Driving business forwardwith Social Networks & Digital Marketing          Darshana Seetah
Communicating value of your business to customers
Conventional Marketing Strategies           Outbound          Not interactiveNot targeted          Constrained
Business  yBus ness
The world of   new marketingBuilding relationships...
What it takes to be a digital         marketer?CMS       Leveraging      Social Media                     SEO             ...
Content Management System                (CMS)    Content●   3 Cs●   Structured●   Valuable & Viral●   Visually Appealing●...
Leveraging Social Media●   Blogs●   Online Ads●   Websites●   Social networks
   SEO: Moulding Perceptions
Measuring through Analytics
Digital Marketingoptimism                  outreach               trust           innovation                        engage...
Thank you              Darshana SeetahTrainer/Developer,Knowledge Seven darshana.seetah@knowledge7.com               914 5...
Thank youI gratefully acknowledge the following photographers for their amazing work.SLIDE   FLICKR USERNAME4       dolfi7...
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Driving business forward with social networks & digital marketing

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This presentation on Driving business forward using social networks and digital marketing, was delivered by Darshana Seetah, Trainer/Developer at Knowledge Seven, on Friday 18 January 2013.

This presentation was delivered during a Knowledge Seven free seminar organised to create awareness about how social networks, mobile & cloud technologies could be used to drive innovation and grow business.

Published in: Technology
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Driving business forward with social networks & digital marketing

  1. 1. Driving business forwardwith Social Networks & Digital Marketing Darshana Seetah
  2. 2. Communicating value of your business to customers
  3. 3. Conventional Marketing Strategies Outbound Not interactiveNot targeted Constrained
  4. 4. Business yBus ness
  5. 5. The world of new marketingBuilding relationships...
  6. 6. What it takes to be a digital marketer?CMS Leveraging Social Media SEO Measuring through Analytics
  7. 7. Content Management System (CMS) Content● 3 Cs● Structured● Valuable & Viral● Visually Appealing● SEO Friendly
  8. 8. Leveraging Social Media● Blogs● Online Ads● Websites● Social networks
  9. 9.    SEO: Moulding Perceptions
  10. 10. Measuring through Analytics
  11. 11. Digital Marketingoptimism outreach trust innovation engagementdelivery credibility expectations
  12. 12. Thank you Darshana SeetahTrainer/Developer,Knowledge Seven darshana.seetah@knowledge7.com 914 5657 / 464 7446
  13. 13. Thank youI gratefully acknowledge the following photographers for their amazing work.SLIDE FLICKR USERNAME4 dolfi7 candacejean9 dolfi10 Tiffibunny12 CubaGallery
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