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Content Strategy at Symantec (STC 2009)

by Senior Director, Social Media Marketing at Informatica on May 27, 2010

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Symantec’s Tristan Bishop (@KnowledgeBishop) describes the process the CTO Unified Content Strategy team put in place to to optimize Technical Communication. Through topic-based XML publishing, ...

Symantec’s Tristan Bishop (@KnowledgeBishop) describes the process the CTO Unified Content Strategy team put in place to to optimize Technical Communication. Through topic-based XML publishing, Symantec reduced L10n costs and increased knowledge access for customers. The unified content strategy is also proving to successfully increase self-service support.

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Content Strategy at Symantec (STC 2009) Content Strategy at Symantec (STC 2009) Presentation Transcript