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Store location
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Store location

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Retail store location in Ahmedabad

Retail store location in Ahmedabad

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  • 1. Retail Store Location Group 6
  • 2. CBD CG Road
  • 3. Overall Features
    • Customer Profile – Middle and Upper Income level people
    • Type of stores – Mostly specialty stores nad departmental stores like Gini & Jony, Provogue, Puma, Bose, Samsonite, Titan watches, Wills Lifestyle, Jade Blue, Jewellery Stores (don’t remember names), Ford Showroom
    • Layout – Well distributed and partitioned (distinguishable), ample space.
    • Generally decent parking facilities
    • Prime location with major visibility and traffic
    • Somewhat saturated for some categories like apparels, due to presence of many retailers
  • 4. Wills Lifestyle (apparel)
    • Limited assortment (400-500 SKUs) including Soap, Shampoo and Body Wash
    • Not much of visual merchandising instore (Sale not displayed prominently)
    • Large open space with sufficiently big changing rooms
    • Working hours 11am-9pm
    • Primary area 8-10km, Secondary 10-15km
    • Corner store (location) with good visibility on Ground Floor
    • Good parking facility
    • Traffic and footfall low
    • Competing on differentiation
    • High saturation due to presence of many apparel stores nearby
    • Operating as a competitor
    • Rental lease with renewal every year
    • Approx. 1800-2000 sq. ft
  • 5. BOSE
    • Company owned store, part of Iscon Arcade on Ground floor
    • Limited assortment to cater to home solutions need.
    • Assortment: Headphones, Amplifiers, Multimedia Players, Home Entertainment Systems, Sound Docks
    • Operation Time: 11am-8.30 pm
    • Primary area – Ahmedabad, Secondary Area – Gujarat; only 2 stores in Gujarat
    • Good store visibility
    • Competing on differentiation
    • Good visual merchandising – Good well lit displays, with sufficient information
    • Footfall: 10-20/day; Conversion rate: 3-4/day
    • Area : 1500+ sq. ft.
    • Rental + Electricity + General Maintenance costs
    • Ample parking – Outside + Basement
  • 6. Cargo Ford
    • Assortment: 4 cars – Figo, Fiesta(classic), All new Fiesta, Endaevour
    • All type of accessories available
    • Layout – 1 st Floor: Showroom + Pantry + Meeting Rooms + Toilets; Ground Floor: Administrative office + accessories; Backyard : Servicing of Cars
    • Good displays with lots of danglers (from ceiling) a TV screen showing latest ads and PR activities of the products
    • Furniture and seating space for about 15 people along the cars displayed
    • Total Area: 8000 sq. ft. (approx)
    • Main dealer in Ahmedabad, Primary Area: 20-25 km, Secondary: 80-100km
    • Competing on differentiation
    • Store Timing: 9 to 9
    • Footfall: 15-20/day, Conversion Rate: 5/day
    • Operation cost – Rent + Electricity (including A/C) + Peripherals
  • 7. SBD
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Ashok Pan House
    • Customer Profile:
    • Rich, well to do people (middle, upper middle and upper class) who look for services in a pan house.
    • Size:
    • 250 sq feet
  • 14.  
  • 15. Store Mix
    • All types of cigarettes and pan shop items (including the foreign brands)
    • All hukka items (flavor, coal etc)
    • Foreign chocolates
    • Expensive deodorants and perfumes
    • Expensive waist belts and wallets
    • Expensive and trendy accessories
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.
    • Working hours:
    • 9 am to 1am
    • Approx footfall:
    • nearly 150 people
    • Price and differentiation:
    • high end services but also charged high price
    • Trade area: primary and secondary.
  • 22.
    • Operation cost: the owner does not come to the store. He has appointed 3 staff members who after the entire store.
    • Traffic and parking: very busy road. Hugh amount of traffic and very hard to find a parking place
    • Saturation of area: very high. There are 5 such high end pan shops in this area itself.
  • 23. ISOLATED STORES
  • 24.  
  • 25. Panachand Zaverdas and sons
    • Customer Profile:
    • A wide range of customers are included here. A wholesale grocer so customers from middle class to upper class are included.
    • Size:
    • 600 sq feet
  • 26.  
  • 27. Store Mix
    • Basically a grain merchant. Includes wheat, rice, jaggery, pluses etc.
    • Has more than 20 varieties in each category
    • Each category has products suitable for middle class as well as upper class.
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32.
    • Working hours:
    • 10 am to 7pm
    • Approx footfall:
    • nearly 30-40 people
    • Price and differentiation:
    • high end services but also charged high price
    • Trade area: primary, secondary and tertiary
  • 33.
