1. Kiva A. Harris
JOURNEY TO MASTERY
ENTERTAINMENT BUSINESS
MAY 2014 – APRIL 2015

2.  Course Goal: To learn the definition of mastery and what it takes to become a
master in Entertainment Business.
 Strategies :
 Familiarize myself with academics tools and resources that Full Sail offers and take
advantage of the resources to help me with my journey
 Read Robert Greene’s book, “Mastery” to get a better understand of traits that can
help me become a master in my field.
 Shadow a mentor or leader in my field to learn how decisions are made when finding
talent.
MAY 2014: MASTERY - PERSONAL
DEVELOPMENT AND LEADERSHIP

3.  Course Goal: To learn the qualities that are necessary to become an executive
leader in the entertainment industry.
 Strategies:
 Join the Executive Leadership Team at Full Sail to network with others who have the
same interest and to get extra support.
 Join Entertainment Networking Society at Full Sail to learn about others in the
organization and enhance my skills while taking the course.
 Read Executive Leadership Development in U.S. Health Systems article by Ann Scheck
McAlearney (Journal of Healthcare Management. May/Jun2010, Vol. 55 Issue 3, p206-
222. 17p.) from the Full Sail database to learn more about executive leadership in
general and not just within my field.
JUNE 2014: EXECUTIVE LEADERSHIP

4.  Course Goal: To learn the principles of project management as well as managing
conflict and variety of personalities.
Strategies
 Learn to identify team member’s strengths and weaknesses and how to bring the best
out of each member on the team.
 Act in different mock situations dealing with conflicts and what could happen within a
company.
 Read Project Management Supports (Requisitely) Holistic: Socially Responsible Action
in Business Systems article by Igor Vrecko and Sonja Sibila Lebe from the Full Sail
library to learn how to take a socially responsible action in my field.
JULY 2014: PROJECT AND TEAM
MANAGEMENT

5.  Course Goal: To implement brand development strategies and to develop my own
brand identity and create tools for the entertainment business industry.
 Strategies:
 Join Full Sail’s Student Branding Society to network with others
 Read The Rise of Storytelling as the New Marketing article by Joe Pulizzi (Publishing
Research Quarterly. Jun2012, Vol. 28 Issue 2, p116-123. 8p. 2 ) from the Full Sail
database to get a better understanding on how business storytelling has emerged in
business.
 Watch You.com: How to Create a Powerful Personal Brand from
https://www.youtube.com/watch?v=S3UDzb65EdU to get tips and tricks on how I can
harness the power of the Internet to create a memorable personal brand.
AUGUST 2014: BUSINESS STORYTELLING
AND BRAND DEVELOPMENT

6.  Course Goal: To learn how to make proper financial decisions and apply them to help
prevent issues that are faced in the entertainment industry.
 Strategies
 Watch; Business Finance- An Overview from
https://www.youtube.com/watch?v=pLuNpzvrDw8 to not only learn, but visualize the
concepts of business finance, financial management, objectives of Financial
management, role of financial management in an enterprise and its importance.
 Role play different situations that could happen leading me to make the right financial
decision.
 Read INSIDE THE BUSINESS MIND OF Russell Simmons article by Jean Williams from
the Full Sail database to learn how a well known leader in the entertainment industry
makes decisions dealing with business finance.
SEPTEMBER 2014: ENTERTAINMENT
BUSINESS FINANCE

7.  Course Goal: To learn the skills to become a stronger negotiator and deal maker in
the entertainment industry.
 Strategies:
 Role play with team members to sharpen up deal-making skills, and critiquing one
another.
 Shadow a business leader in deal-making and negotiating to learn more techniques
and hands on experience.
 Read In Deal-Making, Keep People in Mind news article by Carol Hymowitz from Wall
Street Journal - Eastern Edition. 5/12/2008, Vol. 251 Issue 111, pB2. 0p. 1 Cartoon or
Caricature from Full Sail’s library to become more knowledgeable on deal making and
what important key notes to keep in mind.
OCTOBER 2014: NEGOTIATION AND DEAL-
MAKING

8.  Course Goal: To learn how to use the proper tools and strategies to help resolve
management issues and scenarios.
 Strategies:
 Watch Artist Management - Artist Managers Role retrieved from
https://www.youtube.com/watch?v=oKTmYPVtU0U to learn the role from an actual
artist manager.
 Make notes and write out a plan on what could possibly make me become a successful
artist manager.
 Read PHONOMICROSURGERY IN SINGERS AND PERFORMING ARTISTS: TREATMENT
OUTCOMES, MANAGEMENT THEORIES, AND FUTURE DIRECTIONS article from Annals of
Otology, Rhinology & Laryngology. Dec2002 Part 2 of 2, Vol. 111, p21. 20p from the
Full Sail library to get a better understanding of artist management and outcomes.
NOVEMBER 2014: PRODUCT AND ARTIST
MANAGEMENT

9.  Course Goal: To learn how the role of entertainment law has played in the
industry’s evolution and apply it to becoming a leader in the industry.
 Strategies
 Join the Pre-Law Society at Full Sail and network with others about entertainment
law.
 Watch Entertainment Law: How to Option Life Rights retrieved from
https://www.youtube.com/watch?v=Q3_LZBq9lfo to learn more first hand from an
actual entertainment lawyer.
 Read ENTERTAINMENT LAW: AN ANALYSIS OF JUDICIAL DECISION-MAKING IN CASES
WHERE A CELEBRITY'S PUBLICITY RIGHT IS IN CONFLICT WITH A USER'S FIRST
AMENDMENT RIGHT academic journal By: Wanat, Daniel E. Albany Law Review. 2003,
Vol. 67 Issue 1, p251-277. 27p from Full Sail’s library database.
DECEMBER 2014: ADVANCE
ENTERTAINMENT LAW

