Growth Hacking
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Growth Hacking

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Original post : http://www.romainsimon.net/growth-hacking ...

Original post : http://www.romainsimon.net/growth-hacking
1 - What is Growth Hacking ?
2 - Examples of Growth Hacks (Hotamil, Dropbox, Twitter, Airbnb)
3 - 0Day Growth Hacks & spam
4 - Other famous Growth Hacks (Pinterest, Instagram, Facebook, Crazy Egg, Mint)
5 - Resources

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Growth Hacking Growth Hacking Presentation Transcript

  • Growth Hacking www.romainsimon.net
  • Growth Hacking is trendy
  • VP Marketing has a budget to spend in order to build brand image Startup have different objectives : Increase Growth Minimize expenses It is the role of the Growth Hacker
  • A Hacker Finds unconventional ways to access a system A Growth Hacker Finds unconventional ways to grow his user base
  • Examples of Growth Hacks
  • Hotmail put « PS : I Love You. Get Your Free Email at Hotmail » At the end of all the emails sent by their users to grow
  • Dropbox created a video with lots of memes and posted it to Reddit which was not a very know and used channel at the time They also offered a free quota for each referral
  • Twitter worked on their activation and retention They noticed that users following at least 20 people remained active They incorporated following suggestions into the registration process
  • Airbnb hacked Craiglist and created a tool to create automatically posts on Craiglist to get traffic
  • But... These examples are like 0Day exploits for Hackers Good Growth Hackers have to find their own 0Day Growth Hacks
  • For example Hotmail’s Growth Hack has been used and re-used « Sent from my iPhone » « Sent from my Android device » « Sent from Gmail » … It is no longer effective
  • The first person to send mass emails was a Growth Hacker The following were Spammers
  • Other famous growth Hacks  How Pinterest grow so fast http://www.adambreckler.com/pinterest-growth-hacks-howdid-it-grow-so-fast  4 Growth Hacks used by Instagram http://www.adambreckler.com/4-ways-instagram-hackedearly-growth  How Facebook gew to 1 Billion users http://www.quora.com/What-is-Facebooks-User-Growthteam-responsible-for-and-what-have-they-launched  How Crazy Egg acquired 100,000 users with 10k$ http://www.quicksprout.com/2013/05/16/how-we-grew-crazyegg-to-100000-users-with-a-10000-marketing-budget/  How Mint acquired 1 million users http://www.quora.com/How-did-Mint-acquire-1-0m%2B-userswithout-a-high-viral-coefficient-scalable-SEO-strategy-or-paidcustomer-acquisition-channel
  • Interesting resources        Growth Hacking on Quora http://www.quora.com/Growth-Hacking Growth Hacker is the new VP Marketing, by Andrew Chen http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-anairbnbcraigslist-case-study/ Find a Growth Hacker for your Startup, by Sean Ellis http://www.startup-marketing.com/where-are-all-the-growth-hackers/ Growth Hacking is B.S. Follow these Marketers instead, by Luke Thomas http://www.startup-marketing.com/where-are-all-the-growth-hackers/ Growth Hacker Marketing, by Ryan Holiday (ebook) http://www.amazon.fr/gp/product/B00EWPMUKM/ref=as_li_ss_tl?ie=UTF8 &camp=1642&creative=19458&creativeASIN=B00EWPMUKM&linkCode=a s2&tag=entrepreneuriat-21 Lean Marketing for Startups, by Sean Ellis (ebook) http://www.amazon.fr/gp/product/B0099WU8PM/ref=as_li_ss_tl?ie=UTF8& camp=1642&creative=19458&creativeASIN=B0099WU8PM&linkCode=as2 &tag=knorsblog-21 Growth Hacking cookbook (collaborative list of Growth Hacks) https://hackpad.com/Growth-Hacking-Cook-Book-5RQex1Uv8Zf
  • Follow Me twitter.com/@romainsimon google.com/+romainsimon www.romainsimon.net