Simp ne kiev, april 14, 2011


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The Swedish Institute Management Program by Anastasia Nekrasova, SI

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Simp ne kiev, april 14, 2011

  1. 1. 2011-04-19 1The Swedish Institute Management Program Northern Europe For successful and sustainable future businesses 1
  2. 2. 2 The Swedish Institute Management Program Launched in 2007 ‘Progressive’ leaders from Northern Europe, India and China Strong focus on CSR and SustainabilityAiming at building strong networks within business communities that contribute to the feeling of “togetherness” in soul and matterBuilding long-term goodwill for Sweden in the neighboring countries
  3. 3. ”Progressive target group” is… well-educated mid /upper income earner trailblazer setting the tone creative, culturally well-informed cosmopolitan and globally conscious open-minded and mentally youthful critical thinker enjoys experiencing seasoned traveler and used to media computer and technology savvy
  4. 4. 4”Progressive target group” values… Honesty Open-mindedness and tolerance Self-development and individuality Equality and participation’ Ecological sustainability New ways of thinking and creativity Lack of prestige Humor and self-awareness Experiences
  5. 5. 5 Program’s aims:1. To strengthen the participants’ responsible leadership in theirsocieties.2. To promote fair / sustainable trade in the region through thenetwork of key decision-makers in the region.3. To promote Sweden as a country in the forefront of CSR /Sustainability, innovation, sustainable trade and leadership.
  6. 6. 6 The participants’ expectations1. Getting theoretical and practical knowledge of CSR: new mindsets, tools and experience of working with CSR. How to combine CSR and business? How to capitalize on CSR?2. Personal development and International experience. Knowledge and insight into the Swedish business life. Learning about cultural differences.3. Networking for the future - business and personal contacts. Meet interesting people with different experiences, challenges and views. Sharing knowledge and experiences.4. Business opportunities – the Swedish market/cooperation.Anticipated effects for the participantsIncreased personal competitiveness in a broader employment context.Exposure to career opportunities.Own social status increases when the participant becomes a CSR-ambassador in hercommunity.
  7. 7. 7 Expected gains for participating companies:1. Understanding of CSR as an asset and competitive advantage.2. Advanced management training of a key person.3. Exposure to business opportunities in other markets.4. Positive international exposure of the company’s brand.
  8. 8. SIMP 2011 Focus: CSR and Sustainable business– Exploring the link between corporate responsible strategies and profit – Leading sustainability work in companies and business community Seminars with highly qualified speakers Project-based learning: Live-cases – Real-life projects in Swedish companies / organizations - Study visits Socializing and Networking – Networking with people from business, culture and politics – Getting to know Sweden and Swedes – Getting to know each other – building common strengths
  9. 9. Program 1-6 10The best of Swedish Business Life
  10. 10. 11 Understanding Sustainability - Profitability Improved business performance through CSR: specific aspects Improved stakeholder relations Improved market position Improved branding and/or communication Improved financial performance 50% 60% 70% 80% 90% 100%Improved financial performance through CSR Knowledge about responsible investmentLower costs [e.g. lower energy consumption, lower consumption of materials] Increased revenue Strongly agree Increased profitability Partly agree Other […] Neither agree nor disagree No Partly disagree Strongly disagree Do not know 0 2 4 6 8 10 12 14 0 1 2 3 4 5 6 7 8 9 10
  11. 11. 12 Results: Summary grups 1-6 • 67% think that SIMP has improved their career • 71% initiated CSR activities/measure in own organisations as a result of SIMP • 80% has participated in a CSR-debate as a result of SIMP • 56% has started new co-operations with the other countries, as a result of SIMP (mostly with Sweden) • Use of Alumni network: The Chinese Alumni: use to a large extent as source of CSR contacts (73%) and for busines co-operation (67%). Northern Europe: CSR contacts 33%, business co-operation 20%