10.  Course Goal: To learn about issues that are currently affecting media
publishing and distribution and possibly learning strategies to protect future
issues.
 Strategies:
 Reach out to people on social media to discuss related issues to get the opinions
of others.
 Review an actual business plan from a company to see how distribution models
develop a publishing and distribution plan for their business.
 Watch A Beginner's Guide to the World of Self-Publishing retrieved from
https://www.youtube.com/watch?v=UfwY2rI8qAc from Full Sail to to successfully
self-publish my own work, and how to do it without getting lost in the sea of all of
the other content that's out there.
JANUARY 2015: ENTERTAINMENT MEDIA
PUBLISHING AND DISTRIBUTION

11.  Course Goal: To learn and understand the techniques to create a digital marketing
plan and apply my skills to my industry field.
 Strategies :
 Watch Digital Marketing Bootcamp: Especially for Artists and Musicians Last updated
at Apr 07, 2014, 02:16PM EDT by Liz George (Admin) from Full Sail
https://orgsync.com/81791/videos/28067
 Read DIGITAL NEWSPAPERS EXPLORE MARKETING ON THE INTERNET by Palmer,
Jonathan W. and Eriksen, Lars Bo from the Full Sail library.
 Volunteer to do hands on Digital Marketing work for small companies in the
community.
FEBRUARY 2015: DIGITAL MARKETING

12.  Course Goal: To incorporate the business skills that were
developed over the course study into research for my own
business plan.
 Strategies:
 Overview all previous courses to prepare for the final project.
 Read Using Business Plan Development as a Capstone Project for MPH
Programs in Canada: Validation Through the Student Perspective
academic journal from Full Sail’s library database to get an actual
student's perspective on a business plan development.
 Watch Business Plan : Examples and Best Practices of Business Plan
Writing retrieved from https://www.youtube.com/watch?v=RoytcBiOpDI
to obtain examples of some of the best practices of business plan
writing.
MARCH 2015: BUSINESS PLAN
DEVELOPMENT

13.  Course Goal: To develop a business plan and be able to use all the skills and
techniques that I’ve learned to successfully present my final project.
 Strategies:
 Put forth even more time and effort than ever before to unsure that my final project is
a success.
 Frequently check in and ask my professors questions to make sure my business plan is
on the right track.
 Watch an example of an actual business plan; Business Plan Proposal PowerPoint
Template retrieved from https://www.youtube.com/watch?v=X4HRKI0yOf0 to get an
idea of a business plan presentation.
APRIL 2015: FINAL PROJECT: BUSINESS
PLAN

14.  Knowledgeable about managing talent
 Passionate
 Approachable
 Sense of Humor
 Achiever
 Excited about my success
 Natural connection
 Out spoken
 Opinionated
 Not afraid to critique me
 Outgoing
 Extremely helpful
 Networks well with others
 Has connects within the industry
CHARACTERISTICS OF A MENTOR

15.  Glenn Walker: (407) 920-6352www.linkedin.com/pub/glenn-walker/19/796/76a
 Dr. Ray Isaac Caputo: (315)491-3796 caputoi@cookman.edu
 Erik Niewiarowski: (312)222-4816| eniewiarowski@wgnradio.com
 Jim Brosemer: www.linkedin.com/pub/jim-brosemer/5/173/9bb
 Mike Love: www.linkedin.com/in/djmikelove
 Marc Dixon: www.linkedin.com/pub/marc-"nailz"-dixon/12/ba2/539
 Yandy Smith: contactysmith@gmail.com
MENTORS IN MY FIELD

16. During my 12 month mastery journey, I plan to become extremely
active within the Full Sail community. I think by joining different
organizations and clubs within the community, it will allow me to
network more with others, become apart of something that I have
great interest in and gain friends, contacts and possibly mentors.
The following clubs/organizations are some of which I recently
joined or planning on joining during my 12 month mastery journey..
 Entertainment Networking Society (joined)
 Pre-Law Society
 Social Media Club (joined)
 Black Student Union (joined)
 DJ/MC Entertainment (joined)
 The C.E.O. Society
 Student Branding Society
FULL SAIL UNIVERSITY COMMUNITY

17. I plan to expand my PLN (Personal Learning Network) by being
active on all social and blogging sites such as linkedin, diigo,
and feedly. I believe that it is extremely important to stay active
and keep myself knowledgeable on what’s going on in the
entertainment industry. I will constantly check all accounts and
find new blogs, stories, and news in the industry and network
with others who also share the same interest as myself. I find
these three sites very helpful to me while in my mastery journey
and I will use them to my full advantage.
EXPANDING MY PERSONAL LEARNING
NETWORK

18. MY MASTERY JOURNEY
During my mastery journey, I want to learn all the skills
that will make me marketable in the entertainment
business. I want to become a well-known radio personality
and possibly manage talent.
I am eager to learn the skills that will prepare me for
the entertainment business and I am looking forward
to my mastery journey. I will stay committed,
dependable and strive for the best in each course as
they helps me get closer to my dreams.

19.  Greene, Robert. Mastery. Penguin Books, 11/2012.
 All course materials
 Go To Session 4
 Full Sail Library Tutorials
 LexisNexisAcademic
 Full Sail University: http://www.fullsail.edu/degrees/online/entertainment -business-
masters
 Linkedin.com
 Youtube.com
 Full Sail Online Library Database ( EBSCOhost )
RESOURCES