Forge   Social Media For Social Good
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Forge Social Media For Social Good

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FORGE's presentation at the November 2009 NetSquared Event in Tokyo

FORGE's presentation at the November 2009 NetSquared Event in Tokyo

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Forge   Social Media For Social Good Forge Social Media For Social Good Presentation Transcript

  • FORGE : Social Media for Social Change www.FORGEnow.org Presented at #net2Tokyo on 26 November 2009 by: Kjerstin Erickson, Founder & CEO Nicholas Talarico, President of the Board
  • Once Upon a Time…
  • Like a Good Girl…
  • But life was about to change…
  •  
  •  
  • In an unequal world…
    • Whatever affects one directly, affects all indirectly.
    • I can never be what I ought to be until you are what you ought to be.
    • This is the interrelated structure of reality.
    • - Martin Luther King
  • And the foundations for FORGE were set in motion…
    • FORGE believes that refugees can be a strategic key to ending the cycle of war & poverty.
    =
  • FORGE believes that in order to build permanent stability , victims of war must be empowered to create and lead their own recovery initiatives.
  • FORGE projects are developed in the community, by the community, and for the community.
  • FORGE projects are predominantly funded by visitors to www.FORGEnow.org where projects are posted and frequently updated with struggles and triumphs.
  • We were a normal, midsized, and stable organization until late 2008, when adversity thrust us into action that resulted in a case study in social media.
  • Radical Transparency : a novel approach to adversity
  • = At the end of 2008…
  •  
      • People are amazed… er… INTERESTED…
  • … because it’s a good story: A central protagonist Drama, crisis, and real consequences Open controversy
  • … and because it reflects FORGE’s true values: Openness Constant self-reflection Action based on what we learn
  • … and the story gets picked up.
  • In the end…
  • Lessons for Social Media
    • Engage in two-way CONVERSATION
    • Display your VALUES
    • Be OPEN about your strengths & weaknesses
  • FORGE’s Social Media Strategy www.FORGEnow.org
  • 3 Secrets of Effective Use of Social Media
    • Represent your beliefs through what you highlight & discuss
    • Spend more time talking about others than about yourself
    • Be personal – what are your values outside of work?
    Promote your VALUES rather than your product
  • 3 Secrets of Effective Use of Social Media Take stands on contentious issues Promote opinion pieces that match your organization’s philosophies Engage with the leading bloggers in your space Have a POINT OF VIEW that others can clearly identify.
  • 3 Secrets of Effective Use of Social Media Engage with your audience on equal footing Pose questions as often as you answer them Be forthright with your challenges and quandaries Be a SEEKER, not an expert.
  • A day of Thanksgiving…
    • “ It’s not what we say about our blessings, but how we use them, that is the true measure of our thanksgiving.”
    • -W.T. Purkiser
    • “ If we ignore the plight of the refugees or the burden of the countries which have received them, I fear we will pay a heavy toll in renewed violence…
    Conditions must be created urgently to allow the refugees to go back and live in peace and tolerance in their own country….”
  • FORGE’s Project In DRC: Stategic Staffing for Congo Peacebuilding http://bit.ly/7Nu9xf
    • “… I wish to call on you to join hands in the building of a world in which less people will be forced to flee, and in which refugees are protected until they can safely return home one day.”
    • -- Sadako Ogata, UN High Commissioner for Refugees, 1990-2000