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Growth Hacking

www.romainsimon.net
Growth Hacking is trendy
VP Marketing
has a budget to spend in order to build
brand image
Startup have different objectives :

Increase Growth
Mini...
A Hacker
Finds unconventional ways to access a
system

A Growth Hacker
Finds unconventional ways to grow his
user base
Examples of Growth Hacks
Hotmail
put

« PS : I Love You. Get Your Free
Email at Hotmail »
At the end of all the emails sent by their
users to grow
Dropbox
created a video with lots of memes
and posted it to Reddit
which was not a very know and used
channel at the time
...
Twitter
worked on their activation and retention
They noticed that users following at least
20 people remained active

The...
Airbnb
hacked Craiglist and created a tool
to create automatically posts on
Craiglist to get traffic
But...
These examples are like

0Day exploits
for Hackers
Good Growth Hackers have to find
their own 0Day Growth Hacks
For example
Hotmail’s Growth Hack has been
used and re-used
« Sent from my iPhone »
« Sent from my Android device »
« Sent...
The first person to send mass
emails was a Growth Hacker

The following were Spammers
Other famous growth Hacks
 How Pinterest grow so fast
http://www.adambreckler.com/pinterest-growth-hacks-howdid-it-grow-s...
Interesting resources










Growth Hacking on Quora
http://www.quora.com/Growth-Hacking
Growth Hacker is the ne...
Follow Me
twitter.com/@romainsimon

google.com/+romainsimon
www.romainsimon.net
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Growth Hacking

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Original post : http://www.romainsimon.net/growth-hacking
1 - What is Growth Hacking ?
2 - Examples of Growth Hacks (Hotamil, Dropbox, Twitter, Airbnb)
3 - 0Day Growth Hacks & spam
4 - Other famous Growth Hacks (Pinterest, Instagram, Facebook, Crazy Egg, Mint)
5 - Resources

Transcript of "Growth Hacking"

  1. 1. Growth Hacking www.romainsimon.net
  2. 2. Growth Hacking is trendy
  3. 3. VP Marketing has a budget to spend in order to build brand image Startup have different objectives : Increase Growth Minimize expenses It is the role of the Growth Hacker
  4. 4. A Hacker Finds unconventional ways to access a system A Growth Hacker Finds unconventional ways to grow his user base
  5. 5. Examples of Growth Hacks
  6. 6. Hotmail put « PS : I Love You. Get Your Free Email at Hotmail » At the end of all the emails sent by their users to grow
  7. 7. Dropbox created a video with lots of memes and posted it to Reddit which was not a very know and used channel at the time They also offered a free quota for each referral
  8. 8. Twitter worked on their activation and retention They noticed that users following at least 20 people remained active They incorporated following suggestions into the registration process
  9. 9. Airbnb hacked Craiglist and created a tool to create automatically posts on Craiglist to get traffic
  10. 10. But... These examples are like 0Day exploits for Hackers Good Growth Hackers have to find their own 0Day Growth Hacks
  11. 11. For example Hotmail’s Growth Hack has been used and re-used « Sent from my iPhone » « Sent from my Android device » « Sent from Gmail » … It is no longer effective
  12. 12. The first person to send mass emails was a Growth Hacker The following were Spammers
  13. 13. Other famous growth Hacks  How Pinterest grow so fast http://www.adambreckler.com/pinterest-growth-hacks-howdid-it-grow-so-fast  4 Growth Hacks used by Instagram http://www.adambreckler.com/4-ways-instagram-hackedearly-growth  How Facebook gew to 1 Billion users http://www.quora.com/What-is-Facebooks-User-Growthteam-responsible-for-and-what-have-they-launched  How Crazy Egg acquired 100,000 users with 10k$ http://www.quicksprout.com/2013/05/16/how-we-grew-crazyegg-to-100000-users-with-a-10000-marketing-budget/  How Mint acquired 1 million users http://www.quora.com/How-did-Mint-acquire-1-0m%2B-userswithout-a-high-viral-coefficient-scalable-SEO-strategy-or-paidcustomer-acquisition-channel
  14. 14. Interesting resources        Growth Hacking on Quora http://www.quora.com/Growth-Hacking Growth Hacker is the new VP Marketing, by Andrew Chen http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-anairbnbcraigslist-case-study/ Find a Growth Hacker for your Startup, by Sean Ellis http://www.startup-marketing.com/where-are-all-the-growth-hackers/ Growth Hacking is B.S. Follow these Marketers instead, by Luke Thomas http://www.startup-marketing.com/where-are-all-the-growth-hackers/ Growth Hacker Marketing, by Ryan Holiday (ebook) http://www.amazon.fr/gp/product/B00EWPMUKM/ref=as_li_ss_tl?ie=UTF8 &camp=1642&creative=19458&creativeASIN=B00EWPMUKM&linkCode=a s2&tag=entrepreneuriat-21 Lean Marketing for Startups, by Sean Ellis (ebook) http://www.amazon.fr/gp/product/B0099WU8PM/ref=as_li_ss_tl?ie=UTF8& camp=1642&creative=19458&creativeASIN=B0099WU8PM&linkCode=as2 &tag=knorsblog-21 Growth Hacking cookbook (collaborative list of Growth Hacks) https://hackpad.com/Growth-Hacking-Cook-Book-5RQex1Uv8Zf
  15. 15. Follow Me twitter.com/@romainsimon google.com/+romainsimon www.romainsimon.net
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