sptember, 2011 Client: Playtika Country: New ZealandMission:Launching Slotomania App at the New Zealand iOS AppStore
  • 26. Goal:Ranking top #25 Gaming - Casino Category in the New-Zeeland App Store in 72 Hours.Campaign Strategy:• Massive media buying from International & local Ad Networks.• Optimization between 6 different creatives.• Changing App Description Page and logo for better conversion from click to install.
  • 27. Results:• In less than 27 hours: • Ranked #1 in Casino Category • Ranked #27 in Top Free Games Category • Ranked #113 in Top Free App New Zeeland App Store
  • 28. For more info:Kobi Arbiv+972-52-5245556Kobi@OnTheMob.comSkype: Kobi.Arbivhttp://www.OnTheMob.com/

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