Volunteerscape

Framework for Understanding Motivation Jessica Margolin Director of Community the groupery

People tend to be passionate about Knowledge or Relationships

Passionate about? Knowledge Relationship

Labeling the quadrants: The person in the top right quadrant is HIGHLY passionate about both relationships and knowledge. The person in the top left quadrant is HIGHLY passionate about knowledge, but has relatively LITTLE passion about relationships. The person in the lower right quadrant is HIGHLY passionate about relationships, but has relatively LITTLE passion about knowledge. The person in the lower left quadrant has LITTLE passion for either relationships or knowledge.

Involvement Types Knowledge Educator Relationship

Involvement Types Knowledge Evangelist Educator Relationship

Involvement Types Knowledge Evangelist Educator People Person Relationship

Involvement Types Knowledge Evangelist Educator Disengaged People Person Relationship

Involvement Types Knowledge Evangelist Educator Disengaged People Person Transactional Relationship

Change “Disengaged” to Transactional. “I need to put in 5 hours a week for my child to go to this school? Ok, I don’t enjoy it, but it’s a requirement for attaining the goal I seek.”

Involvement Types Knowledge Evangelist Educator Transactional People Person Relationship

Involvement Risks

Involvement Risks Knowledge Evangelist Educator Transactional People Person Relationship Gray = unmotivated

Involvement Risks Knowledge Evangelist Educator Transactional People Person Relationship Too Confusing

Involvement Risks Knowledge Evangelist Educator Hostile Environment Transactional People Person Relationship Too Confusing

Areas to Harvest Knowledge Hostile Environment Transactional Relationship Too Confusing

Areas to Harvest Knowledge (2) Hostile Environment (3) Transactional Relationship (1) Too Confusing

Involvement System (1) Too Confusing (2) Too Alienating (3) Disinterested

Involvement System (1) Too Confusing? Friends How to find friends? * shared experience * post-processing Examples: Many people working in teams, and socializing afterwards tree planting, cleanups Shared activities that enable interaction group walks, sports events, dinner dances

Involvement System (2) Too Alienating? Coaches/Translators How to find coaches or translators? * skills and interests survey * ask for this volunteer job directly * “team-of-two” approach: ask everyone to partner

Involvement System (3) Disinterest? Improve the Transaction! How to find ways to improve the transaction? * Make it more efficient * Make it more useful to them ask them who they want to meet and what they want to learn Focus on efficient use of “required time.”

Recap Knowledge (2) Hostile Environment (3) Transactional Relationship (1) Too Confusing

Strategy Volunteer Communities’ Success Strategy: facilitate friendships • real life • reinforced by social network software transmit knowledge • knowledge is useful • knowledge is easily findable / searchable design “required time” to be efficient • knowledge- and relationship-building done separately

Volunteerscape

by Jessica Margolin on Jul 20, 2009

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Volunteerscape — Presentation Transcript