TRAINING YOUR STAFF TO            REACH THEIR AUDIENCE:        MAKING A RELEVANT CONNECTION                               ...
Program description“Making that all-important connection to the audience isthe goal that every education and interpretatio...
Agenda       – Connection – what is it and why do we want it?       – How do we teach audience connection?       – Trainin...
“In the end, we will conserve only what we love; we will love only what we understand; and we will understand only what we...
Tilden’s Ideas…• “Chief aim of interpretation is not  instruction, but provocation.” (4th principle)• Provocation new info...
CONNECTION     =ENGAGEMENT
Connection – What?     • Getting the audience to develop an       awareness of or sensitivity to their       surroundings ...
Connection –      Relevance to Whom?         • How does it affect them?         • Give information about where           t...
Connection – How?      • Techniques      • Give them the skills to find out        more on their own      • By relating in...
Connection – Why?  • To get others to take action to    protect our lands, if they so desireEnvironmental Ed precept #4: A...
E D U C A T I O Norigin of the word…         educare (Latin)   “to bring forth from within”   Teaching is helping another ...
Teaching Techniques• How to Communicate Effectively• How to Develop a Positive Classroom  Style• How to Create an Exciting...
Getting Started• Preparations  – Necessary for any expedition  – Necessary for any worthwhile endeavor• Need to consider: ...
Materials / Supplies  Teacher’s Kit  The Lessons  Displays  Props  Handouts  Posters  Presentation / electronic media  Stu...
Planning the lesson(s) • Start with a topic • Do research / get background info • Make an outline / agenda     – What are ...
Planning the lesson(s)    Lesson planning model:    Warm-up    Introduction    Presentation    Practice    Evaluation    A...
Gathering & organizing ideas    • Identify the topic    • Brainstorm the topic    • Assemble related materials    • Separa...
It’s All About Communication     “What weve got here is failure to     communicate.”       Captain, Road Prison 36        ...
7 Keys to Effective  Communication •   Have confidence •   Show genuine interest •   Organize & clarify your ideas •   Be ...
Start the minute they arrive   •   Welcome each individual   •   Smile, handshake, enthusiasm   •   Make a connection   • ...
The personal connection• Who are you?  – Let your students get to know a little   about you.• Keep the conversation limite...
Listen• Remember, we have two ears, one  mouth• Give them a chance to ask questions  – No such thing as a stupid question ...
Clear & correct ideas• Make sure you know your ideas ahead of  time• Stay on topic• Guide any discussions• Gently correct ...
The “parking lot”• In-depth discussions can take  place outside of the classroom
A Positive ExperienceUse a positive communication style
Positive vs. negative styles   Positive     Negative   Welcoming     Cold   Friendly      Doesn’t listen to others   Inter...
Verbal communication         The way you speak Tips: Think before you speak Choose neutral and understandable language Var...
Nonverbal communication              The way you act      Tips:      Eye contact      Smile      Open gestures      Be rel...
Use 7 principles of instruction   • Encourage student – instructor     interaction   • Encourage cooperation   • Encourage...
Being fair and objective• Leave your personal opinions at home• A teacher is a facilitator of learning• Not the place for ...
Downplay the negative        messaging• “You can” works better than “Do not”
Avoiding boredom…NDOWvolunteer!
4 guidelines•   Make it exciting•   Be practical•   Find out how things work•   Use technology
The “Hook”   No!
Use props•   Equipment•   Accessories•   Safety items•   Demonstrations•   Displays•   Posters•   Pictures
Other materials•   Handouts•   Examples•   Giveaways•   Throwaways
The instructor!• Apparel• “Flair”• Acting out a part
Using technology: be prepared     • What’s available?     • Do you know how to use it?       – Try it out     • Back-up pl...
Addressing the Ways  Students Learn
Learning StylesLearning styles are the means by whichlearners extract information from theirsurroundings through the use o...
Multiple Intelligences  •   Spatial  •   Linguistic  •   Logical-mathematical  •   Bodily-kinesthetic  •   Musical  •   In...
4 main learning styles: VAKT    • Visual: “I can see it.”                                Academic    • Auditory: “I can he...
Techniques for the 4 styles    • Visual      – Note-taking      – Presentations      – Body language
Techniques for the 4 styles    • Auditory      – Lectures      – Discussions      – Speakers      – Speaking methods      ...