    • Operation cost: owner has appointed staff for the regular work. They also have a delivery van.
    • Traffic and parking: good parking space and less traffic.
    • Saturation of area: very low. No other shop such as Panachand Zaverdas and sons in ahmedabad
  • 34. NBD
  • 35.  
  • 36.  
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  • 38.  
  • 39.  
  • 40. Patel Dairy
    • Customer Profile:
    • Upper middle class, middle class and lower class people and a small portion of upper class people frequently visited these stores.
    • Size:
    • 200 sq feet
  • 41. Store Mix
    • Whole milk, buttered milk, condensed milk and skimmed milk
    • Whole eggs
    • Soft margarine
    • Yogurt (low, non fat, non-sugar added)
    • Cheese- Normal, Low fat cheese and extra low fat cheese
    • Ice-cream (low, non fat, no sugar added
    • Curd
  • 42.
    • Working hours:
    • 9 am to 9pm
    • Approx footfall:
    • nearly 30-35 people
    • Price and differentiation:
    • standard prices charged
    • Trade area: primary
  • 43.
    • Operation cost: the owner generally sits at the store. He has appointed 1 staff member to assist him who helps looking after after the entire store. Freezer is used in the store.
    • Traffic and parking: very busy road. Huge amount of traffic and very hard to find a parking place
    • Saturation of area: high. There are couple of such stores in near vicinity.
  • 44. Yogeshwar Stores
    • Customer Profile:
    • Upper middle class, middle class and lower class people frequently visited these stores.
    • Size:
    • 200 sq feet
  • 45. Store Mix
    • Aerated drinks, juices
    • Chocolates, wafers, chips,
    • Maggi, ready to eat food, biscuits
    • Dry fruits, butter, cheese
    • Bread- Wheat Bread, Brown Bread
    • Soaps, detergents
    • Jelly, cake mix
  • 46.
    • Operation cost: the owner generally sits at the store. He has appointed 2 additional staff members to assist him who helps looking after after the entire store. Refrigerator is used in the store.
    • Traffic and parking: very busy road. Huge amount of traffic and very hard to find a parking place
    • Saturation of area: high. There are n no. of such stores in near vicinity.
  • 47.  
  • 48.  
  • 49. Strings Gota Area
  • 50.
    • Store Name: Ratnam Store EmporioOwner: Jetendra Bhai
    • Store is 28 year old
    • Area chosen by his father, believes he did so because he saw potential in the future
    • Customer come from entire Gujarat, Ahmedabad, Gandhinagar, etc...
    • Warehouse kind of layout
    • Area: 60 X 150
    • Entire stock is kept here, huge stock
    • Isles for walking, goods are neatly stacked in rows
    • Store Timings: 9 am to 7 pm
    • No Parking but there is enough area outside the store to park at owners risk
    • Daily Footfall 2 to 3 ppl
    • Conversion: 50%
    • Customer profile: Small Construction people as well as families, very diverse
    • B2C market
    • Assortment: Marble, Tiles, Kota Stone
  • 51.
    • Store Name: City TilesOwner: Prakash Bhai
    • Store is 9 year old
    • Area chosen because of the reputation of Gota as being a Marble Market
    • Customer come from Ahmedabad only
    • Showroom kind of layout
    • Area: 30 X 15
    • Entire stock is kept in the store, small stock
    • Isles for walking, goods are neatly displayed collection. More designer Marbles and Tiles. Good Display.
    • Store Timings: 9 am to 8 pm
    • No Parking but there is enough area outside the store to park at owners risk
    • Daily Footfall - Didn't say a number, said it is impossible to give a figure
    • Conversion: Didn't say a number, said it is impossible to give a figure
    • Customer profile: for home usage kind of customer profile, families, etc...
    • B2C market
    • Assortment: Marble, Tiles, Kota Stone, Wash Basin, Bathroom Fittings
  • 52.
    • Store Name - Dunno [Sorry, make up something]
    • Owner: Bharat Bhai
    • Store is 4 year old
    • Area chosen because of the reputation of Gota as being a Marble Market and relatively cheaper real estate as compared to the kind of market it is.
    • Warehouse kind of layout
    • Area: 40 X 150
    • Entire stock is kept here, huge stock
    • Isles for walking, goods are neatly stacked in rows [See picture]
    • Store Timings: 9 am to 6 pm
    • No Parking but there is enough area outside the store to park at owners risk
    • Daily Footfall Didn't say a number, said it is impossible to give a figure
    • Conversion: Didn't say a number, said it is impossible to give a figure
    • Customer profile: Mainly Small Construction houses
    • Primarily B2B market, also B2C
    • Assortment: Marble, Tiles, Kota Stone, can get other construction related products if requirement stated by the customer
  • 53.
    • Another Small observation:
    • Surrounding area is a very popular area, lot of food hawkers and small stores with clothing and cosmetics. Mainly target at the low income working class.
  • 54. Thank You

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