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World Pet Day 2014

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World Pet Day 2014

World Pet Day 2014

Published in: Government & Nonprofit

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  • 1. SEPTEMBER28,2014
  • 2. WORLDPETDAY Aspecialdaydedicatedtocelebratingandpromotingloveforpets. OnWPDweraiseawarenessofourpets’unconditionallove,by sharingphotosonsocialmediaandraisingmoneyforpetcauses. September28|WorldPetDay Photocredit:Boo
  • 3. Why 1910Father’sDay 1914Mother’sDay 1954Children’sDay 2014PetDay September28|WorldPetDay
  • 4. TheTimeisNow In2014therearemorepetsthankidsin theUSandJapan. 91%ofAmericansconsidertheirpetasafamily member. September28|WorldPetDay
  • 5. Values Storytelling Giving Inspiration Joy September28|WorldPetDay
  • 6. WorldPetDay Goals September28|WorldPetDay
  • 7. Goal1 Expressourloveforpets throughsocialmedia. September28|WorldPetDay
  • 8. Goal1 HOW? What’syourpetlike? Byaskingpetparentsasimplequestion: September28|WorldPetDay
  • 9. Goal1 Asimplecalltoactionwerepeoplesharephotosand descriptionsoftheirpetsonsocialmedia. September28|WorldPetDay #spoiledRileyis . LovedbyCynthiaLions.
  • 10. #lazy #stubborn #emotional #psychic #batman #cute#cute #funny #heroic #loyal #spoiled
  • 11. TheResults. Conversation,celebration,seeing,sharing,telling Activation: What’syourpetlike? Shareyourpet’spersonalitythroughphotos
  • 12. September28|WorldPetDay
  • 13. Goal2 Getdonationsforpetcauses. September28|WorldPetDay $
  • 14. TheAsk September28|WorldPetDay
  • 15. TheWorldPetDayneedshelpfrominfluencerslikeyou.Helpus generateawarenessbypostingonsocialmedia. ALLWENEEDISJUSTONEPOST + you September28|WorldPetDay
  • 16. TheAsk #worldpetday Postaselfiewithyourpeton Instagram,TwitterorFacebookusing: + worldpetday.co September28|WorldPetDay
  • 17. Twitter Facebook Instagram besties#worldpetday worldpetday.co besties#worldpetdayworldpetday.co #worldpetdayworldpetday.co September28|WorldPetDay
  • 18. OrganizingPartners +SocialGoodisinspiredbytheSocialGoodSummit,andpowered byitspartnersandfunders:TheBill&MelindaGatesFoundation, theCaseFoundation,Caterpillar,Cisco,Enactus,Mashable,the RockefellerFoundation,theUnitedNationsDevelopment Programme,theUnitedNationsFoundationandthe92ndStreetY. Klooffistheleadingsocialmediacompanyforpet parents.Ourmulti−platformproductletspetparents celebrifytheirpetsthroughfunprofilesandadaily votingsystemwhichrankstheTop10photos. Ourmobileapps,website,blog,socialchannelsand contentwidgetsreachmillionsofpetloversinover150 countries. PVBLICFoundationisanin−kindgrant−makingorganization thatharnessesthepowerofunusedmediaassetstodrive socialchange. Anaggregatorofmediaacrossallplatforms,wegivestrategic grantsofmediaspacetokeynon−profitsatthelocal,national andgloballevels. FrombillboardstobusshelterstomagazinepagesandonlineFrombillboardstobusshelterstomagazinepagesandonline banneradsweutilizeremnantmediatoincreaseissue awarenessaroundimportantcausesandempower organizationstocreatecampaignswithameasurableimpact. September28|WorldPetDay
  • 19. alejandro@worldpetday.co AlejandroRusso