Techniques for the 4 styles   • Kinesthetic     – Hands-on     – Moving     – Sharing     – Volunteer for       participat...
Techniques for the 4 styles    • Tactile      – Handling items      – Interacting with objects      – Taking things apart
Each student or every student?                               • Include some of each in                                 eve...
Teaching Techniques             & Strategies    Direct instruction            Guided Instruction-    Grab their attention ...
Delivery methods•   Opening statement•   Story•   Photographs•   Videos•   Powerpoint presentation•   Sounds•   Props•   R...
Focus              •   Follow agenda & goals              •   Stay on topic              •   Guide discussions            ...
Pacing• Check the time• Check the agenda• Try to keep on schedule• Wrap up or add a discussion to speed  up or slow down• ...
Utilizing “flow”What is it?
Student feedbackChecks for understandingEncourages participationConnects student – teacher - material
Teachable moments• Take advantage of spontaneous  occurrences  – Something unexpected    • May illustrate a concept    • G...
Crowd Management
What can you do?• Set up the classroom so you can  see what’s going on• Tell students what they’ll be  doing ahead of time...
Assessment• Who / What                  • When / How  – The students                 – Before class  – The course         ...
Have they acquired  the following? •   Awareness •   Knowledge •   Skills •   Ability to take action   A combination oftec...
Pre-test / Post-test How much do you know about the subject before the class?                      How much have you      ...
Question & Quizas you go along   Tell them, tell them again,    then ask them what you    told them.             Checking ...
Practical experience  “Tell me and Ill forget; show me and I  may remember; involve me and Ill  understand.”              ...
Evaluation• Let your students tell you:  – How was the site?  – How was the overall atmosphere?  – How did the teaching te...
Retrofit• Instructors review:  – Logistics     • Classroom set-up     • A/V materials  – Content     • What went well     ...
Final thoughts…• Pump up the Connection  – Teaching Tips  – Storytelling Secrets  – Polishing the Performance
Final thoughts…• Build the Excitement  – Market  – Advertise  – Get the word out
“Teachers have the power toencourage or discourage their students.”               Aim for the …                  AHA!     ...
Front-line communicators• Remember, YOU represent your agency!
Upcoming SlideShare
Loading in …5
×

Appl Presentation Training Staff To Reach Audiences

361 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
361
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Appl Presentation Training Staff To Reach Audiences

  1. 1. TRAINING YOUR STAFF TO REACH THEIR AUDIENCE: MAKING A RELEVANT CONNECTION CONFERENCE SESSION FOR APPL 2012Margie KleinNDOW Conservation EducatorCertified Environmental Educator & InterpreterLicensed Nevada TeacherMember, Nevada Storytelling GuildWinner of the 2011 Conservation Education Award from The Wildlife Society
  2. 2. Program description“Making that all-important connection to the audience isthe goal that every education and interpretation staff orvolunteer strives for. But how do you make a deeperconnection and why do you need to? The informationand instruction we give at our public lands can affectpeople’s lifelong attitudes. Reach your public landsvisitors in a relevant way by utilizing some methods fromenvironmental education, as well as some tips from formaleducators.”
  3. 3. Agenda – Connection – what is it and why do we want it? – How do we teach audience connection? – Training/teaching techniques • Planning • Communication • Delivery Methods – Who is our audience and how do we address them? • Learning Styles – Classroom Management – Tips to make it better – Assessment – Along the way… • Examples _____________________________________How do we relate audience connection to our staff? Through our training techniques.
  4. 4. “In the end, we will conserve only what we love; we will love only what we understand; and we will understand only what we have been taught.” - Baba Dioum
  5. 5. Tilden’s Ideas…• “Chief aim of interpretation is not instruction, but provocation.” (4th principle)• Provocation new information try new things critical thinking changing attitudes/behaviors• Provocation prompts a response• Provocation via connection
  6. 6. CONNECTION =ENGAGEMENT
  7. 7. Connection – What? • Getting the audience to develop an awareness of or sensitivity to their surroundings • Our audiences need to be made aware of the resources we preserve / conserve.Environmental Ed precept #1: Awareness
  8. 8. Connection – Relevance to Whom? • How does it affect them? • Give information about where the resource came from or how it works. • So they can convey the significance of our resources.Environmental Ed precept #2: Knowledge
  9. 9. Connection – How? • Techniques • Give them the skills to find out more on their own • By relating information, they can help their audiences find out more and continue their interest.Environmental Ed precept #3: Skills
  10. 10. Connection – Why? • To get others to take action to protect our lands, if they so desireEnvironmental Ed precept #4: Action
  11. 11. E D U C A T I O Norigin of the word… educare (Latin) “to bring forth from within” Teaching is helping another person to learn new knowledge, skills, and attitudes.
