Andreas Ramos on Twitter

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Andreas Ramos, CCG, on Twitter in Århus 17.06.2009

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Andreas Ramos on Twitter

  1. 1. Slide of 24 Using Twitter for Business Andreas Ramos Aarhus, Denmark June 16, 2009
  2. 2. What Is Twitter? Slide of 24 <ul><li>Microblogging (140 characters) </li></ul><ul><li>Instant Messaging chat (IM) </li></ul><ul><li>Via SMS to cell phones </li></ul><ul><li>Group email </li></ul>
  3. 3. Why Use Twitter? Slide of 24 <ul><li>Connect to experts </li></ul><ul><li>Find clients </li></ul><ul><li>Find employees </li></ul><ul><li>Monitor your brands </li></ul>
  4. 4. Be Careful with Twitter Slide of 24 An employee for a New York PR agency went to Memphis for a meeting with FedEx In Memphis, he tweeted: “I would die if I had to live here!”” A FedEx staffer saw the message and forwarded it to FedEx executives
  5. 5. Twitter’s Growth Slide of 24 <ul><li>Started in San Francisco March 2006 (3 years ago) </li></ul><ul><li>10,000 new subscribers per day </li></ul><ul><li>+600 add-on tools for Twitter </li></ul><ul><li>Martha Stewart, Oprah, Sockington </li></ul>
  6. 6. The Land Rush: Name Registration Slide of 24 <ul><li>Twitter.com/FordMotor </li></ul><ul><li>Twitter.com/Ford_Motor </li></ul><ul><li>Twitter.com/Mustang </li></ul><ul><li>Twitter.com/FordSucks </li></ul><ul><li>You can change your name anytime (if it’s available) </li></ul>
  7. 7. Manage Your Profile Slide of 24 <ul><li>Your profile in 160 characters </li></ul><ul><li>Use keywords </li></ul><ul><li>Use a portrait photo </li></ul>Which one is the expert?
  8. 8. Examples of Profiles Slide of 24 <ul><li>CEO of Dell.com </li></ul><ul><li>Technology Expert for The New York Times </li></ul><ul><li>Author of &quot;Search Engine Marketing&quot; (McGraw-Hill, 2009) </li></ul><ul><li>Director of Business Development for Oak Hill Corporation </li></ul>
  9. 9. Background Design Slide of 24
  10. 10. Background Design Slide of 24
  11. 11. SEO in Twitter Slide of 24 <ul><li>Make yourself findable in Twitter Search </li></ul><ul><li>Mention your name, company, products </li></ul><ul><li>Tweets are indexed by Google within 1 hour (excellent way to get into Google’s index) </li></ul>
  12. 12. Track the Mentions Slide of 24 <ul><li>Email alerts with Google Alerts, TweetBeep, TweetGrid, Flaptor’s Twist </li></ul><ul><li>Use Filttr so you don’t read about someone’s dog </li></ul>
  13. 13. Brand Management: Defense Slide of 24 <ul><li>Spread the word about your products or services </li></ul><ul><li>Answer your customer’s problems. When you solve their problem, they may delete their complaint </li></ul>
  14. 14. Brand Management: Offense Slide of 24 <ul><li>Watch your competitors. When their customers complain, you offer solutions </li></ul><ul><li>Use this for lead generation and sales </li></ul>
  15. 15. How to Track Results in Twitter Slide of 24 <ul><li>In analytics, you can see your visitors’ names. You know who visits your site. </li></ul><ul><li>To track in Google Analytics, use analytics tracking codes in the URLs </li></ul>
  16. 16. Omniture’s Twitter Analytics Slide of 24 <ul><li>Real-time alerts (email/SMS) on keywords or criteria (e.g., spikes in brand mentions) </li></ul><ul><li>Keyword reports on tweet text </li></ul><ul><li>Identify and categorize Twitterers as customers, vendors, or employees </li></ul><ul><li>Identify brand advocates </li></ul><ul><li>Identify brand detractors </li></ul>
  17. 17. Twitter in Coremetrics Slide of 24
  18. 18. Schedule Your Tweets Slide of 24 <ul><li>Create tweets now and send them on a schedule </li></ul><ul><li>TweetLater, TwitterTise, FutureTweets </li></ul>
  19. 19. Resources Slide of 24 <ul><li>List of 600+ tools at Twitter </li></ul><ul><li>Twitter Power, by Joel Comm </li></ul>
  20. 20. Thank you Slide of 24 <ul><li>Andreas Ramos </li></ul><ul><li>The-CCG-Group.com </li></ul>

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