Creating buzz and providing statistics with advertising to engage your consumers and captivate your viewer.

1. Powerful marketing and branding tips
we learnt from the Mayweather vs
Pacquiao fight

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• The past weekend saw everybody becoming a diehard boxing fan,
if only for a temporary moment in time.
• The stakes were high and even the newly initiated and transient
boxing fans knew which corner they were fighting for.
• When fans decided to place their faith behind either Floyd
Mayweather or Manny Pacquiao, what they were doing was rooting
for someone they could relate to, identify with or even consider an
extension of themselves
• The question that we must ask ourselves is how this fight managed
to capture the imaginations of a universal audience?
• How did the two men sparring in the ring manage to make
themselves so familiar to even newer members of their audience?
• The answers is rather simple, it was a classic victory for branding
and marketing

3. © Knct Lab | www.knctlab.com
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4. © Knct Lab | www.knctlab.com
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Excite your users!
• When you are releasing a new product or
service you should start talking about it even if
you are in the final stages of ideation
• By planting the seeds of interest and intrigue
in your audience, you can garner engagement
and finally see it peak when you close in on
the launch date

5. © Knct Lab | www.knctlab.com
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Numbers are crucial to grab your user’s attention
• Marketing studies undertaken across the
globe shows that hard numbers and statistics
are very effective with users
• For this match, digital strategists broadcasted
various interesting statistics and numbers
about the fight that generated a lot of interest
and engagement in viewers
• Providing your users with numbers will allow
them to compare and judge for themselves
the effectiveness of your product

6. © Knct Lab | www.knctlab.com
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Advertisements encourage awareness about your product
• For the past few months, all online sports channels
and even sports news channels carried an
advertisement for the Mayweather- Pacquiao fight.
• This resulted in consistent mind retention and click
through conversion in some instances.
• Spending on digital ads is very necessary because it
gives tangible/intangible results like increased
conversion rates, visitor footfalls, SEO push and
brand awareness.

7. © Knct Lab | www.knctlab.com
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Maintain total consumer engagement on social media
• The broadcast for the fight had announcers and even running
text constantly reminding viewers to vote for the winner on
twitter during the weigh in ceremony.
• Overall, the entire fight saw viewers wholly engaged on social
media, with the fight trending universally over social media
spheres.
• When you are running any marketing campaign, you should
keep the target audience involved through votes, retweet
contests, quizzes etc on social media.
• It is only natural that engagement levels spike up as a
consequence of these efforts.

8. © Knct Lab | www.knctlab.com
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Your brand must constantly captivate your viewers
• In an age where we can question boxing’s
popularity among the masses, these two
boxers have attained fame by constantly
engaging their audience, being very self-aware
of their public image and reinventing
themselves in order to stay relevant, which is
exactly what every brand ought to do.

9. © Knct Lab | www.knctlab.com
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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

10. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You