  12. 12. Teaching Techniques• How to Communicate Effectively• How to Develop a Positive Classroom Style• How to Create an Exciting Classroom• How Students Learn• How to Teach Effectively• How to Manage the Classroom• How to Use Assessment
  13. 13. Getting Started• Preparations – Necessary for any expedition – Necessary for any worthwhile endeavor• Need to consider: – Date & time – Logistics (the site) – Materials needed – Followup
  14. 14. Materials / Supplies Teacher’s Kit The Lessons Displays Props Handouts Posters Presentation / electronic media Student supplies Giveaways / throwaways Exams & score sheets Certificates or cards of completion Emergency number …Snacks?
  15. 15. Planning the lesson(s) • Start with a topic • Do research / get background info • Make an outline / agenda – What are the elements you need? • Introduction, Supporting Evidence & Recommendations, Conclusion • Create a presentation • Write out a script • Gather materials • Rehearse
  16. 16. Planning the lesson(s) Lesson planning model: Warm-up Introduction Presentation Practice Evaluation Application
  17. 17. Gathering & organizing ideas • Identify the topic • Brainstorm the topic • Assemble related materials • Separate main and supporting ideas • Develop examples • Organize the lesson
  18. 18. It’s All About Communication “What weve got here is failure to communicate.” Captain, Road Prison 36 Cool Hand Luke
  19. 19. 7 Keys to Effective Communication • Have confidence • Show genuine interest • Organize & clarify your ideas • Be clear about your purpose • Stay on topic • Use a questioning strategy • Listen twice, speak once
  20. 20. Start the minute they arrive • Welcome each individual • Smile, handshake, enthusiasm • Make a connection • Show interest • Focus on them • Get their name
  21. 21. The personal connection• Who are you? – Let your students get to know a little about you.• Keep the conversation limited – Give them a story they can relate to• Not storytelling hour – Not the place for tall tales or fish stories – Or your life story• Remember to ask them about themselves
  22. 22. Listen• Remember, we have two ears, one mouth• Give them a chance to ask questions – No such thing as a stupid question – Repeat their question so all can hear – Ask others for their input
  23. 23. Clear & correct ideas• Make sure you know your ideas ahead of time• Stay on topic• Guide any discussions• Gently correct misconceptions• State facts• If you don’t know the answer, tell them• Don’t make things up• Be “in” the moment
  24. 24. The “parking lot”• In-depth discussions can take place outside of the classroom
  25. 25. A Positive ExperienceUse a positive communication style
  26. 26. Positive vs. negative styles Positive Negative Welcoming Cold Friendly Doesn’t listen to others Interested Arrogant Patronizing Genuine Unsure Confident
  27. 27. Verbal communication The way you speak Tips: Think before you speak Choose neutral and understandable language Vary the tone of your voice Restate questions Allow student feedback
  28. 28. Nonverbal communication The way you act Tips: Eye contact Smile Open gestures Be relaxed but confident Move around the classroom
  29. 29. Use 7 principles of instruction • Encourage student – instructor interaction • Encourage cooperation • Encourage active learning • Give prompt feedback • Emphasize time on task • Communicate high expectations • Respect different learning styles
  30. 30. Being fair and objective• Leave your personal opinions at home• A teacher is a facilitator of learning• Not the place for war stories, brags, or sermons
  31. 31. Downplay the negative messaging• “You can” works better than “Do not”
  32. 32. Avoiding boredom…NDOWvolunteer!
  33. 33. 4 guidelines• Make it exciting• Be practical• Find out how things work• Use technology
  34. 34. The “Hook” No!
