Leadership and sustainability


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Responsible leadership and corporate social ability - why, what and how?!

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Leadership and sustainability

  1. 1. Leadership & Sustainability Klaudia Shevelyuk SSE in Riga, December, 2012Swedish Institute Management Program Alumni Meeting 1
  2. 2. Award for sustainable legal businessGoal: to draw attention to responsibility in legal business, to shift thepicture and show different angles of doing legal business, toencourage leaders…Target audience: owners in legal business, 29 – 51 years oldChallenges: high level of corruption in Ukrainian courts andgovernmental authorities, litigation as the most high-income andmost corruptive practiceOpportunities: Young leaders with a new way of doing business,another comparatively new way of thinkingProject: Pro Bono Awards 2012 including 3 nominations: 1) onlinevoting for the most responsible leader; 2) the best CSR or Pro Bonocase; 3) the most transparent website 2
  3. 3. Award for sustainable legal businessQuestions:What does responsible leadership in legal business mean for you?Is social responsible legal business possible in Ukraine?What initiatives does your company fulfill and why do you think it issocial responsible?Result: Video-presentation (2 min)http://www.youtube.com/watch?v=SDWNc1NaRAU&feature=youtu.behttp://jurliga.ligazakon.ua/news/2012/11/1/76112.htmOutcome: More legal firms introduced CSR in developmentstrategies, more pro bono projects, more new responsible leaders 3
  4. 4. Leadership course on legal business by Oleh RiabokonGoal: Based on real examples of crash of “legal empires” e.g. ArthurAnderson, Dewey & LeBoeuf, and own experience of managing ex-leading CIS firm Magisters to show-case the core principles to builda sustainable legal business, focusing on mission and sharedvalues.Target audience: owners of legal businessChallenge: similarity in marketing and development strategies,restricted views on BD,high level of corruption in the industryOpportunities: to make legal marketmore sustainable 4
  5. 5. Results & TestimonialsAndriy Hrynchuk, managing partner with “Hrynchuk, Horpynyuk &Partners”“I was impressed by what I have heard. I was ready to hear aspeech about profession uniqueness, about special meaning ofworking with “huge firms”, at least about special work withgovernmental authorities in big tenders. The course began withvalues and mission of a legal business. Moreover the stress wasexactly made on importance of basing the legal market on valuesprinciples. For the first time from a guru in legal business I haveheard a different approach, than was written in the Bible formanaging legal business by David Meister. I am especially thankfulfor an express course on leadership in legal business, which onceagain proved that a leader shows his worth through his team”. 5
  6. 6. Where is the place for CSR in Ukraine nowadaysResults of the local research by UAPR & IFAK:Among top PR (!) activities in 2011 above corporate & internalcommunications CSR was on 3rd place (79% respondents).As to financing PR (!) activities in 2011 above corporate & internalcommunications CSR ranked 3rd (73% respondents).All international and many top Ukrainian companies have introducedCSR manager as a separate entity, but still majority considers it is asa component of communications, PR or HR.Is it good or bad?! 6
  7. 7. Why communication matters?Define your stakeholders, discover their values, interests andneeds!Before: the information in companies came down from the top, thestyle of management was in directing from the tops to the middlemanagement, communication style- official & businessToday: we have learnt how to listen to what subordinates offer thetops. More personal communications, trust is appreciated. We knowthe interests, the needs and the values of our stakeholders!Management through the dialogues is the new reality! 7
  8. 8. Dialogue is the new reality!o Dialogueso Partnershipo Gain trusto Confidenceo Equalityo InteractivityWork with interests & focus on values = win-winHow much your corporate values align with your own? With thevalues of your stakeholders? 8
  9. 9. ResultsTop managers become more open, stay in touch through socialmedia & skype, etc. The employees are not afraid of telling the truthabout the employer and their work. The employees and otherstakeholders become the company’s brand ambassadors. 9
  10. 10. Different styles …Typology of personalities / psychological typesJung and later Myers-Briggs Type IndicatorThe "rational" (judging) functions: thinking and feelingThe "irrational" (perceiving) functions: sensing and intuition 10
  11. 11. Different styles – different guides…Psychography (a solution-oriented type of personalities) 11
  12. 12. Leaders are madeLeaders are made, not born, and how they develop is critical fororganizational change, David Rooke and William R. Torbert “ActionInquiry: The Secret of Timely and Transforming Leadership”Developmental internal action logics:OpportunistDiplomatExpertAchieverIndividualistStrategistAlchemistWho should guide a leader in his/ her perception of responsibility andsustainability? 12
  13. 13. Responsible Leaders & their abilities Why corporate social ability matters?Ability in perceiving global challenges Accountability Understanding Developing Responding Openness Ethics…. 13
  14. 14. Thank you!Klaudia Shevelyuk,PR director, JURLIGA, LIGA:ZAKONklaudia.shevelyuk@ligazakon.uakshevelyuk@ukr.net 14