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SEPTEMBER28,2014
WORLDPETDAY
Aspecialdaydedicatedtocelebratingandpromotingloveforpets.
OnWPDweraiseawarenessofourpets’unconditionallove,by
...
Why
1910Father’sDay
1914Mother’sDay
1954Children’sDay
2014PetDay
September28|WorldPetDay
TheTimeisNow
In2014therearemorepetsthankidsin
theUSandJapan.
91%ofAmericansconsidertheirpetasafamily
member.
September28|W...
Values
Storytelling
Giving
Inspiration
Joy
September28|WorldPetDay
WorldPetDay
Goals
September28|WorldPetDay
Goal1
Expressourloveforpets
throughsocialmedia.
September28|WorldPetDay
Goal1
HOW?
What’syourpetlike?
Byaskingpetparentsasimplequestion:
September28|WorldPetDay
Goal1
Asimplecalltoactionwerepeoplesharephotosand
descriptionsoftheirpetsonsocialmedia.
September28|WorldPetDay
#spoiledRi...
#lazy
#stubborn
#emotional
#psychic
#batman
#cute#cute
#funny
#heroic
#loyal
#spoiled
TheResults.
Conversation,celebration,seeing,sharing,telling
Activation:
What’syourpetlike?
Shareyourpet’spersonalitythroug...
September28|WorldPetDay
Goal2
Getdonationsforpetcauses.
September28|WorldPetDay
$
TheAsk
September28|WorldPetDay
TheWorldPetDayneedshelpfrominfluencerslikeyou.Helpus
generateawarenessbypostingonsocialmedia.
ALLWENEEDISJUSTONEPOST
+ you...
TheAsk
#worldpetday
Postaselfiewithyourpeton
Instagram,TwitterorFacebookusing:
+ worldpetday.co
September28|WorldPetDay
Twitter Facebook Instagram
besties#worldpetday
worldpetday.co
besties#worldpetdayworldpetday.co
#worldpetdayworldpetday.co...
OrganizingPartners
+SocialGoodisinspiredbytheSocialGoodSummit,andpowered
byitspartnersandfunders:TheBill&MelindaGatesFound...
alejandro@worldpetday.co
AlejandroRusso
World Pet Day 2014
World Pet Day 2014
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World Pet Day 2014

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World Pet Day 2014

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Transcript of "World Pet Day 2014"

  1. 1. SEPTEMBER28,2014
  2. 2. WORLDPETDAY Aspecialdaydedicatedtocelebratingandpromotingloveforpets. OnWPDweraiseawarenessofourpets’unconditionallove,by sharingphotosonsocialmediaandraisingmoneyforpetcauses. September28|WorldPetDay Photocredit:Boo
  3. 3. Why 1910Father’sDay 1914Mother’sDay 1954Children’sDay 2014PetDay September28|WorldPetDay
  4. 4. TheTimeisNow In2014therearemorepetsthankidsin theUSandJapan. 91%ofAmericansconsidertheirpetasafamily member. September28|WorldPetDay
  5. 5. Values Storytelling Giving Inspiration Joy September28|WorldPetDay
  6. 6. WorldPetDay Goals September28|WorldPetDay
  7. 7. Goal1 Expressourloveforpets throughsocialmedia. September28|WorldPetDay
  8. 8. Goal1 HOW? What’syourpetlike? Byaskingpetparentsasimplequestion: September28|WorldPetDay
  9. 9. Goal1 Asimplecalltoactionwerepeoplesharephotosand descriptionsoftheirpetsonsocialmedia. September28|WorldPetDay #spoiledRileyis . LovedbyCynthiaLions.
  10. 10. #lazy #stubborn #emotional #psychic #batman #cute#cute #funny #heroic #loyal #spoiled
  11. 11. TheResults. Conversation,celebration,seeing,sharing,telling Activation: What’syourpetlike? Shareyourpet’spersonalitythroughphotos
  12. 12. September28|WorldPetDay
  13. 13. Goal2 Getdonationsforpetcauses. September28|WorldPetDay $
  14. 14. TheAsk September28|WorldPetDay
  15. 15. TheWorldPetDayneedshelpfrominfluencerslikeyou.Helpus generateawarenessbypostingonsocialmedia. ALLWENEEDISJUSTONEPOST + you September28|WorldPetDay
  16. 16. TheAsk #worldpetday Postaselfiewithyourpeton Instagram,TwitterorFacebookusing: + worldpetday.co September28|WorldPetDay
  17. 17. Twitter Facebook Instagram besties#worldpetday worldpetday.co besties#worldpetdayworldpetday.co #worldpetdayworldpetday.co September28|WorldPetDay
  18. 18. OrganizingPartners +SocialGoodisinspiredbytheSocialGoodSummit,andpowered byitspartnersandfunders:TheBill&MelindaGatesFoundation, theCaseFoundation,Caterpillar,Cisco,Enactus,Mashable,the RockefellerFoundation,theUnitedNationsDevelopment Programme,theUnitedNationsFoundationandthe92ndStreetY. Klooffistheleadingsocialmediacompanyforpet parents.Ourmulti−platformproductletspetparents celebrifytheirpetsthroughfunprofilesandadaily votingsystemwhichrankstheTop10photos. Ourmobileapps,website,blog,socialchannelsand contentwidgetsreachmillionsofpetloversinover150 countries. PVBLICFoundationisanin−kindgrant−makingorganization thatharnessesthepowerofunusedmediaassetstodrive socialchange. Anaggregatorofmediaacrossallplatforms,wegivestrategic grantsofmediaspacetokeynon−profitsatthelocal,national andgloballevels. FrombillboardstobusshelterstomagazinepagesandonlineFrombillboardstobusshelterstomagazinepagesandonline banneradsweutilizeremnantmediatoincreaseissue awarenessaroundimportantcausesandempower organizationstocreatecampaignswithameasurableimpact. September28|WorldPetDay
  19. 19. alejandro@worldpetday.co AlejandroRusso

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