  35. 35. Use props• Equipment• Accessories• Safety items• Demonstrations• Displays• Posters• Pictures
  36. 36. Other materials• Handouts• Examples• Giveaways• Throwaways
  37. 37. The instructor!• Apparel• “Flair”• Acting out a part
  38. 38. Using technology: be prepared • What’s available? • Do you know how to use it? – Try it out • Back-up plan if it doesn’t work…
  39. 39. Addressing the Ways Students Learn
  40. 40. Learning StylesLearning styles are the means by whichlearners extract information from theirsurroundings through the use of their fivesenses. How will they learn what you have to teach?
  41. 41. Multiple Intelligences • Spatial • Linguistic • Logical-mathematical • Bodily-kinesthetic • Musical • Interpersonal • Intrapersonal • Naturalistic (Howard Gardner)
  42. 42. 4 main learning styles: VAKT • Visual: “I can see it.” Academic • Auditory: “I can hear it.” • Kinesthetic: “I am doing it.” Practical • Tactile: “I am touching it.”
  43. 43. Techniques for the 4 styles • Visual – Note-taking – Presentations – Body language
  44. 44. Techniques for the 4 styles • Auditory – Lectures – Discussions – Speakers – Speaking methods • tone of voice • repetition • questioning
  45. 45. Techniques for the 4 styles • Kinesthetic – Hands-on – Moving – Sharing – Volunteer for participation
  46. 46. Techniques for the 4 styles • Tactile – Handling items – Interacting with objects – Taking things apart
  47. 47. Each student or every student? • Include some of each in every class: – Reading materials – Lecture – Displays – Videos – Discussions – Hands-on demonstrationsUse a combo of techniques to cover all learning styles – Practice sessions
  48. 48. Teaching Techniques & Strategies Direct instruction Guided Instruction- Grab their attention -Discussion sessions- Tell them what they need to -Case studies know -Learning centers- Model concepts & skills- Check understanding -Simulations- Tie things together -Practical applications- Apply new knowledge
  49. 49. Delivery methods• Opening statement• Story• Photographs• Videos• Powerpoint presentation• Sounds• Props• Role-playing• Discussions• Practice
  50. 50. Focus • Follow agenda & goals • Stay on topic • Guide discussions • Keep pace • Control distractions“Tell them what they need to know, tell them again,then ask them what you told them.”
  51. 51. Pacing• Check the time• Check the agenda• Try to keep on schedule• Wrap up or add a discussion to speed up or slow down• Flexibility ok – address goals
  52. 52. Utilizing “flow”What is it?
  53. 53. Student feedbackChecks for understandingEncourages participationConnects student – teacher - material
  54. 54. Teachable moments• Take advantage of spontaneous occurrences – Something unexpected • May illustrate a concept • Gets students to think • Adds to understanding – The AHA moment • They GET it
  55. 55. Crowd Management
  56. 56. What can you do?• Set up the classroom so you can see what’s going on• Tell students what they’ll be doing ahead of time• Move around the class to check student interactions• Have rules for movement in and out of the classroom and for behavior• Stick to the rules• Monitor results and adapt techniques
  57. 57. Assessment• Who / What • When / How – The students – Before class – The course – At the beginning of – The instructors class – During class – At the end of class – After class Assessment = Evaluation
  58. 58. Have they acquired the following? • Awareness • Knowledge • Skills • Ability to take action A combination oftechniques assesses all of these.
  59. 59. Pre-test / Post-test How much do you know about the subject before the class? How much have you learned from the class? A survey of knowledge
  60. 60. Question & Quizas you go along Tell them, tell them again, then ask them what you told them. Checking comprehension
  61. 61. Practical experience “Tell me and Ill forget; show me and I may remember; involve me and Ill understand.” Chinese proverbHelp me to do it. Checking application of knowledge to skills
  62. 62. Evaluation• Let your students tell you: – How was the site? – How was the overall atmosphere? – How did the teaching techniques work? – Were the props / handouts useful? – Did they learn what they expected to learn? – Did they learn something new?
  63. 63. Retrofit• Instructors review: – Logistics • Classroom set-up • A/V materials – Content • What went well • What didn’t work • Student comprehension – Classroom management problems – Communication MAKE CHANGES
  64. 64. Final thoughts…• Pump up the Connection – Teaching Tips – Storytelling Secrets – Polishing the Performance
  65. 65. Final thoughts…• Build the Excitement – Market – Advertise – Get the word out
  66. 66. “Teachers have the power toencourage or discourage their students.” Aim for the … AHA! moment
  67. 67. Front-line communicators• Remember, YOU represent your agency!

×